Ford Start concept previews future design language

By designing for the female population they are eliminating half their potential buyers, as has always been the basic outcome. I'd hope this is a 1-off mini/fiat competitor.

cute

This is a classic J. Mays design. River Rock. Smoothe stone. would be great for Lincoln, terrible for Ford. Not enough fire, aggression. All his designs are so safe. Like he said, warm and charming. Puh-lease!!!

Good! Less agression and some design culture are visible. Reminds old K though.

I don't like the Start Concept. It looks like a concept from the 1990s. This would make and ugly road car (or road Ka), with the narrow lights and odd window-line and general blobbyness that would not be an improvement on Ford's current "Kinetic Design" that they use in Europe. Mind you, the S-Max facelift also looks horrible...

ford got ungry because audi will not be selling the A1 in the US, as a result of that, they came up with this car :P

Personally, I quite like this concept. It's distinctive and well integrated and looks forward rather than to the past. I wouldn't mind at all seeing this as a taste of Ford's to come. The bigger issue I have with Ford's design language is that it never sticks long enough to create a cohesive corporate identity. Before the look trickles down throughout the entire product range, they've changed course again. In the past couple decades we've run through aero, super-elliptical, new edge, American archetypalist, and kinetic, with a few unfortunate mash-ups of multiple styles in between. Where other brands evolve, Ford designers keep changing horses midstream.