Hyundai Azera / Grandeur revealed - first images

2011 Hyundai Grandeur / Azera first images, 665, 17.11.2010
2011 Hyundai Grandeur / Azera first images, 665, 17.11.2010

Hyundai officially introduced the newest successor in the Grandeur model line today.  Also known in much of the world as the Hyundai Azera, the all-new Grandeur replaces the fourth generation model first brought out in 2005.

The automaker did not reveal any specifics about the car, but they did say it will share in the Hyundai "fluidic sculpture" design language.  As expected, the renderings distributed by the automaker make the vehicle look like an upmarket version of the Kia Cadenza, first revealed a year ago.

LED lighting will be seen on the car at the front, and will be incorporated in the taillights set just above the wide rear bumper.  Two tailpipes are integrated into the bumper, with a small decklid ducktail that seems to extend all the way into the rear doors.  Up front, Hyundai is emphasizing the car's "bold grille" as the centerpiece of the vehicle's new look, and its foglights have an interesting mirror look to the tailpipes.

Hyundai has not yet revealed a release date for the Grandeur/Azera.

Source: Hyundai
Published Nov 17th, 2010 4:51pm By Zack Newmark
Posted in:
  • Hyundai retains "Grandeur" name, continues the brand tradition since 1986
  • All-new Grandeur reflects Hyundai's `fluidic sculpture' philosophy, exuding an overall refined and dynamic image
  • Grandeur combines tradition and high technology, setting a new standard for premium large sedan segment

Hyundai Motor Company today unveiled rendering images of its premium large sedan, the new Grandeur - badged as Azera in some markets outside Korea.

Grandeur, which signifies magnificence or greatness, was first launched in 1986 in Korea as the company's first premium luxury sedan. Hyundai has retained the name Grandeur to continue this successful tradition.

The all-new Grandeur, now in its fifth generation, was developed under the concept of harmonizing tradition and state-of-the-art technology. As a result, the new model is expected to set a new standard for premium large sedans.

The exterior rendering reflects a `Grand Glide' concept, or an image of a bird gracefully gliding across the sky. The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper.

Featuring a more striking and distinctive look than its predecessors, the new Grandeur, with its combination of traditional concepts and modern design and technologies, is expected to create a sensation in its class.

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Comments (17)

jpamusick21 jpamusick21
Hyundai is really doing it big!!! Very impressed with new designs..
Dec 22nd, 2010 12:22am
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Han Solo Han Solo
Well done to Hyundai... Are Hyundai and Kia partners? Looks surprisingly similar to a Kia concept I saw sometime ago.
Nov 23rd, 2010 6:32am
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GTurbo GTurbo
Kia have improved their design language markedly more than Hyundai in my opinion. However, the latter is turning on the style button nowadays than ever before since the last decade.
Nov 20th, 2010 5:18am
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I don't like Hyundai design style. Kia Cadenza is much more stylish
Nov 18th, 2010 7:09pm
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joshg_5 joshg_5
All round nice looking car. Hopefully they're able to keep the weight down a little. Any more details on drive train? FWD? I hope they put the Tau V8 in it!
Nov 18th, 2010 1:23am
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Bonganie Bonganie
The one thing I love about the current Azera is that it is classy and actually looks expensive, this one is quite different but from these images have to say it will be great succesor
Nov 17th, 2010 11:09pm
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jolz24 jolz24
its still a hyundai
Nov 17th, 2010 9:43pm
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memexe memexe
A NEW one, yes. Veeery different from those from the past. Have you ever drove one?
Nov 17th, 2010 10:06pm
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joshg_5 joshg_5
I find that to be a very ignorant comment. Hyundai has made leaps and bounds in the last couple years. I would buy one of their cars over any Japanese rival (Toyota, Honda).
Nov 18th, 2010 1:21am
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eddie eddie
I have really started to notice how great these cars look and the built quality. You really get the most bang for the buck and in these times that is good!
Nov 17th, 2010 9:20pm
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Does anyone see a KIA CEED facelift? With that grill i swear i'm seeing a kia ceed more than a hyundai. It's uncanny! Anyway i like hyundai and kia's design direction and i hope they continue with it.
Nov 17th, 2010 8:58pm
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majorsja majorsja
And the "old Toyota" will be like Oldsmobile.
Nov 17th, 2010 6:41pm
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Nov 17th, 2010 10:25pm
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majorsja majorsja
Hyundai is on a roll. This will be the "new Toyota" in 10 more years, mark my words.
Nov 17th, 2010 6:40pm
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liquid stereo liquid stereo
I don't know if anyone has more attractive vehicles than Hyundai. How is it that this fellow couldn't do more than the usual VW stodginess?
Nov 17th, 2010 6:10pm
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I would appreciate the headlights to be re-size slightly smaller. Overall, it is a WoW for me! It is a huge improvement (in exterior design) over its predecessor.
Nov 17th, 2010 6:01pm
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Cyx Cyx
The front side is too much similar to the Chinese version Carmy!
Nov 17th, 2010 5:52pm
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