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Lotus Elan unveiled - 911 in its sights

Top speed of 193 mph

Remember the Lotus Elan from the early 90's? Forget it! The company has unveiled a reincarnated rear-wheel drive model.

While it looks like an angry Honda CR-Z, the new performance coupe aims to become a legitimate rival to the Porsche 911.  This is no easy task, but Lotus feels confident in their newest model.

Power is provided by a mid-mounted 4.0-liter V6 engine with 450 PS (331 kW / 444 hp) and 465 Nm (343 lb-ft) of toque. It is backed up by a seven-speed DCT transmission, which enables the 1,295 kg (2,855 lb) car to accelerate from 0-100 km/h in 3.5 seconds and hit a top speed of 310 km/h (193 mph). If that fails to attract your attention, perhaps you'll be interested in the hybrid variant which will have CO2 emissions as low as 199 g/km.

On sale in the fall of 2013, the Elan will carry a base price of approximately £75,000.

Source: Lotus

The End of Compromise

As the old saying goes, you can't have your cake and eat it. In the past we were educated to believe we can't have it all. But that was the past. Today's driver demands more and the 2013 Elan delivers.

The 2013 Elan is the beating heart of the new Lotus line-up. It's a high performance sports car, that much is clear, it's a Lotus after all, but thanks to some clever innovations the 2013 Elan also has everyday usability too.

With a 2+2 variant, the 2013 Elan should be the only car you need.

Set for release during the second half of 2013, the 2013 Elan features a 4.0 liter V6 pressure charged engine capable of delivering up to 450 PS and taking into consideration its relative light weight of 1,295kg, the 2013 Elan's performance edges on supercar.

From a styling perspective, the 2013 Elan is built like an athlete with a muscular physique and perfect poise. It's a thoroughbred, rigid with tension, ambitious and addictive, nothing but best in class will suffice for this car.

It's not enough to simply provide performance and exceptional looks, innovation is also integral to the 2013 Elan's appeal. In keeping with the rest of the new Lotus range, the 2013 Elan features optional hybrid technology with KERS.

Dany Bahar, Chief Executive Officer of Group Lotus, said: "If there was ever a car to make you drive the long way home, it's the 2013 Elan. Perfect for both road and track, the 2013 Elan not only ticks all the boxes, it creates new ones too."

"The 2013 Elan will convert people to Lotus, I would challenge people not to become addicted to driving it. It will also go a long way towards dispelling the old misconceptions about this class, that in order to have high performance you must sacrifice usability - those days are gone."

"Once you drive an 2013 Elan you won't look back, it will give you things you didn't even realise you were missing - that's the essence of Lotus and the 2013 Elan perfectly captures that spirit."

One car, zero compromise.

2013 Lotus Elan Specifications

  • Layout 2 seater (optional 2+2), mid-engined, rear wheel drive
  • Engine Petrol, hybrid optional
  • Hybrid technology Optional KERS
  • Cylinder V6
  • Capacity 4.0 litre
  • Power/Torque 450 PS / 465 Nm
  • Rev limit 7,800 rpm
  • 0-100 km/h 3.5 seconds
  • Top speed 310 km/h
  • CO2 approx (CO2/km) 199 g/km**
  • Weight 1,295 kg
  • Seats 2
  • Transmission 7 Speed DCT
  • Drive RWD
  • Start of production Summer 2013
  • Enters the market Autumn 2013
  • Price indication Circa £75,000

*Please refer to the ‘Further Information' section in the Media Kit for information relating to this specification
**Using optional hybrid

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Comments (30)

 DdW DdW
It looks like a worthy (and good-looking) competitor for the 911. Will the new Elan ride be of match to the Stuttgart powerhouse? Time will tell!
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October 3, 2010 5:57 am
 zamzungas zamzungas
Damn, lotus storms all of the sports car markets :) i liek this ''asault'' :)
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October 1, 2010 4:17 pm
 alessandro alessandro
Nobody beats Porsche without Porsche's quality and it will be a problem, not hp, weight or torque.
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October 1, 2010 12:31 pm
 stickshifter stickshifter
finally a proper engined lotus. we were getting tired of tiny 4 cyl soapboxes
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October 1, 2010 10:11 am
 Zonda Addict Zonda Addict
10,000 pounds more than the 911, but 10,000 times better looking!!
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October 1, 2010 10:00 am
 Targa_Florio Targa_Florio
This reminds me the Aston Martin product range: 3 nice looking cars looking more or less the same (although not as beautiful as Aston Martins)
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October 1, 2010 8:58 am
 Shyne Shyne
looks great..reminds me a bit of the mclaren.. but seems to be a true esprit successor..
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October 1, 2010 7:42 am
 M! M!
i love donato coco's work for Lotus so far. please keep the Elan light and no need for that 2+2.
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October 1, 2010 5:16 am
 Aesthetics Aesthetics
omg, wordcarfans don't even know about the ORIGINAL ELAN which was REAAR WHEEL DRIVE! lets me give you a hint, mazda miata
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September 30, 2010 10:40 pm
 Prancing Horse Prancing Horse
Lotus new design philosophy looks great and seem to have been working hard with these new concepts.But the main point that will gurantee success of failure is the price point of each vehicle.Price this elan at $80,000 base and 450hp and you have a instant 911 killer.
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September 30, 2010 10:28 pm
 6SPEEDV8 6SPEEDV8
While most manufacturers seem to be struggling with downsizing their engines, Lotus is heading the opposite direction and for that they have moved up in my books, not to mention these beautiful designs that they are coming out with.
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September 30, 2010 10:28 pm
 Edison Edison
I wonder what engine (from Toyota or bespoke) they are using. From the specs (4.0L, 450PS V6), it doesn't seem like a Toyota engine, unless they bored it out and put on different heads or are going forced induction.
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September 30, 2010 7:35 pm
 3ccl6 3ccl6
What an insult calling it an angry CR-Z. Lotus have some beautiful looking cars (Great on track as well) and lately Honda has done ZIP!!! I only want the S2K and that's over 10 yrs old!
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September 30, 2010 7:34 pm
 justanotherfan justanotherfan
I really like the looks but it is almost exactly the same to the elise and the esprit, if I saw one on the street it would be pretty hard to distinguish them on first sight
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September 30, 2010 7:10 pm
 apwozniak apwozniak
I like the new family look I just hope they price them where people can afford them or this is all for bust.
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September 30, 2010 6:22 pm
 die.bahnfahrer die.bahnfahrer
don´t think that lotus can handle 4 new cars in a row. especially when they look like each other
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September 30, 2010 6:09 pm
 Renegade Renegade
I hope Porsche is ready to meet it's maker.
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September 30, 2010 5:56 pm
 mhectorgato mhectorgato
How is this a 911 rival? Perhaps a 911 GT2/3. The Porsche is a luxury sports car, this looks like a track car on the inside.
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September 30, 2010 5:39 pm
 Rotaermel Rotaermel
Looks like a mixup of the new McLaren, a Lamborghini Gallardo and a Nissan. Like the other two models.
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September 30, 2010 5:28 pm
 p2c p2c
Sorry but i'm lost. CAN lotus achieve this? I have my doubts Hope they bill survive this
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September 30, 2010 5:23 pm
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