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Audi A1 rolls over, plays dead in Belgium

 Audi A1 rolls over, plays dead in Belgium
Audi A1 accident during demonstration, Cinquantenaire Park, Brussels, Belgium, 800, 26.05.2010 / www.nieuwsblad.be

Occupants escaped with minor injuries

After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame.

The horrific event occurred in Belgium, where Audi was trying to convince people that the A1 is fun and sporty. As part of the spectacle, stunt drivers would take passengers up a quarter-pipe to show how well the car handled. As fate would have it, the driver lost control and flipped the A1.

According to one witness, Audi employees immediately pushed the A1 right-side-up and freed the passenger and driver. Afterwards, the car was covered and taken away.

Speaking with Nieuwsblad.be, Audi Belgium spokesman Thomas De Meuter said both occupants escaped with minor injuries from broken glass. He added, "The drive up the quarter pipe is an extreme situation that does not occur in everyday traffic" and the A1 is absolutely stable.

Published May 26, 2010 1:53 pm By Michael Gauthier
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Comments (26)

 charlemagne charlemagne
simply stupid
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May 29, 2010 8:50 am
 alessandro alessandro
Maybe they should glue their cars on the wall like Beemer did in Moscow or make stunts on the front of BMW showroom like in China... or something just wrong with Audi's attitude.
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May 28, 2010 5:18 am
 Garais87 Garais87
better its kills just itself, not somebody else like others does and if driver was idiot than its not car foult, don't have to drive to hight.... its just 3 photos nobady saw how high the car realy was..... thats why shut up a.s.s. holes :D
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May 27, 2010 8:26 pm
 rsrtampa rsrtampa
Really Audi? You kind of deserved that. Dumb idea.
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May 27, 2010 2:27 pm
 neten neten
BMW's next commercial is ready...
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May 27, 2010 6:47 am
 DdW DdW
XD Man...Audi has over-hyped its new baby. Thank goodness the passenger and driver are safe (with minor injuries).
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May 27, 2010 5:25 am
 M! M!
lol. good title wcf.
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May 27, 2010 5:02 am
 e36mmm e36mmm
ahahahahah suits audi :)
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May 27, 2010 3:20 am
 Turbo91 Turbo91
Doesnt matter. No matter what happens or anyone says on here German car companies just keep getting bigger and bigger and swallowing up more and more other companies
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May 26, 2010 11:55 pm
 khar0of khar0of
FAAIL :P but on the serious note u cant expect a car with such a short wheel base to have rear wheel drive
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May 26, 2010 10:03 pm
 THEBENCHMARK THEBENCHMARK
They must have seen the SLS video where it goes upside down in the tunnel.
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May 26, 2010 7:50 pm
 o3n1k o3n1k
wut a shame... it must have turned some ppl away to buy the car. FAIL!!!
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May 26, 2010 5:02 pm
 MTC MTC
Audi's marketing for the A1 hasn't gone well so far a pathetic film and now this
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May 26, 2010 3:04 pm
 Iconic Iconic
Silly Audi.. trix are for kids!
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May 26, 2010 2:38 pm
 6spdaudi 6spdaudi
This maneuver is nothing like any real-world driving and it was even dumber to risk a passenger's safety.
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May 26, 2010 2:07 pm
 Kepex Kepex
Heh, another publicity stunt gone wrong. Mercedes, Volvo and now Audi :p Although this was completely a driver error it's still funny. "Look at our sporty little car!" *crash* "Ohh shi-"
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May 26, 2010 2:06 pm
 Arto-7 Arto-7
" After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame. The horrific event occurred in Belgium" LMFAO
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May 26, 2010 2:05 pm
 autoficianado autoficianado
hahahaha
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May 26, 2010 1:54 pm