Honda Accord Plug-in Hybrid coming in 2012 - report

Honda will never lose their racing culture, as evident in their recent championships in SuperGT, British Touring cup, ALMS and Indy. The problem is that the rest of the world is too ignorant to realize that what Honda is doing is for sustainability (on all fronts). If you know anything about Japanese car brands, Honda is always the innovator, Toyota (along with the korean brands) steal/copy Honda's best ideas. Ask anyone in Japan working in the automobile industry and 9/10 people would agree. The NEXT NSX-type car will likely be hybrid- not petrol only. Honda's philosophy isn't necessarily to make petrol cars or even RWD. NSX and S2000 were cars that celebrated/commemorated an achievement, not to supply a demand. In this day and age of copycats, Honda is better off concealing their secrets and future technology. Honda has invested heavily in hydrogen fuel cell technology and is awaiting for the hydrogen era to begin. If anything, Japan is the leader of early adoption of future standards, often times scoffed at for doing something that is deemed "unnecessary". The rest of the world is culturally usually a decade or so behind in implementation if not realization of the future need of the said technology. The problem with Honda aren't their cars. The problem, I believe, is American Honda Sales and Product planning. The official photos are terrible. The PR person is a joke. American Honda needs to move away from relying on outsourced focus group research and stick to the gut instinct of the JDM Honda brand. All models should be made homologous across US, EU, and Asia. If design tastes REALLY differ that much from region to region, the variations should at least be available in either a trim or spec configuration. Personally, the Honda's built and designed for the JDM/EU/Asia markets are more thoughtful and exude a higher level of quality than what is designed/produced here in the states.