Mercedes squeezes past Audi for No. 2 global premium brand position in first half

 Mercedes squeezes past Audi for No. 2 global premium brand position in first half
2010 Mercedes E 63 AMG Estate

BMW is the brand to beat

The luxury sales race is tightening as Audi, BMW, and Mercedes are duking it out for top honors.

So far, it's been a bloody campaign. Audi and BMW have been in a constant war of words (with billboards, commercials and dealership shenanigans) but in terms of sales, the Bavarian is king. For the first half of the year, BMW managed to sell 585,755 vehicles while Audi moved 554,950 units.

Watching quietly in the background, Mercedes had an ace in the hole - the new E-Class. Strong demand caused June sales to surge to a record setting 113,300 units, which pushed their yearly sales total to 556,700. This means the tri-star brand outsold their four-ringed competitor by 1,750 units - a slim margin, but one they'll gladly take.

More interestingly, despite the economic downturn, all three brands posted increased year-to-year sales (over 2009): Audi climbed 19.1%, Mercedes soared 15.2%, and BMW gained 14.1%. Audi's stellar performance was prompted, in part, by strong demand in China which has overtaken Germany as the brand's most important market.

Source: Automotive News Europe

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 jale jale
when you look all results statistical they are almost the same , bmw, mercedes and audi...only things that matter is that they are doing fine, no matter who is nr.1 :))))
July 10, 2010 2:23 am
 Decypha Decypha
+1
July 10, 2010 9:17 am
 Batista Batista
@jale - I agree with you, they are almost the same.
July 10, 2010 2:59 am
 PawL PawL
Those are the best brands in the world. I love most of their products, but there are models from each that i don't like.
July 10, 2010 4:07 am
 Hellbound Hellbound
That's very true. I'd like an RS5 cabrio, but would pass on an A1/A3/A4. I had an A6 and it was an awful thing to drive, numb steering with hard suspension is not a good combo. But I wouldn't say no to an R8 :) MB have some great cars, but their A/B classes are not for me. BMW HAD some epic cars but now they're falling behind on the syling front. The next 6-Series will look awful and so will the next 3. BMW can't solely rely on their M-cars to carry the brand.
July 10, 2010 4:52 am
 Xenicide Xenicide
I would copy that comment you said about going against reviews and opinions not mattering, especially with the comment you just made about BMW. Do you know how many people on this forum bashed Bangle for his designs? Yet despite all this negative feedback, BMW has done great with those cars. If you ask me, the Internet is the very last place an automaker should look for feedback on their cars, as most of the people bashing the design and other aspects of the car can't afford one. Also, you're on crack if you think BMW is relying on their M cars to carry the brand.
July 10, 2010 6:41 am
 sub39h sub39h
+1. from each segment i have a favourite and whilst Audi and Merc make up most of them BMW do get a look in too. so it happens that BMW are my least favourite of the 3, but i can understand why people go for them.
July 11, 2010 4:05 am
 rendra_htbarat rendra_htbarat
i am waiting for the cls and sl class ..eventough i can't afford it .. i am in love with merc benz
July 10, 2010 7:36 am
 SeakIT99 SeakIT99
I think during the next year Merc will be No 1 in sales They got a new Chef Designer who already made beautiful cars like the E-Coupe or the new CLS and each car looks different...not like Audi and BMW
July 10, 2010 8:24 am
 BOOGIE_WOOGIE BOOGIE_WOOGIE
Hellbound said : Clearly inferior E-Class? Wow, you've just gone against every review I've read on the car. Well done, your opinion doesn't carry any weight. I hope for your sake BMW can actually make the new M5 look good and not have such an awkwardly high front end. This is a perfect example of someone who hasn't got a clue in the world as to what he's talking about. Despite all the bashing of BMW's and their designs, they are the company thats the most successful out of the top 3 worldwide. Fact is all 3 manufacturers are churning out excellent products and this competition means the consumer wins in the end.
July 10, 2010 8:27 am
 lfa lfa
