Mazda Shinari Concept revealed

Mazda Shinari Concept, 1280, 30.08.2010
Mazda Shinari Concept, 1280, 30.08.2010

Mazda has take the media by surprised with the unveiling of a new four-door coupe concept at a private press event held in Milan today. 

Named Shinari, the concept reveals the new front end design as well as the overall design language for all future Mazda vehicles.

In similar fashion to the previous Nagare styling theme, Mazda has coined the term "Kodo" for the new styling paradigm.  In Japanese it means soul of motion.

When asked when the new design language would start to appear on new models, Ikuo Maeda, general manager of Mazda Motor Corp.'s design division, vaguely stated, "this design will lead to the next generation of Mazda design and will lead to other elements."

The Kodo design language was created in a joint effort between Mazda's design studios in Japan, U.S. and Germany.

The Shinari as a four-door coupe is a clear signal that Mazda is targeting the premium segment where similar vehicles such as the Aston Martin Rapide, Porsche Panamera and upcoming Fisker Karma already reside.  In order to do so Mazda officials ackowledged that interior quality levels must improve.

"We want to play in the same group as BMW and Audi," said Derek Jenkins, director of design for Mazda North America. "On fit and finish we want the same level of quality."

The Mazda Shinari will make its public debut at the 2010 Paris Motor Show in September.

Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (37)

Kramer_93 Kramer_93
I dont know about you guys, but it sure does look like a maserati quattroporte
Sep 2nd, 2010 11:12pm
0 0
A dream car to me.
Sep 1st, 2010 11:33pm
0 0
Alfafox5 Alfafox5
I like it, however it seems like Mazda went over to the Model S from Tesla for inspiration and then visited Infiniti as well. It's attractive, but I guess since everyone started doing the Mazda 'Nagare' design thing they had to figure out how to get some edge back, and failed rather than having lead with a ground breaking design. My guess, after production demands were addressed this more toned down style was easier to actually build than the more wild shapes in the past, leading to a somewhat derivative result. (@.@)
Sep 1st, 2010 11:08am
0 0
jerry05cod4 jerry05cod4
im not exactly sure how they plan to position themselves in the premium car segment, knowing that their market is another one. Just like the LF-A, you're still in a Lexus, with mazda it will be the same, ppl will say, you're still in a Mazda!!
Aug 31st, 2010 9:32pm
0 0
anonymous anonymous
mazda's design language has changed over the years. look at the old mazda 323 and the way they came so far. very very marketable. even they doesn't provide excellent engines, less the rotary of course.
Aug 31st, 2010 7:31pm
0 0
imonev imonev
It's remind me for Fisker Karma little bit, especially in the side-window area. I agree 5150GTO. I thought that even before seeing your comm.
Aug 31st, 2010 5:38pm
0 0
shoemaker shoemaker
BMW and Audi? It's joke??? Unsuccessful joke! Mazda has become famous for ability to do fine concepts and then to embody them in absolutely ugly cars. Except RX-8.
Aug 31st, 2010 4:32pm
0 0
Mr80s Mr80s
Mazda tte? Shiranai, haha
Aug 31st, 2010 2:39pm
0 0
Mekeado - agree with u, this car has fisker elements :)
Aug 31st, 2010 2:39pm
0 0
miki69 miki69
Looks great. I'm pleased Mazda opted for aggressive "mean" look, and discarded "smile" that looked way dull to me. Just hope some of these concepts will see the light...
Aug 31st, 2010 12:26pm
0 0
BadMrSnake BadMrSnake
It's just a 4door mazda Rx-8!
Aug 31st, 2010 10:41am
0 0
Mikeado Mikeado
Read that comment very carefully...
Aug 31st, 2010 6:27pm
0 0
bordeauxman1 bordeauxman1
The interior is Great !!!!!
Aug 31st, 2010 10:40am
0 0
bordeauxman1 bordeauxman1
Beautiful !!!!! If Masda do a car like that , she will put gold on her shield , and will re-found her honor .
Aug 31st, 2010 10:38am
0 0
clokwork clokwork
If only these concepts actually came to the dealer close to the original look. I can see it now... The lines won't be as smooth, there will be a good deal of wheel gap, and the fit & finish won't be anywhere near what they aspire. I do hope they live up to it though.
Aug 31st, 2010 6:51am
0 0
dmanero dmanero
Not this looks hot, but I agree with "uzzie" this reminds me of fisker
Aug 31st, 2010 5:17am
0 0
uzzie uzzie
the front reminds me of a fisker
Aug 31st, 2010 4:20am
0 0
Mikeado Mikeado
If a Fisker Karma and an Infiniti Essence Concept had a baby...
Aug 31st, 2010 4:06am
0 0
bordeauxman1 bordeauxman1
Aug 31st, 2010 10:39am
0 0
5150GTO 5150GTO
so is it a Mazda or a Fisker?
Aug 31st, 2010 3:38am
0 0
velsatis velsatis
....I see too much Jaguar in that front
Aug 31st, 2010 5:04pm
0 0
nederinaa nederinaa
Looks amazing, looks a lot better than the latest CLS or Panamera. This will eat the Passat CC for sure
Aug 31st, 2010 3:27am
0 0
DeRay DeRay
This is really impressive! However,Mazda has a way of introducing a new styling...and then it never carries over to any other models except the Mazda5(slightly). Also, I am a fan of Mazda but they are not the leader in any of the segments that they compete in so why bother trying to play in the same group as BMW. But, if Hyundai can make the big leap, why not Mazda.
Aug 31st, 2010 3:22am
0 0
rcw rcw
Build it, build it, and build it! And give it RWD (or rear wheel biased AWD) and a *great* inetrior.
Aug 31st, 2010 2:35am
0 0