Lagonda to build SUVs exclusively - report

 Lagonda to build SUVs exclusively - report
Aston Martin Lagonda Concept

Company is looking for a partner

When Aston Martin unveiled the Lagonda concept, at the 2009 Geneva Motor Show, there was plenty of shock but very little awe. The Mercedes GL-based crossover was universally panned and quickly put on "indefinite hold."

Fast forward two years and a new report is indicating the Lagonda revival is full steam ahead. Details are limited, but the company is seeking a partner to provide a powertrain and platform for a luxury-oriented crossover.

Several models are under consideration and they are being developed for emerging markets like China and Russia. According to Janette Green, Aston Martin's communications director, "Aston Martin is present in 35 countries but there are limits to where you can drive a sports car. In Russia, for example, you need a car that can cope with difficult roads and harsh winters."

No word on when the first model will arrive, but pricing is expected to range from £100,000 to £300,000 ($161,690 to $485,040 / €116,580 to €349,740).

Source: Autocar

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 GTurbo GTurbo
The partner should be Italian not necessarily German. Alfa Romeo or more closely Maserati are potential candidates with Kamal and Kubang SUVs already in the bag. Audi has already made an extraordinary success story of Lamborghini and since Lagonda is synonymous with Aston Martin, that poses a challenge since there has never been a single model variant that has ever made it through history. However, if this SUV Concept is to be a success, then it must remain virtually unchanged because it is actually quite imposing and attractive with a suitably well-appointed interior.
March 10, 2011 3:23 pm
 wcfuser14369 wcfuser14369
But none of the Fiat Group SUVs are using original platforms are they? I thought they were using Jeep underpinnings? The finished car won't look like that concept. Everyone hated it. Bez has said Lagonda will live on, but the styling shown won't.
March 11, 2011 2:18 am
 Decypha Decypha
Damn, I hope Bez really said that. Between this thing, the Cygnet and the Virage, my confidence in Aston Martin is wearing thin.
March 11, 2011 8:12 am
 MRAD MRAD
Yes, the Fiat group are using platforms from the Chrysler group, you are correct about that. I think it is pretty clear that they will be using a Benz platform in the end.
March 11, 2011 10:46 am
 NCFrederick NCFrederick
so an X6, a Chrysler 300, and a Ford Taurus had sex...
March 11, 2011 12:53 am
 freeway freeway
loooool... and Audi Q7 was their kamasutra guru... ha, ha, ha...
March 11, 2011 1:08 am