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Audi A1 rolls over, plays dead in Belgium

 Audi A1 rolls over, plays dead in Belgium
Audi A1 accident during demonstration, Cinquantenaire Park, Brussels, Belgium, 800, 26.05.2010 / www.nieuwsblad.be

Occupants escaped with minor injuries

After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame.

The horrific event occurred in Belgium, where Audi was trying to convince people that the A1 is fun and sporty. As part of the spectacle, stunt drivers would take passengers up a quarter-pipe to show how well the car handled. As fate would have it, the driver lost control and flipped the A1.

According to one witness, Audi employees immediately pushed the A1 right-side-up and freed the passenger and driver. Afterwards, the car was covered and taken away.

Speaking with Nieuwsblad.be, Audi Belgium spokesman Thomas De Meuter said both occupants escaped with minor injuries from broken glass. He added, "The drive up the quarter pipe is an extreme situation that does not occur in everyday traffic" and the A1 is absolutely stable.

Published May 26, 2010 1:53 pm By Michael Gauthier
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Comments (26)

charlemagne
simply stupid
May 29, 2010 8:50 am
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alessandro
Maybe they should glue their cars on the wall like Beemer did in Moscow or make stunts on the front of BMW showroom like in China... or something just wrong with Audi's attitude.
May 28, 2010 5:18 am
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Garais87
better its kills just itself, not somebody else like others does and if driver was idiot than its not car foult, don't have to drive to hight.... its just 3 photos nobady saw how high the car realy was..... thats why shut up a.s.s. holes :D
May 27, 2010 8:26 pm
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rsrtampa
Really Audi? You kind of deserved that. Dumb idea.
May 27, 2010 2:27 pm
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neten
BMW's next commercial is ready...
May 27, 2010 6:47 am
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DdW
XD Man...Audi has over-hyped its new baby. Thank goodness the passenger and driver are safe (with minor injuries).
May 27, 2010 5:25 am
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amhirst
I think the driver's ego has much more severe injuries.
May 29, 2010 5:05 am
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M!
lol. good title wcf.
May 27, 2010 5:02 am
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e36mmm
ahahahahah suits audi :)
May 27, 2010 3:20 am
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Turbo91
Doesnt matter. No matter what happens or anyone says on here German car companies just keep getting bigger and bigger and swallowing up more and more other companies
May 26, 2010 11:55 pm
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panamera789
audi is the most tastelss and stupid brand among the german ones... i can't wait to see when people get bored with its bland design..
May 27, 2010 4:29 am
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p2c
panamera789, how can you write this while naming yourself with one of the ugliest german car ever ?
May 27, 2010 5:10 am
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panamera789
because that's my dream car... since panamera was launched, i realized those who said it's ugly are always those who can't afford it... but the fact is panamera turns heads like u can't imagine... enjoy your audi...
May 27, 2010 9:15 pm
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khar0of
FAAIL :P but on the serious note u cant expect a car with such a short wheel base to have rear wheel drive
May 26, 2010 10:03 pm
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AG4
I think having a short wheelbase has nothing to do with the A1 not having an AWD version. They probably just wanted to keep the pricing competitive against the Mini Cooper and Alfa MiTo. In Japan, the Toyota Yaris(Vitz)which is about the same size as an Audi A1 (and has the same wheelbase) is offered with an AWD model.
May 27, 2010 2:38 pm
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THEBENCHMARK
They must have seen the SLS video where it goes upside down in the tunnel.
May 26, 2010 7:50 pm
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o3n1k
wut a shame... it must have turned some ppl away to buy the car. FAIL!!!
May 26, 2010 5:02 pm
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MTC
Audi's marketing for the A1 hasn't gone well so far a pathetic film and now this
May 26, 2010 3:04 pm
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Iconic
Silly Audi.. trix are for kids!
May 26, 2010 2:38 pm
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6spdaudi
This maneuver is nothing like any real-world driving and it was even dumber to risk a passenger's safety.
May 26, 2010 2:07 pm
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Joe_Limon
mathematically it's fairly equivalent to taking a very hard corner...
May 26, 2010 2:21 pm
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6spdaudi
Theoretically and mathematically I agree, but that is one hell of a hard turn on a near flat surface.
May 26, 2010 2:35 pm
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Kepex
Heh, another publicity stunt gone wrong. Mercedes, Volvo and now Audi :p Although this was completely a driver error it's still funny. "Look at our sporty little car!" *crash* "Ohh shi-"
May 26, 2010 2:06 pm
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A
Thought the same thing, Particularly the Volvo AUTO STOP Demo CRASH in front of a pack of Photographers and Journalists..
May 27, 2010 1:05 am
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Arto-7
" After hearing news the S1 will be front-wheel drive, an Audi A1 tragically killed itself in shame. The horrific event occurred in Belgium" LMFAO
May 26, 2010 2:05 pm
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autoficianado
hahahaha
May 26, 2010 1:54 pm
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