Audi makes biggest investment ever and adds 1,200 new jobs starting in 2011

 Audi makes biggest investment ever and adds 1,200 new jobs starting in 2011
2012 Audi A6, 1024, 30.11.2010

Audi to invest a total of ?11.6 billion over the next four years in developing electric and hybrid technologies

Audi will be forging ahead next with its largest-ever single investment in new production and hiring an additional 1,200 workers as part of its expansion.

The German premium brand, a division of the Volkswagen Group, will be investing a total of €11.6 billion in fixed assets starting in 2011 and going until 2015. Audi has set a goal for itself of selling 1.5 million units per annum by that year.

Next year (2011), Audi will be hiring those 1,200 skilled hands and begin its investments in upgrading production facilities and developing technologies. €5 billion of that investment sum will stay in Germany, slated for the brand's sites in Ingolstadt and Neckarsulm. In 2010, Audi already added 500 professionals and 780 trainees to its German facilities.

The bulk of the investment - €9.5 billion or 80 percent - will be going to the development of electric and hybrid drive systems. A show of confidence by Audi that that's where the future lies.

"Innovation requires people. For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electro-mobility and lightweight construction fields of competence," said Thomas Sigi, member of the board at Audi AG responsible for human resources.

The brand has promised to bring its R8 e-tron electric sports car to market by 2012 - which would make it the first major automaker to offer such a model.

Source: Audi

Ingolstadt, 2010-12-27

-Audi's plans for 2011 include 1,200 new jobs and the launch of the biggest investment program in company history

-Company primarily seeking specialists in career fields of the future

-Board Member for Human Resources Thomas Sigi: "Innovation requires people"

-Audi plans to invest about € 11.6 billion in fixed assets by 2015

Audi is investing heavily in its future and intends to hire about 1,200 skilled employees in 2011. The company plans to invest around € 11.6 billion between 2011 and 2015, primarily in new products and technologies, as well as in upgrading its sites. More than € 5 billion is earmarked for the German sites in Ingolstadt and Neckarsulm.

"Innovation requires people," said Thomas Sigi, Member of the AUDI AG Board of Management for Human Resources. "For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electromobility and lightweight construction fields of competence, as well as the implementation of our growth strategy." During 2010 Audi recruited about 500 experts and 780 trainees who began their vocational training in Ingolstadt and Neckarsulm.

From 2011 to 2015 the company plans to invest about € 11.6 billion in fixed assets, making this the biggest investment program in the company's history. "With this investment, we are laying the foundation for sustained, profitable growth, and supporting our claim to leadership in the premium car segment," said Axel Strotbek, Board Member for Finance and Organization of AUDI AG.

About 80 percent of all investment - more than € 9.5 billion - will go to developing new products and to technologies of the future such as electric and hybrid drive systems. One example is the Audi R8 e-tron, the first electric sports car from Audi, which the company wants to begin selling in late 2012.

The brand with the logo of the four rings will introduce numerous new models in 2011, including the new Audi A6 and the Audi Q5 Hybrid, the first full hybrid from the carmaker. In launching the new Audi Q3, which is manufactured in Martorell, Spain, Audi is occupying the midsize premium SUV segment for the first time.

The foundation for the future is also being laid at the company's German sites: more than € 5 billion is to be invested in Ingolstadt and Neckarsulm between 2011 and 2015. "In addition to our foreign sites, the German sites will also profit greatly from the Audi brand's good worldwide prospects for growth, especially in China," Strotbek said.

 

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 August Horch August Horch
Vorsprung durch Technik!
December 27, 2010 12:29 pm
 KeyboardWarrior KeyboardWarrior
I cannot help but think that Audi is always copying what BMW is doing..... When will they be able to come up with something orginal? Now that they hear BMW coming up with electric vehicles and BMW's hybrids are already out, they follow suit.
December 28, 2010 12:38 am
 Shumy Shumy
no sense keyboardwarrior. every car maker has to produce electric/ hybrid cars. this is not about copying each. in addition to this, I personally thin Audi is doing better than BMW nowadays, and I am not the only one.
December 28, 2010 3:41 pm
 CReeds CReeds
@KeyboardWarrior I cannot help but think you see the entire world through BMW glasses. Congrats on another useless post.
December 28, 2010 4:20 pm
 slykke slykke
@KeyboardWarrior: Says a man who obviously loves BMW, have announced that they will start to produce FWD soon. This Audi has done in 102 years now. Who copies whom now? ;)Happy New year!
January 1, 2011 4:46 am
 mnovakowski mnovakowski
I can't help but wonder if this is premature. Is the technology really there to support this. I think diesel is the best we can do at the moment.
December 27, 2010 1:27 pm
 joshg_5 joshg_5
YES! I agree, diesel is the way of the future -at least for now...
December 27, 2010 5:34 pm
 radmeister radmeister
Is the technology really there is kind of a dumb question...If it was there they wouldn't be investing 11.6billion. I think the point of this is to pioneer new technology, hiring the best of the best minds with best facilities. For that kind of $ they could put the first man on Mars. I believe that they will come up with something truly revolutionary instead of what our current Hybrid technology is, 50 year old rail locomotive technology. I mean you look at our current hybrid systems and the only real innovations from what was used on diesel electric locomotives has been the upgrade to Li-Ion batteries and the computerization of controls for the system. We need something completely new, Audi is trying to do that and be at the forefront of the automotive industry.
December 28, 2010 3:27 pm
 BavarianMS BavarianMS
Bold move by Audi, they seem very confident to be doing that.
December 27, 2010 11:00 pm
 Night Mage Night Mage
Well... I guess someone had to make the nest big move in "green" motoring... good luck Audi...
December 28, 2010 12:05 am
 Douglas6250 Douglas6250
Good luck to Audi. They're more "silent" than BMW and Mercedes, but I believe they are keeping on coming up with better and better products. Keep up the good work !!
December 28, 2010 7:23 am
 eddie eddie
A diesel hybrid woud be awesome especially with all the torque of both the electric motor and diesel.
December 28, 2010 8:47 am
 radmeister radmeister
What would be awesome is a hydrogen/oxygen combustion turbine powering a generator with a heat energy capturing system.
December 28, 2010 3:30 pm
 fred123456 fred123456
Audi is tryin something else... thumbs up...
December 28, 2010 9:18 am
 Siawa Siawa
Seems like a fresh breeze of air when you see people being hired and not fired. Good luck Audi.
December 28, 2010 9:25 am
 quattrosport quattrosport
Diesel sucks. "The driving pleasure starts at 4000rpm" F.Porsche
December 28, 2010 3:35 pm
 Shumy Shumy
I absolutely agree. I prefer driving a bicycle to a diesel car. diesel cars are look good looking (of course depends on the car) tractors...
December 28, 2010 3:44 pm
 GTurbo GTurbo
Sensible move for a sensible car firm. Even Ferrari is thinking 'green' nowadays!!
December 31, 2010 6:14 am