Rolls-Royce bespoke picnic set announced - eating out of the trunk

Rolls-Royce Bespoke four person picnic set 06.07.2010
Rolls-Royce Bespoke four person picnic set 06.07.2010

Picnic set one of around 100 bespoke options available to Rolls-Royce customers

Here's something you can use when your Rolls-Royce breaks down and you're waiting by the side of the road for help to arrive. If that should ever occur.

Rolls-Royce has announced a new bespoke picnic set as part of around 100 individualization features now available to Rolls-Royce customers. The picnic set was designed by the luxury brand's in-house Bespoke team and features a four-person set of dinnerware encased in a polished aluminum and leather container.

"Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up," said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös. Individualized features such as the picnic set are a fast-growing part of Rolls-Royce offerings, with 90 percent of customers in the Middle-East, for example, opting for such customization.

The Bespoke picnic set will be on display at the Salon Privé at the Hurlingham Club in London from July 21 to July 23. It was first debuted at the Villa d'Este in Italy back in April.

Source: Rolls-Royce


A four-person picnic set finished in polished aluminum, veneer and leather is the latest commissioned feature to be brought to life by Rolls-Royce Motor Cars in-house Bespoke design and engineering team. It is just one of around 100 new highly personalised and unique engineering bespoke features that have been developed at Goodwood in the last 18 months.

"Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up," explained Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO. "Customers expect a Rolls-Royce Phantom to be tailored to their individual desires and our team of talented designers and craftspeople are more than happy to deliver."

What is Rolls-Royce Bespoke?

When Rolls-Royce customers commission a Phantom, they demand more than just a list of standard features and options. Fulfilling that need for personalised service falls to the Bespoke programme.

Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to a bold expression of a customer's desires in the form of personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and the opulent picnic set, all designed in-house at Goodwood.

The programme is run by a small cross functional team encompassing design, engineering, manufacturing and sales. In 2009, Bespoke reached record levels. 75% of all Phantom models made last year included some element of Bespoke, compared to around 50% of cars delivered five years ago. Virtually each and every Phantom sold in the Middle East features commissioned bespoke elements.

Percentage (%) of cars featuring Bespoke elements - 2005 vs. 2009

Phantom family

                                             2005         2009

   Middle East                         75%           90%

   UK                                      60%           75%

   Europe                               50%           70% 

   North America                    30%            60%

   Asia-Pacific                        50%            75% 

   Total (All markets)               50%            75%"

We always endeavour to surpass the expectations of our loyal and discerning clientele," added Thomas G. Jefferson Bespoke sales manager. "Through strong relationships with our dealer network, the Bespoke team's aim is to create cars as unique and individual as the clients themselves."

The Bespoke picnic set was first shown in Villa d'Este, Italy in April 2010. It will come to the UK's exclusive Salon Privé at the Hurlingham Club in London from 21 to 23 July 2010. Members of the design team will be on hand each day to talk to media about the Bespoke design programme.

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Comments (9)

Iconic Iconic
Now that's what I call parkin lot pimpin!
Jul 7th, 2010 5:03am
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Prancing Horse Prancing Horse
So now we know where the bankbailout money is going to be spent.
Jul 7th, 2010 4:32am
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Francois Francois
That's a picnic in style-)) Just great
Jul 7th, 2010 2:34am
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otakki otakki
Where's the Grey Poupon?
Jul 7th, 2010 2:11am
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Son of a B@#%ch you beat me to it!!!
Jul 7th, 2010 3:11am
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If I have a Rolls, let's just say I won't be eating out of the boot of my Roller
Jul 7th, 2010 12:47am
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JoshBenz JoshBenz
The guy who wrote the story sounded pissed off. Talking about "when your rolls Royce breaks down " . Lol. I get in those moods too!.
Jul 6th, 2010 11:45pm
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Soorena Soorena
i bet those glasses cost more than our entire kitchen
Jul 6th, 2010 10:15pm
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velsatis velsatis
now this is what I call news.....
Jul 6th, 2010 10:09pm
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