Bentley to launch new variants every 18 months [video]

New SuperSports Convertible photos and video released

In a new strategy to better retain the interest of its wealthy clientele, Bentley is pursuing an 18-month new product launch cycle.  The schedule will spawn additional variants of exisitng models such as the 2011 Bentley Continental Supersports Convertible, which is a variant of the Supersports coupe, which is also a variant of the Continental GT.

Bentley's internal research determined that customers drive their Bentleys for just 12 to 18 months on average before the itch for a new ride settles in. Furthermore, when Bentley offered both coupe and convertible bodystyles of the same model many customers bought both, demonstrating a demand for more choices regardless of their lack of diversity.

As part of their PR push Bentley has released new pictures and a promotional video of the Continental Supersports Convertible.

Originally unveiled the 2010 Geneva Motor Show, the Continental Supersports Convertible features a 6.0-liter twin-turbo W12 engine with 630 PS (621 bhp / 463 kW) and 800 Nm (590 lb-ft) of torque. Backed up by all-wheel drive (with a 40/60 rear basis) and a Quickshift transmission, the CSC accelerates from 0-60 mph in 3.9 seconds, before topping out at 202 mph (325 km/h).

In terms of styling, the Continental Supersports Convertible is virtually identical to the Continental Supersports Coupe. Goodies include 20-inch 10-spoke alloy wheels, a ventilated hood, tinted headlights, and massive carbon-ceramic brakes. Inside, the cabin boasts carbon-fiber trim, sport seats, and leather / Alcantara upholstery.

The Continental Supersports Convertible is priced at $280,400 in the U.S. with a market launch in the fall, one year after the Supersports coupe was launched.

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Comments (7)

Fame Fame
Love it....keep competing!!!!
Jun 29th, 2010 5:55pm
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PaganiC9_pl0x PaganiC9_pl0x
Will there be a Flying Spur supersports? that would be my choice over any. A real rival to S-AMG 760 and A8 W12. Aswell as rapide and the like. Bentley really could do with marketing a 'sporting variant' for models, it could open up scope for them to build a supercar.
Jun 29th, 2010 5:49pm
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997-GT500-STI 997-GT500-STI
Every 18 months.... Might be good for the environment, encourages recycling!!! :)
Jun 29th, 2010 5:44pm
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nice bentley
Jun 29th, 2010 4:36am
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Francois Francois
"customers drive their Bentleys for just 12 to 18 months", so what?? That is the reason to make a new versions?? Because someone don't like his/her Bentley anymore? Maybe because the happy owner finds out that his Continental has some components from VW. Rubish argument to explain strategy. I hope they don't mess much with new Mulsanne, which is gorgeous and is the real oldschool Bentley as well as Brooklands and Azure. P.S. Why Bentley make Supersports Convertible with rear seats and Coupe Supersports without??? It means probably that this Convertible isn't as "Sporty" as Coupe and has no point or makes Coupe Supersports pointless. Better stick to the GTC Speed
Jun 29th, 2010 3:35am
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M! M!
what they need is to refresh their image. looking at Pre-VW Bentley, they look prestigious and have a road presence. the VW ones look fat, bloated, dumb.
Jun 29th, 2010 3:28am
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BrianWCF BrianWCF
Sorry, Bentley forgot to add sound to the video.
Jun 29th, 2010 1:35am
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