Last Mercury rolls off the assembly line

 Last Mercury rolls off the assembly line
2008 Mercury Grand Marquis

Ends 73-year run

After a 73-year run, Mercury is officially dead.

While the brand's closure was announced back in June, the last model - a Grand Marquis - has just rolled off the assembly line in St. Thomas, Ontario. Sadly, like the last Pontiac, the final Mercury won't be enshrined in an automotive museum - it will enter fleet duty for an unspecified company.

Despite the fact that the last model was lackluster, Mercury turned out some stellar vehicles over the years. We all have our personal favorites, but highlights undoubtedly include the original Cougar and Marauder. In total, the brand sold more than 21 million vehicles.

Source: Autoweek

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Comments (19)

It really hurts my head thinking of how Ford could possibly neglect this brand unintentionally. It really looks like Ford were actually looking forward to the downfall of Mercury.
Jan 7, 2011 4:37 pm
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Kinda hope Buick is next, they have been producing crap for years too.
Jan 7, 2011 12:28 am
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Congrats America, you've killed half our car companies in the last three years...why do our designers suck so much????!!!
Jan 7, 2011 12:27 am
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And good times for Ford in the GCC come to an end. With the demise of the Victoria/Marquis twins Ford loses its major bread winners in the Arab Gulf. Now sit back and watch as Taurus, Edge, Flex, Navigator and MKX fight for crumbs in their respective categories. The job of bread winner now falls to the Explorer, which although selling well, is mediocre beyond words. If the new Explorer does not explo-de into the market, Ford’s share will soon be in free fall.
Jan 6, 2011 6:17 pm
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Don't worry you still have the Lincoln Towncar, pretty much the same thing.
Jan 7, 2011 4:00 pm
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2011 and it still looks the same as it did 13 years ago when this model was introduced...What a joke, and then they wonder why sales are poor.
Jan 6, 2011 2:18 pm
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Word, this is sad that what is pictured above is anything newer than 2001.
Jan 6, 2011 5:16 pm
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funny you say that.. I just had a 2010 Mercury Grand Marquis for a month as a rental... that car can make some smoke!! so boring.. I had a "Premiere Edition" this meant look we put leather in it and 1 power seat..NO HEATED SEATS, NO HID, NO NAVIGATION, NO POWER TILT TELESCOPIC WHEEL, NO SUNROOF.. I mean really? PREMIERE Really? It was nice to drive around a big body though, those things are huge!! So now to the public we can't have any cop cars (in US they use crown vics as cop cars) neither of those can be bought. They were a waste of space anyways. Ford is surprisingly doing something right considering they didn't need any government bail out in US, I don't care for their products but hey good job Ford for getting rid of these cars.. They should have made the last Mercury as a pay per hit prop, pay $100 a hit to demolish it then put that sucker in the museum lol.
Jan 6, 2011 1:42 pm
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Really Ford? The last Mercury ever gets sent off to a rental agency to be abused?
Jan 6, 2011 11:22 am
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They still have tons of Crown Victorias floating around, if worse comes to worse they could stick some leather seats in it and replace the badge; presto museum piece. Good riddance to bad trash, now with Pontiac we really suffered a loss worth counting.
Jan 6, 2011 3:39 pm
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Over 2 million of them in Saudi Arabia
Jan 6, 2011 8:39 am
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As someone who is just over 50 LOL, I have always thought of Mercury's as rebadged fords. I am wondering what will the Rental car companies do with out Mercury's in their fleet. those big trunks and boat like stance. It will be interesting, yes it will.
Jan 6, 2011 4:14 am
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Kind of sad, this was I believe the last of the body on frame cars. Never again will anybody feel the solid, smooth feel of a new full framed vehicle. Don't get me wrong I love how new unibody cars drive and handle, but the full frame cars where unbeatable when it came to cruising a straight line on the Highway. I guess we still have the fullsized trucks and SUV's based off them to enjoy still.
Jan 5, 2011 7:55 pm
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i think most people under the age of 50 only thought of them as rebadged fords.
Jan 5, 2011 6:31 pm
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R.I.P. Mercury. Who will be next?
Jan 5, 2011 5:07 pm
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SAD, but at the same time they didn't do much effort to sale.
Jan 5, 2011 4:26 pm
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the classic models mentioned in the article are cool, but i say thank god the brand is finally dead, these cars are the epitome of lack luster, cookie cutter generic cars that just need to go away. it says the last mercury is destined for fleet duties, IMO thats all theyre suited for.
Jan 5, 2011 4:09 pm
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I understand all advantages of unification and standardization, but the loss of original engineering design, and, hence, and fresh ideas for development will be an underside always. As a result we can remain c Ford, GM, VW, Toyota - reliable (or no!?), but very boring cars. You really want it?
Jan 6, 2011 1:46 am
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