Chrysler has been embarrassed by the use of the F-word in a tweet by one of its representatives on one of the automaker's Twitter feeds.
A Twitter post yesterday on @ChryslerAutos read:
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive."
The Tweet was subsequently deleted but not before several of the feed's followers reposted the original tweet's text.
The employee, who works for New Media Strategies which is responsible for Chrysler's @ChryslerAutos feed, was fired.
Chrysler Group then posted an apology for the incident on its blog.
"Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication," Chrysler said in the statement.
The Twitter feed @ChryslerAutos has about 8,000 followers. Chrysler has another Twitter account, @Chrysler, with about 12,000 followers.
