Jaguar planning crossover SUV

Jaguar XJ75 Platinum Concept 16.08.2010
Jaguar XJ75 Platinum Concept 16.08.2010

New head of the Jaguar brand says that the British marque needs to add an SUV and to start offering all-wheel drive sedans

Jaguar is considering adding an SUV model to its lineup, according to Autocar, and the model may soon get the green light for production.

"We need a crossover and we need to stop being a saloon-based [sedan] company," Jaguar's new global brand chief Adrian Hallmark told the British car magazine.

Hallmark also said that the company needed to develop all-wheel drive saloon/sedans in order to appeal to more consumers, particularly in the regions of the East Coast in America and parts of Europe.

The Jaguar boss added that the British automaker will be building lightweight vehicles, hinting at the use of aluminum in the construction of Jaguar models. Hallmark said that lighweight cars will be part of the company's "future DNA."

He also confirmed that an XF wagon/estate model was coming soon too, one that will account for a fifth of XF sales.

Source: Autocar

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Comments (25)

Well, it all boils down to "follow the trend (or crowd)".
Dec 14th, 2010 12:51pm
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Why? isn't Land Rover enough?
Dec 13th, 2010 8:12pm
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joelynn joelynn
Land Rover is a purely SUV company- thats a pretty limited range- why dont they build a saloon based on a Jaguar. The Range Rover City?
Dec 13th, 2010 6:50pm
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schizo schizo
I don't give a damn because after having driven a Jag in Germany for a week...I'll never buy a Jag... Looks nice...but the car is crap!
Dec 13th, 2010 6:43pm
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ReadHere ReadHere
Yes! it is a good move! Porsche is pure sport and has been successful with its luxury SUV. Jaguar has the technology and platforms for Land-Rover, the king of off-road. Would be immediately credible. It would be very cheap for Jaguar-LR and will finance better LR platforms, as they will sell more SUV, for sure. I do not think that a customer will switch from LR to Jaguar, I think they will come from Porsche, BMW, Mercedes and Audi. It is an emotional issue, LR is pure Off-Road and Jaguar SUV will be a Porsche cayenne. Tata is no fool, If not he would not be where it is, do not you think?
Dec 13th, 2010 12:06pm
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wjaprep wjaprep
No. Never. There are certin things that should never exsist. When I hear Jaguar, I was to think of sexy sports car and sedans, not a rebadged Range Rover Sport/Evoque (because we all knw that's what's it's going to be...)
Dec 13th, 2010 4:04am
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Zonda Addict Zonda Addict
Best of Luck!!!
Dec 11th, 2010 7:03pm
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alessandro alessandro
Oh yes! Finally. RR SUV please for next.
Dec 11th, 2010 5:03pm
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Mister Stig Mister Stig
I can see where Adrian Hallmark is getting the idea from... UK sales 2010 compared to 2009 - LR up 28% jag down 8%. Still dont agree with the idea though.....
Dec 11th, 2010 4:19pm
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This is a sad day for a great badge... When Jaguar is forced to make SUV's because thats what the market demands is not good news.... i'm sure they'd love to build a new D type or a new XJ220 but people want SUV's!!! Damn them!! LOL!
Dec 11th, 2010 2:57pm
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sensei sensei
What proof is there that the market is demanding a Jag SUV rather than a sportier Range Rover?
Dec 13th, 2010 5:20pm
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Mister Stig Mister Stig
LATEST NEWS!!!!! Land Rover to bring out a sports car... Smart to bring out a limo.... Maybach a city car..... Tesla a V12....
Dec 11th, 2010 2:45pm
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Dec 12th, 2010 2:36am
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Jaguar need to make the XF coupe that was rumoured a few years back. If Audi can do it with the A5, why cant Jaguar find itself a healthy market in the same sector?
Dec 11th, 2010 2:21pm
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GTurbo GTurbo
Jaguar could be making the same mistakes Porsche had already made with the Cayenne (and now with the Panamera)! Ratan Tata bought Jaguar/Land Rover from Ford as 'stand-alone dual brands' not separately. Jaguar sticks to sports cars and Land Rover strictly SUVs. Therefore, a Jaguar SUV is desperation at best, greed at worst! Totally pointless it would seem, but you can't help thinking what a Jag Jeep would look like....
Dec 11th, 2010 5:48am
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sideskraper sideskraper
You mean the mistake that is providing them with a shedload of revenue for the company and allowing them to still make the sports cars that are at the core of the brand's identity?
Dec 11th, 2010 9:13am
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Mikeado Mikeado
So, the saloon arm of Jaguar/Land Rover is planning an SUV? I'm not sure they quite understand how this works... Want to expand from saloons? Forgotten about the XK? Build a supercar. That would go down a LOT better and there are still plenty if customers out there who would buy a Gallardo-rivalling Jaguar. A new D-Type? An XJ220 successor? Think about it Jaguar, it's the better way to go.
Dec 11th, 2010 2:48am
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Snark21883 Snark21883
I think YOU are the one who needs to think about it more. Crossovers are profitable and will sell strongly. A $100,000 supercar will not. Given that they're already bringing a roadster, an XF coupe, and are planning an R8 fighter, if they also bring a crossover, what's the problem? A crossover is a more desirable luxury car for most people anyway. Yeah, yeah, yeah, Jaguar should be a sports car company. You purists make me laugh. Take a business class or two.
Dec 11th, 2010 6:48pm
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Mikeado Mikeado
Jaguar is twinned with Land Rover. Because of that, any SUV sales Jaguar are likely to get are already coming from LR anyway. A Jaguar SUV would only stand to steal sales from Land Rover. Why steal sales from yourself? It would only be a re-bodied Evoque anyway.
Dec 12th, 2010 7:52pm
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Kid_Voltron Kid_Voltron
I totally agree with your sentiments MikeAdo ... the main concern will be Range Rover, the concern will not be "it's a Jaguar SUV" therefore people won't buy, if it's based on the Range Rover ...the bar is already high...the only real concern is; will it not affect Range Rover most?
Dec 13th, 2010 11:45am
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wcfuser14429 wcfuser14429
I agree, something like an X5 competitor.. umm why not!
Dec 11th, 2010 2:10am
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Mikeado Mikeado
Why not? Read the above comment.
Dec 11th, 2010 2:50am
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wcfuser14429 wcfuser14429
I've red it.. Im agreeing with jag's Idea. in fact i donno whether its a good idea or not. but I just want to see this brand getting better. its dieing man.
Dec 11th, 2010 2:56am
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wcfuser14369 wcfuser14369
Yes, Jaguary does need to stop being a saloon based company -- it needs to be making ****ing sports cars! I would not at all like to see a Jaguar SUV before some decent drivers cars. That's what they have Land Rover for.
Dec 11th, 2010 1:15am
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Setrino Setrino
Agreed! Both hands up!!! Same applies for Maserati - I don't know why sports car companies suddenly started running after making SUVs...
Dec 13th, 2010 3:07pm
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