LOG IN

Share

Ford sues Ferrari over 'F150' name

 Ford sues Ferrari over F150 name
2011 Ferrari F1 car 'F150th Italia' 11.02.2011

Ferrari responds by using an extended name for its 2011 Formula One car - the Ferrari F150th Italia

Ford has issued a complaint in a U.S. District Court against Ferrari for its use of the 'F150' name for its 2011 Formula One car.

The Detroit automaker claims the use of the moniker infringes on its trademark of the F-150 name for its top-selling pick up truck.

Ferrari has responded by using the full name for the new F1 car - the 'Ferrari F150th Italia', which celebrates 150 years of the unification of Italy - instead of just the 'Ferrari F150'. 

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in the filing.

But Ferrari responded that there could be no confusion between the two.

"[It's] very difficult to understand Ford's viewpoint on the matter," said Ferrari in a statement.

"Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," read the statement.

Besides, the two monikers barely cross the same market space since the F-150 is sold only in North America and Formula One does not have a race in the United States, only a single event in Montreal, Canada.

Source: Reuters

Related Articles

Add comment

Comments (46)

 Maotsi Maotsi
As the once was American Giant is faced with a financial crisis and selling less and building less vehicles, we see a desperate move to try and associate a ford and a ferrari...scarry stuff
0
0
April 9, 2011 9:22 am
 formula1 formula1
...Ford still bitter that it could'nt buy Ferrari in the 60's and this is their "get-back at you" strategy. No confusion between the two...one is an engineering marvel and the other looks like a Model-T on steroids.
0
0
April 8, 2011 11:22 pm
 DesireeT DesireeT
Even a blind person would be able to notice the difference between a Ferrari and a Ford Motors truck. However Ford Motors sued Ferrari for trademark infringement when the exotic vehicle maker named its latest Formula 1 race automobile the F150. After resisting at first, Ferrari changed the car's name.
0
0
February 16, 2011 4:31 am
 trevtremaine trevtremaine
While I agree that the moniker issue seems really silly, remember what happened to Ford over the rights to "GT40" - lost the rights to a guy who wanted multi-millions to regain the rights and thus why the new one is called the "GT". If Ferrari reversed this situation, then would it be any more acceptable? It's too bad that these things come to pass, and in the end only ends up costing the consumer.
0
0
February 14, 2011 2:33 pm
 Isatis Isatis
Yeah, and England should sue America for using their language...
0
0
February 14, 2011 5:40 am
 Elmo18782 Elmo18782
I just love how every commenter on this article is attacking Ford for protecting their trademark. If Ford didn't protect their trademark, they would lose it. Giving every company in the world (not just auto manufacturers) free reign to use the "F150" name on a product of their's. Read up on the Jeep 7-slot grille situation. Jeep no longer has the trademark on the 7-slot grille because they didn't protect it a while back.
0
0
February 13, 2011 4:46 pm
 m3mpower m3mpower
ford! that is so lame... in your wildest dreams could your brand be associated with one of such prestige as Ferrari!! dumba__ yanks
0
0
February 13, 2011 1:42 pm
 Gavac220 Gavac220
Hmmm Looks like I spoke too soon about the F1 return..... Oh well, back to the other sites it is :(
0
0
February 13, 2011 8:11 am
 radmeister radmeister
If Lockheed Martin made a F150 fighter Ford would go and make a special edition F-150 pick up. I actually think the USAF should sue Ford for the name Mustang, and especially for their P-51 Mustang special edition...
0
0
February 12, 2011 3:15 am
 Gavac220 Gavac220
Fantastic to see F1 back. I have checked practically everyday in the hope they would. Thanks Brian and co. As to the F-150 moniker, Ford just got a lot of publicity (Any publicity, good or bad in format is good!) and they had an outside chance of trying to sue for some much needed cash. It was silly, but they had little to lose, and a lot to gain even with the odds stacked against them. Ferrari just did the smart thing, and quickly changed their naming, and so becomes the morale victor. It's Reds vs Blues all over again.
0
0
February 11, 2011 10:23 pm
 4g63 4g63
haha so now ford can make people from other country noes they have a truck called f-150 lol
0
0
February 11, 2011 10:11 pm
 bone91 bone91
oh noh! i just ordered a red F150! I really dont know which one will they deliver in my garage?!!?
0
0
February 11, 2011 8:26 pm
 Theprofessor Theprofessor
I thought WCF had decided to abandon any news connected with F1, not enough interest they said.
0
0
February 11, 2011 6:23 pm
 9TNine 9TNine
Touche...! Ferrari did not let Volvo use the F40 tag!
0
0
February 11, 2011 3:05 pm
 alamak alamak
come to think of it, Ford should actually be honored that Ferrari is even using the F150 name!!! What a cheap shot Ford. Who the hell do yo think will be confused b/w a Ferrari and Ford? Even someone who is clueless bout cars can tell the difference. So Ford, I suggest you drop the cheap shot case, and pay Ferrari instead because of the fact that they are actually make your F150 name more well known other than in the North America.
0
0
February 11, 2011 2:56 pm
 Aesthetics Aesthetics
wow ford, so unsporting...lame lame lame i am truly disappointed..if the name was 'ruining' the ford f150's reputation then i can see why...but this? what a cheap shot
0
0
February 11, 2011 2:29 pm
 gaaabyyy gaaabyyy
Italy should sue Ford now, because they are celebrating 150 years;
0
0
February 11, 2011 2:01 pm
 ZHPRegistryNet ZHPRegistryNet
Ok, I'll go against the grain here... with my flame suit on. Ferrari, in my opinion, builds crap. But somehow they managed to brainwash millions that will never ever own a Ferrari to buy the red shirts and support their cause. Sorry guys, I am on Ford's side here. Trademark is a trademark, I don't care who takes it from who, law is clear about these things. case closed.
0
0
February 11, 2011 1:55 pm
 GTurbo GTurbo
The racing feud continues between Ford and Ferrari!
0
0
February 11, 2011 1:35 pm
 GHERNAS GHERNAS
Ford Will make Ferrari busy for some time !!! As Ferrari sues others !!!
0
0
February 11, 2011 1:27 pm
view more comments