VW Fox from the inside out - clever marketing

Volkswagen Fox marketing campaign, Fox from the inside, 1400, 23.07.2010

Volkswagen Brasil turns the upcoming Fox model inside out

By Alex Ricciuti
July 23, 2010 10:00 am
Filed Under: Artist Renderings, Corporate/Financial, Design, German, Industry, Volkswagen

A steering wheel on the hood? Funny.

Volkswagen Brasil has a new micro-site for the Fox model that provides a look at the car by turning it inside out.

A narrator also comments on the new Fox, in English, but he's speaking the words backwards.

One supposes that if you spend some time looking at the details closely you will get a better idea of what the upcoming new model will actually look like. If you want to bother, that is.

Source: jalopnik.com

Comments

need4speed
July 23, 2010 10:13 am
wow as melon scratchers go, that's a honey doodle

PONTIAC G8 GXP
July 23, 2010 10:32 am
http://www.youtube.com/watch?v=tPS1LUKR0iE

this is not a new idea

SkadV8
July 23, 2010 10:38 am
No man this is not a new idea even their slogan Das Auto is stolen

atlasmason
July 23, 2010 5:22 pm
i'm intrigued about this plagiarised "das auto" tagline. can you provide more details?

HyundaiSmoke
July 23, 2010 12:36 pm
Its Disgusting. If may be clever, but it makes me cringe everytime I look at it.

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