First HPP Plymouth Superbirds begin to roll

HPP Plymouth Superbird, 600, 29.07.2010
HPP Plymouth Superbird, 600, 29.07.2010

Package costs $16,395

Following its debut in SEMA last year, HPP has released new details and photos (low res) about their Daytona Concept conversion package for the Dodge Challenger.

Designed to mimic the Plymouth Superbird, the $16,395 base package features a revised front fascia, pop-up headlights, an aluminum hood (with a T/A-style scoop), a massive rear wing, new taillights, and 20-inch wheels. Inside, the cabin receives a modified instrument cluster, a unique shifter, and HHP floor mats.

Options include a ventilated hood ($2391.50 - $2,835.00), ground effects ($2490.63 - $3584.38), painted interior trim ($450.00), and custom seats ($2700.00).

In terms of performance, the company offers three different superchargers ($7,149.95 - $7,388.95 for the 6.1-liter HEMI V8), three KW coilover suspensions ($2,025.00 - $3,595.00), and a Magnaflow exhaust ($1,460.00).

When every item on the menu is selected, the entire package adds up to $41,461 not including the price of the car, of course.

Source: Heide Performance Products

HPP's first full vehicle concept is the Dodge Daytona, which is based on the Dodge Challenger.

Early in 2009, during a meeting with Mopar Officials, there was discussion of the old glory and historically significant Chrysler Vehicles of the past. After a lot of discussion the question was asked - "Hey, can you take a Charger / Challenger and make a Superbird out of it, updated of course." Wild idea we all thought, but HPP was up to the challenge!

After a considerable amount of brain bending, measuring, and a few cuss words for effect, the HPP team found a possible way to make it work. Immediately design drawings were developed and after a bit of design give and take, the first sketches were made that looked decent enough to ponder. HPP took a look at the final sketches to be presented to Mopar and we proceeded with a basic plan and quotation to build one car for the 2009 SEMA show.

HPP's interpretation of the "new" Dodge Daytona was displayed at the 2009 SEMA show. This vehicle is the culmination of over 50 product changes, designed and produced by HPP and its partner companies. We will begin to offer some of these products in the Aftermarket in the first quarter of 2010, and we will be offering full vehicle conversions to individual customers, dealers, and corporations once we have completed our tooling and development testing.

Of note, here are the main features:


  • Supercharged 5.7 L V-8 (600 HP est.) Vortech Supercharger
  • K&W Coil Over Adjustable Suspension (Vehicle lowered 3.5")
  • Magnaflow Cat Back System 3" with custom side exit exhaust tips



  • Seat inserts and logos
  • Custom shifter and shift knob
  • Custom floor mats and trunk mat
  • Custom black face gauges, with chrome bezels and pointers
  • Color matching trim bezels (gauges, center stack, console)
  • HPP badging on doors
  • Daytona dash badge



  • Custom front Daytona / Superbird nose with active hidden headlights
  • Custom side rocker covers
  • New aluminum hood with custom hood power scoop
  • Custom hood fender vents
  • Custom rear Daytona / Superbird wing
  • Custom rear fascia with side exit exhaust
  • Repositioned side marker lights
  • New rear tail lights and center Daytona bezel
  • Custom graphics
  • Custom door detail

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Comments (35)

