Mazda3 tries on new KODO design paradigm [video]

The Shinari Concept, Mazda's first conceptualization of a four-door, four-seater sports coupe, using their new KODO design language is a sign of things to come. 

With a very positive reaction for the Shinari Concept by fans, media and industry, Mazda wastes no time with a follow up video showing the KODO design paradigm applied to the Mazda2 or Mazda3.  Mazda created this video, not with computers but by projecting images and colours onto a clay model.  The results are interesting to say the least. 

In the end, we can't help but come away impressed with what we're seeing. The KODO design philosphy has the potential to bring Mazda upmarket into the premium sector, but design alone doesn't sell cars.  Mazda still has huge challenges particularly in the area of interior materials, construction and build quality - prerequisites for entering the premium market.

Source: Mazda

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Comments (4)

holmstar holmstar
There is no way that the video was done by "projecting images and colours onto a clay model". Definitely computer graphics.
Sep 15th, 2010 1:13am
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dasoviet dasoviet
^^ agree
Sep 10th, 2010 11:45am
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Who said Mazda are entering the "Premium" market...No One!...as far as "Brian Potter" is concerned where precisely by model are the HUGE Quality and Construction Challenges Mazda faces?, IMO Reliability and Quality can go hand in hand, however Quality does not necessarily mean the product is Reliable, a recent 8 year study in Europe has Daihatsu at #1, Honda 2, Toyota 3, Mazda 4, Lexus 5, (Top 5 VERY CLOSE)Suzuki 6, Subaru 7, M Benz 11, BMW 13, Porsche 18, VW 20. Audi, Rolls Royce, Aston Martin did not make the Top 20 as the most Reliable manufacturers. Everything comes down to Price, and to suggest Mazda has a "Huge" issue is somewhat of an insult. The issue is whether "the market" could handle yet another so called premium brand and at what price. There are many who have tried and all have failed apart from one...and that is at #5...So where is the Premium Value I ask??...In the end all of these co called German Premium cars are seen "average" in their own local domestic markets...Funny how Mazda last year came out on top in their local GERMAN JD Power Customer Satisfaction and Reliability survey...yes in the land of MB, Audi and BMW...those "premium cars".
Sep 10th, 2010 8:22am
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Kid_Voltron Kid_Voltron
ding! ding! ding! ding! ding! ... I totally agree with you there!
Sep 10th, 2010 11:16am
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