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Audi A1 rolls over, plays dead in Belgium

Audi A1 accident during demonstration, Cinquantenaire Park, Brussels, Belgium, 800, 26.05.2010
Audi A1 accident during demonstration, Cinquantenaire Park, Brussels, Belgium, 800, 26.05.2010 / www.nieuwsblad.be

Occupants escaped with minor injuries

After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame.

The horrific event occurred in Belgium, where Audi was trying to convince people that the A1 is fun and sporty. As part of the spectacle, stunt drivers would take passengers up a quarter-pipe to show how well the car handled. As fate would have it, the driver lost control and flipped the A1.

According to one witness, Audi employees immediately pushed the A1 right-side-up and freed the passenger and driver. Afterwards, the car was covered and taken away.

Speaking with Nieuwsblad.be, Audi Belgium spokesman Thomas De Meuter said both occupants escaped with minor injuries from broken glass. He added, "The drive up the quarter pipe is an extreme situation that does not occur in everyday traffic" and the A1 is absolutely stable.

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Published May 26th, 2010 8:53pm By Michael Gauthier
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Comments (26)

charlemagne charlemagne
simply stupid
May 29th, 2010 3:50pm
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alessandro alessandro
Maybe they should glue their cars on the wall like Beemer did in Moscow or make stunts on the front of BMW showroom like in China... or something just wrong with Audi's attitude.
May 28th, 2010 12:18pm
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Garais87 Garais87
better its kills just itself, not somebody else like others does and if driver was idiot than its not car foult, don't have to drive to hight.... its just 3 photos nobady saw how high the car realy was..... thats why shut up a.s.s. holes :D
May 28th, 2010 3:26am
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rsrtampa rsrtampa
Really Audi? You kind of deserved that. Dumb idea.
May 27th, 2010 9:27pm
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neten neten
BMW's next commercial is ready...
May 27th, 2010 1:47pm
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DdW DdW
XD Man...Audi has over-hyped its new baby. Thank goodness the passenger and driver are safe (with minor injuries).
May 27th, 2010 12:25pm
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amhirst amhirst
I think the driver's ego has much more severe injuries.
May 29th, 2010 12:05pm
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M! M!
lol. good title wcf.
May 27th, 2010 12:02pm
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e36mmm e36mmm
ahahahahah suits audi :)
May 27th, 2010 10:20am
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Turbo91 Turbo91
Doesnt matter. No matter what happens or anyone says on here German car companies just keep getting bigger and bigger and swallowing up more and more other companies
May 27th, 2010 6:55am
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panamera789 panamera789
audi is the most tastelss and stupid brand among the german ones... i can't wait to see when people get bored with its bland design..
May 27th, 2010 11:29am
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p2c p2c
panamera789, how can you write this while naming yourself with one of the ugliest german car ever ?
May 27th, 2010 12:10pm
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panamera789 panamera789
because that's my dream car... since panamera was launched, i realized those who said it's ugly are always those who can't afford it... but the fact is panamera turns heads like u can't imagine... enjoy your audi...
May 28th, 2010 4:15am
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khar0of khar0of
FAAIL :P but on the serious note u cant expect a car with such a short wheel base to have rear wheel drive
May 27th, 2010 5:03am
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AG4 AG4
I think having a short wheelbase has nothing to do with the A1 not having an AWD version. They probably just wanted to keep the pricing competitive against the Mini Cooper and Alfa MiTo. In Japan, the Toyota Yaris(Vitz)which is about the same size as an Audi A1 (and has the same wheelbase) is offered with an AWD model.
May 27th, 2010 9:38pm
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THEBENCHMARK THEBENCHMARK
They must have seen the SLS video where it goes upside down in the tunnel.
May 27th, 2010 2:50am
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o3n1k o3n1k
wut a shame... it must have turned some ppl away to buy the car. FAIL!!!
May 27th, 2010 12:02am
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MTC MTC
Audi's marketing for the A1 hasn't gone well so far a pathetic film and now this
May 26th, 2010 10:04pm
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Iconic Iconic
Silly Audi.. trix are for kids!
May 26th, 2010 9:38pm
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6spdaudi 6spdaudi
This maneuver is nothing like any real-world driving and it was even dumber to risk a passenger's safety.
May 26th, 2010 9:07pm
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Joe_Limon Joe_Limon
mathematically it's fairly equivalent to taking a very hard corner...
May 26th, 2010 9:21pm
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6spdaudi 6spdaudi
Theoretically and mathematically I agree, but that is one hell of a hard turn on a near flat surface.
May 26th, 2010 9:35pm
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Kepex Kepex
Heh, another publicity stunt gone wrong. Mercedes, Volvo and now Audi :p Although this was completely a driver error it's still funny. "Look at our sporty little car!" *crash* "Ohh shi-"
May 26th, 2010 9:06pm
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A A
Thought the same thing, Particularly the Volvo AUTO STOP Demo CRASH in front of a pack of Photographers and Journalists..
May 27th, 2010 8:05am
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Arto-7 Arto-7
" After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame. The horrific event occurred in Belgium" LMFAO
May 26th, 2010 9:05pm
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autoficianado autoficianado
hahahaha
May 26th, 2010 8:54pm
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