Ford sues Ferrari over 'F150' name

 Ford sues Ferrari over F150 name
2011 Ferrari F1 car 'F150th Italia' 11.02.2011

Ferrari responds by using an extended name for its 2011 Formula One car - the Ferrari F150th Italia

Ford has issued a complaint in a U.S. District Court against Ferrari for its use of the 'F150' name for its 2011 Formula One car.

The Detroit automaker claims the use of the moniker infringes on its trademark of the F-150 name for its top-selling pick up truck.

Ferrari has responded by using the full name for the new F1 car - the 'Ferrari F150th Italia', which celebrates 150 years of the unification of Italy - instead of just the 'Ferrari F150'. 

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in the filing.

But Ferrari responded that there could be no confusion between the two.

"[It's] very difficult to understand Ford's viewpoint on the matter," said Ferrari in a statement.

"Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," read the statement.

Besides, the two monikers barely cross the same market space since the F-150 is sold only in North America and Formula One does not have a race in the United States, only a single event in Montreal, Canada.

Source: Reuters

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Comments (46)

As the once was American Giant is faced with a financial crisis and selling less and building less vehicles, we see a desperate move to try and associate a ford and a ferrari...scarry stuff
Apr 9, 2011 9:22 am
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...Ford still bitter that it could'nt buy Ferrari in the 60's and this is their "get-back at you" strategy. No confusion between the two...one is an engineering marvel and the other looks like a Model-T on steroids.
Apr 8, 2011 11:22 pm
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Even a blind person would be able to notice the difference between a Ferrari and a Ford Motors truck. However Ford Motors sued Ferrari for trademark infringement when the exotic vehicle maker named its latest Formula 1 race automobile the F150. After resisting at first, Ferrari changed the car's name.
Feb 16, 2011 4:31 am
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While I agree that the moniker issue seems really silly, remember what happened to Ford over the rights to "GT40" - lost the rights to a guy who wanted multi-millions to regain the rights and thus why the new one is called the "GT". If Ferrari reversed this situation, then would it be any more acceptable? It's too bad that these things come to pass, and in the end only ends up costing the consumer.
Feb 14, 2011 2:33 pm
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Yeah, and England should sue America for using their language...
Feb 14, 2011 5:40 am
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I just love how every commenter on this article is attacking Ford for protecting their trademark. If Ford didn't protect their trademark, they would lose it. Giving every company in the world (not just auto manufacturers) free reign to use the "F150" name on a product of their's. Read up on the Jeep 7-slot grille situation. Jeep no longer has the trademark on the 7-slot grille because they didn't protect it a while back.
Feb 13, 2011 4:46 pm
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Its simple. Neither Ford, nor a US court has jurisdiction over the rest of the world, or what a foreign company names their product, which will NEVER be on US soil. Everywhere that the Ferrari will be, except Canada, most likely never heard, seen, or care about a pickup truck sold by Ford, or it's name. And certainly nobody will EVER honestly believe that Ferrari wants to gain fame from a Ford product, or "Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Maybe Ferrari should sue Ford, for the publicity it got from having Ferrari mentioned in the same article!
Feb 17, 2011 12:13 pm
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ford! that is so lame... in your wildest dreams could your brand be associated with one of such prestige as Ferrari!! dumba__ yanks
Feb 13, 2011 1:42 pm
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Ford GT40 - Hmmm?
Feb 22, 2011 1:33 pm
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Hmmm Looks like I spoke too soon about the F1 return..... Oh well, back to the other sites it is :(
Feb 13, 2011 8:11 am
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If Lockheed Martin made a F150 fighter Ford would go and make a special edition F-150 pick up. I actually think the USAF should sue Ford for the name Mustang, and especially for their P-51 Mustang special edition...
Feb 12, 2011 3:15 am