BrianStPierre BrianStPierre
To all you people putting down retro style, why dont you all go drive your crappy lookin cooky cutter toyotas, or nissians! Old school Americans cars were the best looking in the world, still are the best looking in the world, and will always be the best looking in the world un like your japanesse and european throw away cars. All I hear from you tough guy want a be's is alot bad mouthing about a car that outshines your throw away soda cans in every way. GOD BLESS AMERICA AND REAL MUSCLE CARS!
Nov 2nd, 2011 9:04am
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Nezz Nezz
"throw away European and Japanese cars" like say, the Ferrari 250GTO, 512BB, 288GTO, Alfa 105, Maserati 3000GT, Toyota 2000GT, Bugatti Type 35, perhaps a Nissan GT-R KPGC10... Oh wait, all of those are prohibitively expensive classics. Sorry, my mistake. (Also this is a pony car, not a muscle car, though it's made to look like a muscle car.) I respect most cars from the world around and while there was a "cookie cutter" period in the US for Japanese and European cars-- you should probably take on board that this period was when you saw one product at a time, the most successful. If you want to see true diversity you should look in a product's home market. The US didn't export such a wide variety anywhere but Canada, so before you go calling products "cookie cutter"-- well, all we got here in Australia in the seventies and eighties from the US was F-trucks. Was that all you made, F-trucks? No..? There we go.
Mar 6th, 2012 2:30am
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PontiacChick73 PontiacChick73
Do any of you Have or have ever driven a real superbird? My dad has one I will be getting.. I hope :) ... It is an amazing car and the you have not touched one, driven one or own one please do no t comment on them.. It is a american classic and will always be.. I agree this one is a little short and the rims are garbage but overall I think they did a great job.. Can any of you do better or just complain about car companies and engineering of customs like this one..
Oct 10th, 2010 4:16am
2 0
ken897 ken897
cars came real from the cars(animation film)............
Jul 31st, 2010 2:17pm
0 0
I'll have the blue one. Don't like the interiors, but it's a really nice car. Why the new Dodge don't build something like this in the future? It takes a guy with nostalgia & passion for american car legends to came up with this. My respects to whom ever came up with the idea. Now, if we could find some that can REALLY DO SOMETHING with the interior! I don't know, maybe calling your new HOT Italian girlfriend can help... or let's call your dominant ex-german girlfriend for some advice. I heard she is getting prettier now...(wink, wink) After the split off, you turn out to be a huge mess Dodge. You even stop wearing your RAMS... (Read it again, it's another bad joke...)
Jul 31st, 2010 7:19am
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Xanavi23 Xanavi23
No lol, Dodge(im a fan) needs help from their new Italian girlfriend to turn the Caliber from a piece of crap into a great Compact like the Punto. Basically take the Punto, or the chassis and engine, and re-skin it into a Caliber. Fiat can definitely help with Chryslers interiors but Chrys also desperately needs a good compact like a Punto.
Jul 31st, 2010 4:17pm
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joelynn joelynn
they look great- retro and sporty
Jul 31st, 2010 2:15am
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72europatc 72europatc
ummm......um.... you have to give it to them for having an idea. the history behind it is interesting. That's about it.
Jul 30th, 2010 11:17pm
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norther norther
those modern, big wheels dont fit the cars at all. they should put some originals or at least some replicas of the originals
Jul 30th, 2010 5:07am
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BrianStPierre BrianStPierre
I agree friend, great looking car but the bigger rims are way out of touch with the rest of the car. I own a 2006 chrysler 300c heritage edition. Its supposed to pay honer to the 1957 chrysler 300. Well the 18 inch chrome rims are nice but out of scale. I put on some nice 16 inch color keyed to body steel rimes and some restored 1958 chrysler hubcaps with wide whites. for a moder rendition of the mid 50's chrysler it really looks sharpe with the old school hubcaps and tires.
Nov 2nd, 2011 9:08am
1 0
xLumino xLumino
coooool. like the original
Jul 30th, 2010 1:22am
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Flyologist Flyologist
@DolceRides I can call it whatever I want it's my opinion you don't have to agree with it but you WILL respect it and yes it is a stupid car heavy, huge, slow (compared to the competition) and butt ugly lol P.s "Turns your head everytime" dude which part of the world do you live in
Jul 30th, 2010 1:00am
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DolceRides DolceRides
Los angeles ca. i respect your opinion, as everyone has their own which is a great thing or else we would all have the same car with the same color. but im sure if you give it a chance and you drive it you will like it. the weight makes it feel like your actually driving something solid and in now way does the srt model ever feel out of shape. and yes it is slower compared to the chevy and the ford but thats not what dodge was aiming for. they wanted a niche car. if they wanted speed they couldve easily put a srt10 viper motor in it. and in my opinion challenger is one of the nicest looking cars.
Jul 30th, 2010 1:42pm
1 0
Xanavi23 Xanavi23
Its heavy because it uses Mercedes underpinnings, The Challengers chassis being a re-engineered version of the Chargers. So yea, in terms of dimensions and curb weight, its heavy but this comes with dubious advantages like a rock solid shell and a firmly planted car, not to mention one that can take a hit. The rest of the cars performance credentials speak for themselves. Not everyone is interested in compacts
