No Peugeot 309? A name not number for 308 successor

2012 Peugeot 309 leaked design
2012 Peugeot 309 leaked design

Peugeot already made a 309 model between 1985 and 1993 and is considering using another name for 308 successor

[Editor's note: the photo here is a leaked image published in a French car magazine of a 308-successor mockup.]

Is Peugeot considering dropping its usual numbered nameplate for the 308 successor? That's what German car magazine Auto Bild is reporting.

According to Auto Bild sources, Peugeot does not want to name the 308 successor the 309 since it already once used the moniker on a model as recently as 1993. The Peugeot 309 was a small sedan the French automaker made between 1985 and 1993 for the European market.

Auto Bild sources say that Peugeot is considering dropping numbered nameplates in general, always with a zero or double-zero in the middle, such as in the recent 3008 and new 508 model, and going back to names as do other volume brands like Fiat, Ford, Opel, Renault and Volkswagen.

But sister brand Citroen also uses numbered system with a 'C' in front or 'DS' for the DS-line. And numbered naming is the norm for German premium brands Audi and BMW. Mercedes-Benz uses letters, for e.g. the C-Class and S-Class, but still followed by numbers denoting engine variants.

The follow-up model to the 308 is not expected until 2013.

Source: Auto Bild

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Comments (9)

DaveAmies DaveAmies
Well why not a simple P numbering system? it would link wit the sister brand but distinguish as different, the 308 replacemnet would be a P3. Another alternative is using a Pug prefix, so Pug3, Pug5, Pug1, etc I'm sure most peugeut owners would be comfortable with that, their cars are already refered to as Pugs anyway. my 2c worth :-)
Nov 20th, 2012 3:33pm
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Mister Stig Mister Stig
''Why don't simply call it 310?'' Because. then they start treading on Porsche's toes... don't forget the 911, was going to be the 901, until it was realised that Peugeot had the use of all *0* numbers....
Oct 25th, 2010 1:12pm
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Gryphon Gryphon
Why don't simply call it 310? We will still know it is a Peugeot, and keep cronologicaly correct... I know the 0 in the middle of the "name-number" is historic in the brand, but, come on, they don't though they should reach this point when started it? They also have the 3008, so I believe 310 should be a easy and logical choise
Oct 25th, 2010 3:32am
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I they have some cash left they should make that convertible on the lefft of the photo.
Oct 25th, 2010 12:14am
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xtravaganzagold xtravaganzagold
the 309 was the successor of simca/talbot/chrysler horizon
Oct 22nd, 2010 7:43pm
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Mister Stig Mister Stig
''The Talbot Arizona wasn't planned by Peugeot, so it was a bit confusing, that Peugeot adopted the car in their range of models'' Rubbish!! the 309 was based on the 205. the doors were exactly the same as the 205, the front and rear suspension was the same (bar settings) the seats IIRC used the same frames, but with different covers.
Oct 22nd, 2010 7:10pm
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joelynn joelynn
they should have a naming competition- my suggestion is 'étoile'
Oct 23rd, 2010 12:02am
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GTurbo GTurbo
It's gotta end sometime anyway, but name choice must not be as idiotic as Kia's C'eed, Nissan's Cube or, shock horror, Mitsubishi's Charisma!
Oct 22nd, 2010 6:55pm
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xLumino xLumino
The Talbot Arizona wasn't planned by Peugeot, so it was a bit confusing, that Peugeot adopted the car in their range of models and give it a number that wasn't cronological to the bigger 305. But It was clear, that Peugeot will come to an end with these kind of numbers. It's something completely new, that the brand will use a name for the volumecars. Hope for good choises.
Oct 22nd, 2010 6:37pm
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