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Fantastic to see F1 back. I have checked practically everyday in the hope they would. Thanks Brian and co. As to the F-150 moniker, Ford just got a lot of publicity (Any publicity, good or bad in format is good!) and they had an outside chance of trying to sue for some much needed cash. It was silly, but they had little to lose, and a lot to gain even with the odds stacked against them. Ferrari just did the smart thing, and quickly changed their naming, and so becomes the morale victor. It's Reds vs Blues all over again.
Feb 11, 2011 10:23 pm
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haha so now ford can make people from other country noes they have a truck called f-150 lol
Feb 11, 2011 10:11 pm
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oh noh! i just ordered a red F150! I really dont know which one will they deliver in my garage?!!?
Feb 11, 2011 8:26 pm
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I thought WCF had decided to abandon any news connected with F1, not enough interest they said.
Feb 11, 2011 6:23 pm
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Touche...! Ferrari did not let Volvo use the F40 tag!
Feb 11, 2011 3:05 pm
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ferrari F40 is driven on public roads.. touche indeed
Feb 12, 2011 10:01 pm
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come to think of it, Ford should actually be honored that Ferrari is even using the F150 name!!! What a cheap shot Ford. Who the hell do yo think will be confused b/w a Ferrari and Ford? Even someone who is clueless bout cars can tell the difference. So Ford, I suggest you drop the cheap shot case, and pay Ferrari instead because of the fact that they are actually make your F150 name more well known other than in the North America.
Feb 11, 2011 2:56 pm
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unless ford wants to enter their pick-up into formula 1 LOL
Feb 12, 2011 1:14 am
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Can't see the F150 needing to be associated with F1 to garner fame. Best selling truck in the US for about 25 yeas and best selling vehicle in the US for about 16 years - till gas got too expensive for many buyers. I am an F1 fan but let's remember FORD would rather be associated with NASCAR (taxicab racing IMHO) than F1.
Feb 22, 2011 1:30 pm
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wow ford, so unsporting...lame lame lame i am truly disappointed..if the name was 'ruining' the ford f150's reputation then i can see why...but this? what a cheap shot
Feb 11, 2011 2:29 pm
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Italy should sue Ford now, because they are celebrating 150 years;
Feb 11, 2011 2:01 pm
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Ok, I'll go against the grain here... with my flame suit on. Ferrari, in my opinion, builds crap. But somehow they managed to brainwash millions that will never ever own a Ferrari to buy the red shirts and support their cause. Sorry guys, I am on Ford's side here. Trademark is a trademark, I don't care who takes it from who, law is clear about these things. case closed.
Feb 11, 2011 1:55 pm
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You are partially right, they do have the right to make use of the Trade Mark, but only in regions where they have registered the mark. I believe they don't have protection on the mark outside of North America, which would mean that Ferrari would only be restricted in its use of F150 within that specific region (Canada/Mexico/USA).
Feb 11, 2011 3:16 pm
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@ ZHPRegistryNet, lets get realistic for a moment here , no one outside of the US gives a crap about the Ford "F dash 150" , the F1 Ferrari will still be called F150. Ford just made themselves look like douches.
Feb 11, 2011 7:31 pm
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that is quite a hilarious statement.. that someone would stand behind crap and point and say look that one is crap. ford builds crap, forgettable crap to be more precise. i suppose you are happy in life though, reaching your ultimate dream of owning a mondeo! i envy you lol
Feb 12, 2011 9:59 pm
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Fourie 00, lets see a Ferrari pull a trailer with two race cars on it. Ford F150s are great at what they do for a price that is reasonable. They will even do it in the mud and snow - I would however, refrain from ever taking on the track - yikes! Bill Ford Jr. has at least one Ferrari, so I think they are over it.
Feb 22, 2011 1:22 pm
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The racing feud continues between Ford and Ferrari!
Feb 11, 2011 1:35 pm
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Ford Will make Ferrari busy for some time !!! As Ferrari sues others !!!
Feb 11, 2011 1:27 pm
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