Audi wants diesel option in most of its U.S. lineup by 2015

 Audi wants diesel option in most of its U.S. lineup by 2015
2010 Audi A3 TDI Clean Diesel

German premium brand will be adding diesel offerings to the Q5 SUV, A6 and A8 models

Audi wants to introduced diesel variants into most of its U.S. model lineup by 2015.

Audi of America currently sells just two diesel models in that market - the A3 TDI and the Q7 TDI. But both variants are very popular with consumers and Audi can't keep up with demand. About 50 percent of A3s sold in the U.S. are the diesel variant and the number is close to 40 percent for the Q7 - similar to the proportion of diesel variants for any given model that are sold in Europe.

"Dealers are telling us that there is significant consumer demand [for diesels]," said Audi spokesman Jeff Kuhlman.

The U.S. arm of the German brand says it also needs to add diesels to its product lineup in North America to keep up with ever more stringent emission regulations. Audi says it will be adding diesel variants to the current Q5 compact SUV, the A6 and the A8 sedan. By 2015, it will add a 4-cylinder diesel, likely the 2.0 TDI, to the next-generation A4 model.

Audi is also considering adding a V6 diesel to the A4 but cost may be an issue since it may make the model too expensive for U.S. consumer tastes.

Johan de Nysschen, president of Audi of America, said in the Automotive News story that the automaker would like to have 20 percent of its U.S. sales be diesel variants by 2015.

The growth in U.S. diesel sales, Audi hopes, will be part of a growth in American sales overall, as the Ingolstadt-based automaker hopes to double its annual sales in the United States to 200,000 units by 2015.

Source: Automotive News (sub req)