merc is back! especially after a rough time during the 90's and early 2000's. just hope lexus can be up there in the sales department
July 10, 2010 9:41 am
 McNamara68 McNamara68
early 90s were the end of the golden age. they can't engineer cars like that again--this is a business after all and the japanese have flooded the market.
July 10, 2010 12:55 pm
 THEBENCHMARK THEBENCHMARK
....
July 12, 2010 5:45 pm
 Garais87 Garais87
i'm so tiered from this comments, 80% of them are so boring...... it's actualy doesn't matters how much who sale cars, whats matters is how many % increased over 2009 : Audi climbed 19.1%, Mercedes soared 15.2%, and BMW gained 14.1%. witch means that more and more people choce Audi instead of Merc or bMW ooo, and one more thing bmw did not sale that many cars, becouse thay probabley again add MINI and RR to thay numbers, ooo yes and thats actualy is cheating....
July 10, 2010 11:17 am
 McNamara68 McNamara68
"Audi climbed 19.1%, Mercedes soared 15.2%, and BMW gained 14.1%. witch means that more and more people choce Audi instead of Merc or bMW" LOGIC FAIL. Let's say Audi sold 1 car last year and sold 2 this year, that means their sales increased 100%. Let's say BMW or MB sold 6 cars last year and 8 this year, their sales went up 33%. Who sold more cars? Percentages don't equal totals, that's why Audi advertising themselves as the fastest growing luxury marque doesn't mean that they're selling more. When you're in 4th place for so long, it's easier to be the fastest growing brand lol. Oh, and I'd take boring comments over assinine ones.
July 10, 2010 12:53 pm
 Garais87 Garais87
@McNamara68 lisen duud, you have bad math or you just hate Audi, just think merc is front just 1,7 units and bMW is just 30 units and that 30 units is them MINI witch isn't bmw actualy, becouse they have Peugeot engine , so bad again
July 10, 2010 3:51 pm
 McNamara68 McNamara68
haha great, an ad hominem to compound your lack of understanding of percentages. go get an education "duud"!
July 11, 2010 12:19 am
 som3aa som3aa
I agress with velsatis , its all about the BADGE , ugly BMWs sell like hot cakes cz they have the BMW badge , some cars are as good as other more expensive cars with 2/3 the price , thats why i think that mercedes should be no.1 cz IMO it's badge should be the most expensive.
July 10, 2010 10:48 pm
 LoboSylva LoboSylva
i love this Estate! go MB!
July 11, 2010 5:37 pm
 ClintonM3 ClintonM3
I agree that the E class is inferior, compare to BMW 5 series. Even on paper, MB has nothing on BMW. Take the E350 vs 535i. 268hp vs 300hp. 6.5s vs 5.7s 0-60. 19/26mpg vs 20/29mpg. And the new 5 series is a technology tour de force. Brake energy regeneration, adaptive drive, adaptive dampening, active roll, brake standby, brake drying, 8 speed auto, and you can get stick shift. None of that is available for the MB. Don't know how some of you are self proclaim car guys, if you study the 2 cars even bench racing from specs and features, BMW won by a mile. I am an automotive consultant, and I study these things. Some of you have very wrong and have twisted perceptions regarding these brands. BMW is leading for very good reasons, superior research, superior engineering, superior marketing. The only thing BMW is subpar is advertising. Nothing against MB or Audi, but overall, BMW is doing everything right on currently. Don't know how you "car guys" see otherwise.
July 11, 2010 8:20 pm
 McNamara68 McNamara68
"adaptive driver, adaptive dampening, active roll" and "brake drying" are all things Mercedes came to market with before any other automaker, they're called Active Body Control (ABC) and Sensotonic Braking. That's something I'd expect an "automotive consultant" to know. Do you really think you can come on here and talk out your rear end and nobody's going to notice? I can list of a dozen or more things the new E has that no other car on the road has--it's a technological tour de force. You say that BMW has superior research and superior engineering? A true automotive enthusiast would know that the boys in Stutgart have come out with EVERY major technological advancement in automotive history dating back to oh I don't know . . . the invention of the car! Let's see here, we have the air bag, the supercharger, direct injection, satellite