Cadillac considering seven new models - report

Is it me or the XTS Platinum concept sedan look a little out dated now?

It certainly is not me. I love it.

I like it as well

If this is a flagship, they should send it back. It looks dated, simple, and too much like a car from 2005. For Cadillac to play with the big boys, the leader of their fleet needs to stand out in a big way. Think about how BMW brought Rolls Royce back from the dead with a powerful, heritage inspired design that not only commands attention, but also is recognized within seconds as a Rolls Royce. I say bring a car that is understated like and A8, serious-looking like the new 7 series, loaded like a Rolls and and free of trendy and lazy design gimmicks like extreme wedge shapes, diving belt lines, or 7,000 LED's. Add details like fin-lets and integrate headlights with a slightly rounded interior elements, along with Maybach-like options, perhaps an auto-tint feature that takes the DLO from open and airy to stealth in minutes. Offer three levels of the opulent sedan built using mostly aluminum components at 68k, 75k, and 97k for the exec-jet level. Deliver the goods with customization and options galore and it will quickly be the standard of the world. Unless they play to win, and unless this car offers serious levels of fit and finish, it will be another also-ran in the valuable battle to be a truly desired machine. Imagine if they used carbon fiber elements on the top level, easily stomping the mileage ratings of the other luxo-sedans, while earning techno-cred for kick-ass innovation. My rant ends with this, I'd love Cadillac to be 'the standard of the world' again, it simply makes for a great crescendo to a winning comeback story, and that is what America is all about.

No Cien = No care.

GM continues to fail in his product strategy. This is killing their brands slowly. some have already closed their doors. Failure in product strategy means not having the right product for their customers in the right moment, and this results in poor sales, and eventually into bankruptcy (it has already happened). The problem comes from above, managers who make the decisions, so it is a clear failure of internal power policy. GM should be given urgently power to Marketing and design departments, since the rest seems to work well.