2011 Hyundai Equus full specs announced for U.S.

Quality means something too, not just features. At the end of the day its just a Hyundai. Say Hyundai, then say Mercedes-Benz outloud. Which sounds better? Until that changes nothing is going to change in the luxury auto game...

This is a great deal. The Germans fear Hyundai the most. Cars are so expensive with terrible depreciation. It is nice to have a great deal and all the goodies.

mecedes s class bmw 7series.audi A8.das ist fantastisch!!!!!:-p hmmmmm 60k$ for a hyundai. the design is......probably u feel luxary when u drive it

If you option up an E-class or 5-series to the specs that this car will come standard with, they become a lot more expensive (close to 70k) plus you can't even get the cool back seats. And let's be honest here, none of us really need the performance potential of M5 or even just 3-series. I have a 06 range rover now and just sold my S2000, and I can't tell which handles better.

I remember the beginnings of Lexus in 1989 and 1990.. People made fun of it (as some of you guys are having fun NOW at this). But 15 years later, and Lexus is #1 best-selling luxury brand in the US. Each type of cars is able to be replaced with new players.

Of all the luxury marques, I think it is Lexus that has the most to worry about with Hyundai. Hyundai nicked last-generation Lexus design, and can probably waft in the same manner while selling for less.

This is huge step up for Hyundai, but I seriously doubt any luxury brand has the least bit to worry about. Not yet at least.

This car would look a million times better with a badge in the middle of the grill instead of that split. Hyundai needs a new logo too

How much does this thing weigh?

He who laughs last, laughs best is the theme with Orientals and Koreans. However, Hyundai definitely need a new corporate face to go with their upmarket strategy!

Y'all should just shut up and wait till Equus arrives stateside, take a test drive and then pass judgment. I just returned from a business trip to Korea and had the opportunity to ride it for 3 days as one (with a driver)was provided by my local business associate. This is a serious car that will make existing luxury brands shake in their boots.

they've just stuck a hyundai badge on a lexus LS, seriously, look at it, even the interior..

It's a nice car, with all these options and a price of $60k it's good though, but i still prefer the LS460 on it, it has better interior design

This car is going to suck sales away from Lexus the most. They would be in the exact same pricing league for prices vs the size, features, and extras of the car. I don't think that it will take much from the Germans, simply because no one will ever react the same way when you say "I drive an Equus" as they will to "I drive a Mercedes-Benz." Also I agree with that there is a difference of Hyundai/Lexus leather vs Mercedes/Audi leather. And my family has owned all four brands thank you every much, even with MB text which our E-class has is of much higher quality then the Lexus's hard simply gross to sit in leather (there is a reason its for sale, not to mention the cheap tacky plastic in all of them vs the soft touch plastics in the Germans). And on top of it I doubt brand loyalist will shift brands, no matter if there is to be a better deal people will always buy what they know.

i hope in 2 years illl never see a lincoln town car (or whatever its US rival is) on the roads or on TV...again.