BMW to launch new sub-brand on Monday

2013 BMW Megacity experimental research vehicle production teaser 02.07.2010
2013 BMW Megacity experimental research vehicle production teaser 02.07.2010

BMW goes green

After years of speculation, BMW has officially announced plans to introduce their new sub-brand on Monday, February 21st.

While the company is staying coy on details, the new 'i-Setta' brand will be launched with the highly-anticipated 2013 Megacity. It will measure approximately four meters long and have a lightweight carbon fiber reinforced plastic (CFRP) body that weighs 250 to 350 kilograms (551 to 772 pounds) less than a conventional steel body.

As we have previously reported, the Megacity will feature the same powertrain as the 2012 BMW ActiveE. This means motivation will be provided by a lithium-ion battery which sends power to an electric motor that produces 170 hp (127 kW / 172 PS) and 184 lb-ft (249 Nm) of torque.  Megacity specifications haven't been released, but the ActiveE can accelerate from 0-60 mph in under nine seconds, hit a top speed of approximately 90 mph (145 km/h), and travel up to 100 miles (161 km) on a single charge.

As always, stay tuned to WorldCarFans for full coverage of the announcement.

Source: BMW

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Comments (9)

GTurbo GTurbo
Bold claims for the Back to the Future brand.
Feb 21st, 2011 5:58am
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michelin901 michelin901
This is exciting. Hope the FWD's are part of this division
Feb 19th, 2011 11:55pm
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M! M!
nice. i think an EV or hybrid subbrand would do well for BMW. I hope to see a modern day Isetta too.
Feb 19th, 2011 2:25am
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accousticjama accousticjama
Worldwide M-DCT issues,worldwide high pressure fuel pump failures....BMW itself has become a sub brand,SUB PAR BRAND!
Feb 18th, 2011 11:22pm
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bavar bavar
What issues? I only read rumors. "Maybe" the M-DCT does have issues, "maybe" this and that. Noone knows, just a guess from some childish people without any clue.
Feb 19th, 2011 6:17am
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Hellbound Hellbound
Childish people without any clue? I think you mean American consumers looking for a fast payout from an already fragile car industry.
Feb 19th, 2011 2:48pm
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B_M_Gearhead B_M_Gearhead
So BMW you have enough time and money to come out with a new sub-brand but engineering a manual transmission thats worth it's weight for your flagship model would require too much effort! I know a guy named Bubba who could swap a manual in there for you, in his garage, drinking beer the whole time.
Feb 18th, 2011 10:59pm
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F10V8tt F10V8tt
The active E weighs around 4000lbs. The mega city will more than likely weigh less than 3000lbs. Just imagine the improved performance and range the megacity will have over the ActiveE with the same engine.
Feb 18th, 2011 10:27pm
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F10V8tt F10V8tt
I bet it will get 150+ miles per charge, and zero to 60 in 6 or 7 seconds!
Feb 18th, 2011 10:29pm
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