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 Siawa Siawa
Yes Please! I've been waiting for this moment for a while now.
November 3, 2010 11:17 am
 SebXX SebXX
And then you'll realize how diesel sucks... I still have a TDI, was my first, will be my last. Next one will be a TSI
November 3, 2010 11:53 am
 Dolomight 74-86 Dolomight 74-86
The new diesels are better. They make less soot, there quieter and the engines themselves last easily 300k km. Not to mention the sick gas millage you can get from them.
November 3, 2010 3:49 pm
 p2c p2c
Sounds like a joke for us europeans
November 3, 2010 2:11 pm
 Dolomight 74-86 Dolomight 74-86
From what I hear at least 85% of the cars on the road over there are diesel.
November 3, 2010 3:50 pm
 AlpinaRacerX AlpinaRacerX
The reason why so many Europeans drive diesels is because a liter diesel in Europe is way cheaper then a liter gasoline! The European governments subsidize businesses by taxing diesel less then gasoline. For example in the Netherlands a liter gasoline costs 1.42 Euro of which 0.7196 is tax, a liter diesel costs 1.13 Euro of which just 0.4164 is tax! Regular European citizens more and more started driving diesels as well to save some money....and see what happened to the big European cities, look at the buildings, they have become black! As a European living in the US I can tell you the air quality in the big European cities is way worse then the air quality in the big American cities! Europe should change their taxation on fuels! Tax diesel at least the same as gasoline, more fair would be a higher tax, since diesel cars use up more crude oil then gasoline cars and diesel cars are far worse for air quality! So Americans, please do NOT buy a diesel car!
November 3, 2010 8:04 pm
 BackInTheRealWorld BackInTheRealWorld
Emm, have u ever been anywhere in Europe sunshine? Europe is old last time i checked, really old, and some cities are pretty dirty. If you bothered to do any research at all you'd know that a particle filter means the air coming out of the exhaust is cleaner than the air going in. Besides, 50% of A3s being diesel in a country where fuel is cheaper than water, i'd call that demand. Oh and diesel is more expensive in some EU countries, in the UK significantly. I'd recommend test driving the A3 before making rash statements.
November 3, 2010 8:20 pm
 AlpinaRacerX AlpinaRacerX
Challenge accepted! I?ve been researching this stuff for years, it?s part of my job. Simple facts: 1.) to produce a X amount of diesel you need way more crude oil then to produce the same X amount of gasoline. Since this is not offset by the better mpg of diesel engines, this means that if more and more people start driving diesel cars, we will need way more crude oil! That is not the direction we should be going!!! 2.) although modern diesel engines emit slightly less CO2 then comparable gasoline engines, they emit far more fine particles! CO2 is bad because of climate change, but cows are worse then cars, since a cow fart (methane) is 23 times worse then CO2! So by eating only a little less meat you can offset your CO2 emissions far more positive than trading in your Hummer, Ferrari and ?69 Charger for one Prius. CO2 is not directly harmful for humans (it?s what we exhale), fine particles on the other hand immediately cause asthma, cancer and all other kinds of chronic diseases that kill people! Various recent university studies in several different countries have shown that. Indeed in the UK diesel is more expensive than regular gasoline, premium is more expensive than diesel. But in ALL (except two) other EU countries diesel is cheaper then gasoline: Italy, Netherlands, Belgium, France, Germany, Portugal, Austria, Denmark, Finland, Norway, Czech Republic, Poland, etc. Only in Sweden and Portugal it?s about the same price, but premium gas is more expensive. Look it up. Yes, I have been to Europe, born and raised there and currently spend 40% of my time there. Yes, Europe is old, as a student I lived in a building from 1301! But old does not mean dirty. I?m talking about the soot that sticks on the buildings, that has nothing to do with the age of the buildings. Just compare France (very high percentage of diesel vehicles) to Germany (lower percentage of diesel vehicles). As a frequent visitor to both countries I can tell you the difference is very apparent. Until recently I worked as a design engineer for VAG in Germany, I had many different company loaner cars, mainly Audis. So I know the TDIs and TSIs very well. Your statement about the diesel particle filter is just plain false. Go stand behind a brand new VAG TDI when it takes off fast at a stoplight, you?ll see and smell the soot. Of course there has been a huge reduction of soot and other harmful fine particles with the particle filter, but there?s still more of that stuff coming out of a diesel tailpipe than a gasoline tailpipe. There has been only one statement like you made and that was for the Porsche 911 Turbo. Porsche claimed that the engine and catalytic converters were so advanced that while driving in one of the dirtiest cities in the world, Mexico-City, the air would come out the tailpipe cleaner then it went in the engine. Of course the 911 Turbo is a gasoline engine? I love the technology and power deliverance of the TDI, it?s a great engine. And it has a lot of advantages over some (older) gasoline engines (better MPG and torque), mainly because of the use of a turbo, remember diesels only became popular for the average public since the turbo diesel was introduced for passenger cars. But now with the turbo gasoline engines going mainstream like the TSI (VAG), EcoBoost (Ford), etc. (Saab has been doing this for 30 years, GM copied that technology from them) the advantages of diesel engines are getting smaller. Don?t get me wrong, I don?t want to bash diesel cars and say that they are bad cars, not at all, they are great (I just had a 335d coupe as a loaner for 2 months, awesome car) I?m just saying that from an economic, environmental and oil-dependency point of view a modern gasoline engine is the better choice, especially for the US. Also you should realize that demand is something that is 90% of the time created by someone, often a business. Why Audi (and BMW) instigates this demand in the US is because they have a significant lead on their US and Asian competitors in the luxury car diesel segment. I suggest next time YOU do some research first before you accuse someone of making rash statements ;-)
November 3, 2010 9:49 pm
 NewGit NewGit
AlpinaRacerX - If you were to switch to 100% biofuel alternatives i.e. no partial cocktails like E85 etc, do you happen to know which engine choice would a) produce fewer emissions b) be easier to implement regardless of efficiency c) lose the most engine performance due to fuel change and d) return greater mileage? Asking out of curiosity.
November 4, 2010 2:29 am
 6SPEEDV8 6SPEEDV8
Don't diesel emissions contain a lot more harmful toxins and particles than normal gasoline engines? For health's sake why don't we keep the US a predominantly gasoline nation.
November 3, 2010 10:07 pm
 Sacto8780 Sacto8780
By the way, diesel engines MUST clean up their act to meet the really stringent Euro6 standard coming into force in 2014. Since European automakers want to get their engines to meet the latest standard before it becomes mandatory, I expect by 2012 most turbodiesel engines from Audi/VW, BMW, and Mercedes-Benz meet Euro6 compliance. Since Euro6 closely matches the EPA Tier 2 Bin 5 emissions standard, that could mean we could see a whole slew of German automobiles with turbodiesel engines here in the USA by 2012.
November 5, 2010 6:31 am
 HEMI426 HEMI426
2015? Why not now?
November 8, 2010 1:13 pm