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Aston Martin CEO says Lagonda a go for production

 Aston Martin CEO says Lagonda a go for production
Aston Martin Lagonda Concept

Lagonda will be an all-wheel drive SUV that will be built with a partner

Aston Martin CEO Ulrich Bez has said at an event in Amsterdam that the Lagonda concept which debuted at the 2009 Geneva auto show is going to production.

Bez said that the Lagonda would be an all-wheel drive SUV and that its revival plans were "almost complete." According to Bez, the model would hold particular appeal in emerging markets such as China, Russia and the Middle East where luxury SUVs are held in esteem.

The Aston Martin Lagonda concept debuted at the Geneva show last year to a very poor reception. The Lagonda was considered ugly by both critics and the public, so much so that Aston Martin Chairman David Richards put a stop to the project right away.

Now, it seems that the Lagonda is a go again but, although Bez didn't specify, one can safely assume it will undergo a complete redesign that will take its look miles away from the concept vehicle's styling.

Bez also said the vehicle would likely have to be built with a partner. Since the Lagonda concept was based on the Mercedes-Benz GL-Class, perhaps Aston Martin will be joint-developing the new Lagonda with Daimler.

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Comments (23)

GTurbo
The Nissan Almera hatchback died and the Qashqai resurrected. The Lagonda sedan died and the SUV about to resurrect? Misguided best describes the Toyota iQ association with Aston Martin with their so-called Cygnet micro car. However, this Concept is rather striking and its success will depend very much on Concept design retention, dynamic prowess and reliability. Bold move by Dr Bez, the man who has breathed new life into Aston Martin in practically a decade! Perhaps the Rapide should have been the Lagonda route? Time, prestige rating and sales figures will tell.
Oct 30, 2010 11:21 am
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tbrodie
I guess I'd prefer a really sexy sedan and possibly a wagon stablemate. They could still make it AWD, even allow it to electronically rise on its suspension. This is a sharp turn away from AM's impeccable elegance. It's hard to think this came from the same people to made the DB7. Actually, the team may have been so revolted by the idea that they made it hideous on purpose.
Oct 30, 2010 3:49 am
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SZQ
it looks just like a range rover evoque
Oct 30, 2010 1:02 am
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xsive
totally agree with you
Oct 30, 2010 7:34 am
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otakki
Yes, emerging market`s esteem luxury SUV...sounds like a market that will need the whale penis leather seating surface.
Oct 29, 2010 11:06 pm
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dbehmoaras
This just doesn't even look like an Aston Martin. I think the best fate for Aston Martin is for them to be acquired by BMW so they can keep the NA V12 alive while BMW makes 2.0L eco-boxes for the low range without dealing with the car killing emissions regulations.
Oct 29, 2010 7:58 pm
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CDspeed
Couldn't they have built a sports sedan? Now excuse me, when I look at the pictures I puked so I going to clean up now : )
Oct 29, 2010 7:02 pm
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dbehmoaras
What is the Rapide?
Oct 29, 2010 7:55 pm
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CDspeed
A four door coupe. I was think of an entry level M5 fighter.
Oct 29, 2010 10:58 pm
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dbehmoaras
Though they may seem different, there is a very fine line between a 4-door coupe and sports-sedan like the M5. For a low volume company like Aston Martin, the line is way to fine for them to build one. And besides, are car like that isn't really Aston. Well neither is this, so I suppose the sports sedan option would probably be the better option.
Oct 31, 2010 8:26 pm
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charlemagne
to be or not...to be a footballer... is it a SUV?...is it made by Aston Martin...then yes, it's a must have (it doesn't matter it'll cost a ridiculous amount o' money, it looks like cr*p, it's better when you buy 2 of them - the second one is for dear Posh)
Oct 29, 2010 2:36 pm
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schizo
What's with the quilted fabric on the seats and the cushion?? Inspired by the white covers in Japanese cabs???
Oct 29, 2010 2:14 pm
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tomuss94
Oh dear god
Oct 29, 2010 2:07 pm
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Siawa
I actually like it.
Oct 29, 2010 1:41 pm
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Mister Stig
Lagonda goes much further back than the 80's in fact, IIRC Lagonda predates Aston... Under Aston though, Lagonda was aways the 4 door models. there was a little known Lagonda version of the DBS V8 which ended production, shortly before the 'wedge' was announced.... The wedge though, is the most remembered Lagonda of all (for the wrong reasons!). Hence many people mistakenly thinking it was the only Lagonda! May I suggest people do a little research before posting?
Oct 29, 2010 1:07 pm
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Sultan-KSA
I meant that they should start from where the last Lagonda production stop,,a luxury 4 door sedan with same DNA, May I Suggest People stop being a Smart Ass by riding on other backs ??????
Oct 29, 2010 2:18 pm
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PONTIAC G8 GXP
Please, not with this design!!!
Oct 29, 2010 12:51 pm
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xtravaganzagold
@narco : nope , they should try to please the rich with elegant design and carefully selected lineup (should i remind you the cygnet issue too?),and stay there. Maybe they will sell hundrets of these in china , but this car will become a joke after the SUV fashion pass away
Oct 29, 2010 12:37 pm
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dbehmoaras
For the last time, the Cygnet was not Aston Martin's choice. They were forced to make it because of eco-restrictions and all that bullcrap.
Oct 29, 2010 7:55 pm
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ente
Please no!
Oct 29, 2010 12:30 pm
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Sultan-KSA
How they say Go for that stupid design !!!!! the Lagonda is originally a sedan that was made in the 80's to the early 90's,,way they dont fallow the steps of that car,,at that days the lagonda looks like a space ship from space,it was a very hi-tech in exterior and interior.
Oct 29, 2010 12:15 pm
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Bristol411S3
Lagonda stretches back to the 1905, although hit its stride in the 30s, but you are right, they have always been sporting sedans. I guess they want to leap on the SUV bandwagon but can't quite bring themselves to sully the Aston badge on it (although, bizarrely, are happy for it to adorn a Toyota iQ!).
Oct 29, 2010 2:00 pm
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xtravaganzagold
Now , that's an ugly car ! European carmakers try to please the rich tasteless narcissists of the time by creating cars that "could do anything" and practically be pointless . What a crap ! It reminds me something like this.. http://img80.imageshack.us/img80/894/neorionchicago1974.jpg (a confused 4x4 "classy" car..)
Oct 29, 2010 12:14 pm
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