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VW may enter F1 with Audi or Porsche branding

 VW may enter F1 with Audi or Porsche branding

A formula one foray for Volkswagen would probably see the Audi or Porsche names above the garage doors.

It has been reported for some time that the German carmaker giant is interested in entering the sport as an engine supplier but only if the FIA green-lights the touted 'world engine' for 2013.

As for the branding of the project, VW's motor racing boss Kris Nissen said: "Within the group, for sure, it could be Audi, it could be Porsche and might also be Volkswagen.

"I think it would not suit so well Skoda or Seat or Bentley," he is quoted as saying at last weekend's Nurburgring 24 Hour race by the Brisbane Times.

Toyota, however, is not interested in returning to formula one any time soon, after failing to win a single grand prix during its more than $3 billion F1 foray between 2002 and last year.

"There is a big gap between formula one and Toyota's actual car users," former team principal Tadashi Yamashina is quoted by Automotive News.

"F1 remains the pinnacle of auto racing, but its image grew too elitist," he added.

Source: GMM

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Comments (24)

 designads designads
Vormula1 anyone?
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May 24, 2010 4:06 pm
 Wickedated Wickedated
it should DEFINITELY be Lamborghini. It just makes sense. Lamborghini is exactly the kind of target market for high end racing components. Isnt that the main point of F1? To come up with new technology that first trickles down to high end exotics and moves down the line? Air bag, KERS, paddle shifters, list goes on and on.
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May 23, 2010 12:05 am
 q8lambo q8lambo
yeah as "momopopo42" said why not lamborghini ? , i mean audi already has the lemans races and porsche has the gt2 or gt3 races ( something like that ) , so why not lamborghini ?
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May 20, 2010 9:06 pm
 schizo schizo
Why would VW spend tons of money trying to perk up SEAT when the brand isn't even sold in many markets? F-1 is too global to waste resources on a brand with limited market appeal.
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May 20, 2010 4:55 pm
 mb74 mb74
No more about SEAT...on and on and on...SEAT and F1, SNAP out of it!
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May 20, 2010 2:57 pm
 9TNine 9TNine
"There is a big gap between formula one and Toyota's actual car users..." Yes, mostly age! Toyota drivers are the "nearly dead"! :)
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May 20, 2010 2:19 pm
 McNamara68 McNamara68
BUGATTI VW GRAND PRIX would be bad ass!
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May 20, 2010 1:41 pm
 momopopo42 momopopo42
Y not lamborghini lol ? ferrari vs lambo officailly finally or are they scared ?
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May 20, 2010 1:15 pm
 3MOCIONA 3MOCIONA
I agree with sub39h, perfect opportunity for SEAT to rival Renault F1 and get the brand to how VW intended it to be, a sporty brand. Unfortunately VW don't have the balls to do it and SEAT is only VW's whore brand!
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May 20, 2010 12:27 pm
 scratchy996 scratchy996
they should enter with the VW name. Porsche and Audi are going well in endurance racing. Seat should remain in touring car racing, Skoda in rallies.
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May 20, 2010 12:15 pm
 nederinaa nederinaa
I think it would be Audi or Auto Union. I could imagine that they would want to beat Mercedes in Formula one. Maybe they should start supply engines to the Red Bull and rebrand the team. Vettel would be perfect.
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May 20, 2010 9:54 am
 sideskraper sideskraper
The plan all along for Audi was to use Le Mans as a stepping stone into F1. Although it seems their plans to do it based on a revised fuel and engine formula looks sunk, they will be able to leverage their TFSI marketing with the next engine formula at least.
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May 20, 2010 9:43 am
 Mikeado Mikeado
Didn't Porsche enter F1 in the '50s and fail miserably? Tbh, I don't want either of those companies to start making their cars "Using F1 Technology". I know Toyota and Renault, never did, but they don't make sports cars. If it has to be one though, let it be Audi.
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May 20, 2010 9:04 am
 moodyaaa moodyaaa
ummmmmm good luck then
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May 20, 2010 8:58 am
 sub39h sub39h
i think they should use Seat branding, and use that as a springboard for making Seat the "sports" brand at the lower end of the market.
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May 20, 2010 8:45 am