Jul 31st, 2010 4:15pm
1 0
Francois Francois
Actually it's quite nice idea. The question is: Does this body of Superbird influences the ride of original Challenger in a good way or is it spoils all to glorify looks.
Jul 29th, 2010 11:43pm
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RobERob RobERob
Does it come with a butterfly collar and some platform shoes? Do I have to grow a beard and some chest hairs to hide a gold chain necklace if I want one? Even if it's purpose is to pay tribute to the car of the 70's, I really don't think we need to be completely reminded of the backwards thinking that goes with it. It's been roughly 30 plus years since then and this is what they went back to? Wow. Get with the program already; it's 2010! This is what you call a misuse, or rather, over use, of the continuing with retro theme from automakers who don't get it.
Jul 29th, 2010 11:34pm
0 1
Xanavi23 Xanavi23
Naww budd, just ause you own this car you don't have to dress like a douche bag...unless YOU want to. They made this product because people want it, not every shares your negligence of the past.
Jul 31st, 2010 4:12pm
1 0
BrianStPierre BrianStPierre
Friend sounds lke your out of touch, On the roads of new england the retro chrysler 300's chargers and challengers are all over and real popular. The 50's 60's and 70's had some awsome kings of the road and Ya know what Revisting thoughs killer styles with some modern updates is an awsome idea. I know alot of people who are waiting to see if they make some nice late 50s retro cars. so why dont you go jump n what ever soda can disposable car you drive and fly off a cliff! or better hop in your prius and go pretend you matter as soem free huging freedom killing liberal.
Nov 2nd, 2011 9:12am
1 0
Mikeado Mikeado
They look too small compared to the '70 one. Still, it has a pointlessly huge spoiler on it. This is a good thing.
Jul 29th, 2010 10:08pm
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Xanavi23 Xanavi23
That spoiler while really gaudy, did serve a very aerodynamic and effective purpose in Stock car races when it ran.
Jul 31st, 2010 4:11pm
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Lateknight Lateknight
Surely these shoud be called Dodge Daytonas (as they are Dodges, not Plymouths). I suppose superbird sounds cooler than Daytona. Does it have the infamous 'meep-meep' horn like the original 1970 version?.
Jul 29th, 2010 9:51pm
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Mikeado Mikeado
The companies are related (the Challenger SRT8 was also used as the base for a similar project, only it was a Pontiac Trans-Am "remake"). The Plymouth Superbird was a follow-on from the Charger Daytona.
Jul 29th, 2010 10:06pm
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B_M_Gearhead B_M_Gearhead
Mikeado, are you sure the Trans-Am remake wasn't based on the 2010 Camaro. I have seen quite a few of these Pontiac clones made from the Camaro but I couldn't fathom one being made from a Challenger.
Jul 30th, 2010 4:17am
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Max_Speed Max_Speed
Hahahaha! What a joke!
Jul 29th, 2010 9:08pm
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Soorena Soorena
whatever it costs it's worth!
Jul 29th, 2010 9:05pm
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eddie eddie
I am so tired of retro! !
Jul 29th, 2010 8:55pm
0 1
sensei sensei
It seems like the past is the only place that Americans want to live.
Jul 30th, 2010 7:13pm
0 0
Xanavi23 Xanavi23
Sensei, like the europeans and Japanese don't do retro either. Why wouldn't American car industries look to the past? It was their greatest time and sales aside, also some of the greatest looking American cars were made then.
Jul 31st, 2010 4:10pm
1 0
sensei sensei
Ahhh, xanavi, always running in to defend the patheticness of American design or engineering. The Vette has never been retro and the Europeans, when they actually do retro, do so out of a sense of fun. Detroit does retro out of desperation.
Jul 31st, 2010 6:08pm
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Xanavi23 Xanavi23
Not really Sensei, im just not ignorant enough to; A) Know beauty is in the eye of the beholder and in 95% of all cars, aesthetics are subjective. B)Alot of folks like classic looking American cars, not all of them are Americans(including myself). As for your piece on Desperation, Detroit does retro because what people want as stated earlier. When the classic Mustang concept was first unvieled in circa 2003, customers s*** bricks over how good such a gorgeous classic yet updated car looked. The market for Muscle cars was revitalized on that alone. The Corvette was never Retro and yet, one of the greatest Corvettes ever built is the Art Morrison that uses a C6 chassis mated to a '60 Gen 1 body...so it may never have been retro, but thats not to say it wouldn't work. Nor did i say that Americans should or need to stick to just classicly styled cars.
Aug 2nd, 2010 6:09am
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sensei sensei
No xananvi, you're just ignorant enough to be a Pavlovian defender of Detroit patheticness instead of being sophisticated enough to discern greatness from crap. I've seen enough of your posts to know that if a car is from Detroit, you'll defend it no matter what.
Aug 9th, 2010 6:41pm
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Antichrist Antichrist
I lol'd, that looks so cheap and plasticky, don't even do it!
Jul 29th, 2010 8:39pm
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B_M_Gearhead B_M_Gearhead
It's The King! Strip Weathers! Even wearing his Dinoco Blue!
Jul 29th, 2010 8:18pm
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121GW 121GW
Yeah. And it's cooler than the base model. Actually, both of those retro colors are hot.
Jul 29th, 2010 9:23pm
0 0