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Rolls-Royce 102EX teased [video]

The Phantom EV

With the Geneva Motor Show just around the corner, Rolls-Royce has released the first teaser images of the 102EX concept.

Essentially a Phantom EV, the 102EX is a "test bed" which will be used to gather feedback about consumer acceptance of alternative powertrains. As part of this process, VIPs (owners, enthusiasts, and members of the press) will get the opportunity to test drive the car at a number of locations in Europe, Asia, North America, and the Middle East.

According to Rolls-Royce CEO Torsten Müller-Ötvös, "With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future." He added, "It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future."

No word on specifications, but more information will be released when the 102EX is officially unveiled on March 1st.

Source: Rolls-Royce Motor Cars

Rolls-Royce Motor Cars Confirms Electric Test Vehicle Project.


Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

"We have engineered the world's first battery electric vehicle for the ultra-luxury segment," said CEO Torsten Müller-Ötvös, speaking from the company's headquarters in Goodwood. "With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future."

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world's most discerning customers. With 102EX, also known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company's EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world's pinnacle automotive brand.
"I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience," added Müller-Ötvös. "It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future."

In preparation for the Geneva debut, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car's progress while on tour.

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Comments (12)

 M! M!
why not? quiet, and torquey.
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February 21, 2011 5:53 pm
 PONTIAC G8 GXP PONTIAC G8 GXP
I think that real car is going to be something like coupe or cabriolet based on Ghost
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February 21, 2011 11:58 am
 GTurbo GTurbo
This is a simple case of 'adapt or die' scenario here. The British government should be grateful (and indeed relieved) the automotive engineering geniuses of Germany (VW and relevantly BMW) have control of its pride and joy, Bentley and Rolls Royce respectively. The EV can definitely work especially if 'range anxiety' can be ironed out in this unladen 3 tonne plus behemoth if all-electric is the name of the game. However, my bet will be perfection. Therefore, Porsche's and Toyota's hybrid engineering solution may be ideal for Rolls Royce here. Nissan's all-electric Leaf and Mitsubishi's i-MIEV still give people doubts especially on recharging times and lack of engine character.
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February 21, 2011 10:54 am
 SPORTINGUISTA_29 SPORTINGUISTA_29
nince car
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February 21, 2011 12:14 am
 eddie eddie
Once the fuel cell becomes more affordable you will have a battery that will last forever as long as you keep pumping in hydrogen and air.
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February 20, 2011 9:06 pm
 norther norther
i can see this... a drive around the block, and its dead. or drive for 2 miles at 50km/h
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February 20, 2011 8:14 pm
 xtravaganzagold xtravaganzagold
The Arabs will be confused ..petrol , petrol everywhere and not a drop to burn..
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February 20, 2011 5:51 pm
 otakki otakki
Like those with that much money to affort a RR really need to save by utilizing electric. It's more like just wanting to be politically correct to the starving populace.
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February 20, 2011 3:24 pm
 cronan cronan
Strong and silent, should be the best way.
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February 20, 2011 2:13 pm
 Hellbound Hellbound
Electric would be luxury through and through.  Seamless torque in utter silence.Problem is, if you were to be hit by one...that Spirit of Ecstasy on the hood will electrocute you
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February 20, 2011 1:59 pm
 CDspeed CDspeed
Hmm, this should be interesting. Can't wait to see it.
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February 20, 2011 1:16 pm