Porsche record sales in Middle East
Stuttgart. With a 20 per cent growth in 2010, Porsche Middle East and Africa, a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, impressively underlines the great commitment of the company to this region.
In 2010, a total of 6,842 vehicles (5,694 in the previous year) were delivered to Middle East and Africa, more than ever before. "We are back on the fast track. Like no other car manufacturer Porsche is a symbol for faszinating sports cars and ‘Intelligent Performance'. Our importers' dedicated commitment contributed to further strengthen the customers' trust in the Porsche brand," explains Bernhard Maier, board member for sales and marketing, at the Qatar Motor Show on occasion of the pesentation of the limited Panamera 4S Exclusive Middle East Edition.
The most popular model in the entire region has been the Porsche Cayenne which accounted for over 50 per cent of all vehicles sold, just under 3,600 units last year. And most of all, it is the new generation of the sporty off-roader which thrills the customers. The second most popular car is the Porsche Panamera whose sales of around 1,900 vehicles were nearly three times as high as in the previous year. This means that just under 30 per cent of the Porsche customers opted for a Panamera model. About 20 per cent decided to buy a 911, Boxster or Cayman.