navigation, Active Body Control, Sensotronic self-drying brakes, traction control, stability control, anti-lock brakes (ABS), brake assist, three-point seat-belts, seat-belt pretensioners, laser-guided cruise control, the crumple zone, drowsiness monitors, in-car digital television, the world's first diesel powered engine, that is just scratching the surface kid. WTF has BMW come up with? When you total your M3 tailgating someone on the expressway wearing your Oaks and sporting your gelled hair, you can thank MB when you walk away safe and sound. Til then, GTFO. MB is King. Respect for BMW, Audi, Jaguar, and Lexus too because that's the way real car guys roll.
July 11, 2010 10:48 pm
 McNamara68 McNamara68
"BMW is leading for very good reasons, superior research, superior engineering, superior marketing. The only thing BMW is subpar is advertising." Superior marketing but subpar advertising? You lost all credibility well before that little gem.
July 11, 2010 10:54 pm
 ve ve
Why all the emotional clap trap over the ABM premium brands ? They are all fine automobiles.
July 11, 2010 10:36 pm
 panamera789 panamera789
when it comes to quality, I think the 3 brands are pretty much very close and i am not technical enough to comment and compare the little details.. but when it comes to ability to turn heads, i have to say audi is the worst and it's about the same as volvo or ford or whatever.. the only audi car that could possibly turn any head is r8 during the 1st year it was launched but not anymore.. being a car lover.. even a range rover sport can turn my head more than any audi..
July 12, 2010 12:26 am
 p2c p2c
I suggest you change your short name before writting such things ... Sorry but this Panamera is just a total fail ... Please swap to Carrera and I post I agree with you...
July 12, 2010 8:59 am
 panamera789 panamera789
in case you are interested, i have a 997 turbo sitting next to my panamera 4s in my garage.. and let me tell u... i get more compliments and jealousy from my p4s than turbo.. and people who say negative things about panamera share one thing in common - they are poor and miserable and can't afford the panamera and all they do the whole time is envy and bad mouth others.. so anyway... good luck to u and have a nice day.. hope some day u can afford ur own porsche..
July 12, 2010 7:43 pm
 panamera789 panamera789
there were a few occasions i drive my new E coupe out with my friend's RS6... no one, i mean no one cares a bit for the RS6 which is like 3 times the price of my coupe... i feel so sorry for my friend.. coz RS6 is supposed to be hot.. but it's just not..
July 12, 2010 12:30 am
 ClintonM3 ClintonM3
Hey McNamara, you want to talk credibility, are you even in the business? FYI, I don't even drive an M3 now, so ripping me on that means nothing, in fact, I was just driving one of the non BMWs mentioned in this thread last week. But with all the vehicles I am fortunate to be supplied with, I'd buy BMW with my own money. I am interested in how you figure that MB's is doing a better job than BMW, when BMW's market share is larger than MB's in almost every segment. MB's avg market support and incentive is almost double that of BMW in the last 6 mo in US and still sell less cars. On manufacturing and supply, MB's pipe line is longer, and BMW's is the shortest of the 3 german brands. BMW's inventory control is textbook perfect. Tell me you don't see that BMW is doing a superior job on both manufacturing and retailing compare to MB? On the retail end, is directly contribute to superior marketing and research. Also, SBC & ESP is NOT the same as BMW enhancedDSC. Active body control is NOT the same as active roll stablization.
July 12, 2010 11:28 am
 alejandromad alejandromad
Obviously BMW will sell more, it's cheaper! and most people think quality and technology is the same of MB, when it's not...
July 12, 2010 11:54 am
 THEBENCHMARK THEBENCHMARK
Not the same at all. As a matter of fact this quote was taken from an article in Autoweek: "Oh, and then there is the world-class interior, which puts BMW to shame and gives Audi a run for its money." This interior that they are refering to is from the new Cadillac CTS-V Coupe! Check it out folks: http://www.autoweek.com/article/20100709/CARREVIEWS/307099999
July 12, 2010 5:46 pm