Porsche temporarily halts product expansion

Matthias M?ller, the new Chief Executive Officer of Dr. Ing. h.c. F. Porsche AG, Stuttgart 01.10.2010

Entry-level models in jeopardy?

Porsche's CEO, Matthias Mueller, has put a temporary hold on the several new models like the Cajun and 356 Speedster.

Speaking with Autocar, Mueller said the company needs to "...clarify how we are to spread out our product program - below, above, left and right and so on." He added, "There are a lot of questions still to be answered and we want to create a business case" for production.

As part of the process, the company will conduct a review to determine what models are viable and appropriate. Furthermore, Mueller contends exclusivity outweighs the highly-touted goal of doubling production to 150,000 vehicles annually.

Thankfully, the review will not affect the 2012 Boxster and 911.

Source: Autocar

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contact_edward

"exclusivity outweighs... doubling production" This statement makes me happy. Porsche shouldn't take for granted the amount of prestige that their badge commands. They're different than other car companies, and their actions should reflect that. Quality not quantity.

October 12, 2010 7:10 am

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yiotis82

Porsche needs to conduct a review for her cars viability? hmm... start of an ending more likely

October 12, 2010 9:00 am

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jerry05cod4

Finally someone seems to be making sense at porsche! Exclusivity and porsche USE TO be synonymous, hopefully they can be again!

October 12, 2010 9:10 am

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dbehmoaras

It looks like someone over at Porsche reads the WCF threads. The only niches Porsche should be adding are ones above the 911 (it may sound like blasphemy to many of you, but I would love to see Porsche build a big GT with the engine at the front).

October 12, 2010 10:51 am

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kimbo

new verson of the 356, which I see as a very light, small sportscar would be great. I mean it would be ok with the principle that Ferdinand Porsche had in mind when he was creating 356 number 1. Not super powerful, but fast and with good handling thanks to it's light contruction. Panamera was a good move, and Cayenne wasn't - SUVs should be left to Audi and VW - I see it in this way. Also luxurious GT car would be nice, like Panamera coupe, or Panamera based 928.

October 12, 2010 11:39 am

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DdW

A logical move from Porsche, it is good for the company to review its business strategy - especially the product line-up - and a storied badge to boot. *Update*: I suggest Porsche to check out my 911 Carrera GTS SE Concept located in my gallery, as part of their future product plans (if they do surf WCF).

October 12, 2010 8:17 pm

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Iconic

Oh thank god. i do not want to see a cajun with a Porsche badge.

October 12, 2010 8:20 pm

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i personally would like to see a 356, not necessarily cheaper than a boxster but it should even be more no frills, back to the basics. no more 911 iterations please. cut back to 5 core 911 models (entry, GTS, Turbo, GT3, GT2). you need a hardcore Cayman model. i don't care what you do with the Cayenne; it pays for stuff around porsche but they uglify the streets. a GT (panamera coupe) is okay but i see 928 on the street now like garbage no one wants; so think carefully where this is going in 20 years.

October 12, 2010 11:21 pm

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panamera789

where is the 928 no one wants? i ll fly there in a second..

October 14, 2010 4:18 am

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GTurbo

Gluttony has nearly wrecked Porsche's global ambitions with ridiculous 'new models' a euphemism for 'model remixes'. Hope they can finally learn from Ferrari on how to keep a brand's mystique.

October 14, 2010 11:31 am

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