VW may enter F1 with Audi or Porsche branding

 VW may enter F1 with Audi or Porsche branding

A formula one foray for Volkswagen would probably see the Audi or Porsche names above the garage doors.

It has been reported for some time that the German carmaker giant is interested in entering the sport as an engine supplier but only if the FIA green-lights the touted 'world engine' for 2013.

As for the branding of the project, VW's motor racing boss Kris Nissen said: "Within the group, for sure, it could be Audi, it could be Porsche and might also be Volkswagen.

"I think it would not suit so well Skoda or Seat or Bentley," he is quoted as saying at last weekend's Nurburgring 24 Hour race by the Brisbane Times.

Toyota, however, is not interested in returning to formula one any time soon, after failing to win a single grand prix during its more than $3 billion F1 foray between 2002 and last year.

"There is a big gap between formula one and Toyota's actual car users," former team principal Tadashi Yamashina is quoted by Automotive News.

"F1 remains the pinnacle of auto racing, but its image grew too elitist," he added.

Source: GMM

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Comments (24)

Vormula1 anyone?
May 24, 2010 4:06 pm
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it should DEFINITELY be Lamborghini. It just makes sense. Lamborghini is exactly the kind of target market for high end racing components. Isnt that the main point of F1? To come up with new technology that first trickles down to high end exotics and moves down the line? Air bag, KERS, paddle shifters, list goes on and on.
May 23, 2010 12:05 am
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yeah as "momopopo42" said why not lamborghini ? , i mean audi already has the lemans races and porsche has the gt2 or gt3 races ( something like that ) , so why not lamborghini ?
May 20, 2010 9:06 pm
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Why would VW spend tons of money trying to perk up SEAT when the brand isn't even sold in many markets? F-1 is too global to waste resources on a brand with limited market appeal.
May 20, 2010 4:55 pm
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No more about SEAT...on and on and on...SEAT and F1, SNAP out of it!
May 20, 2010 2:57 pm
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"There is a big gap between formula one and Toyota's actual car users..." Yes, mostly age! Toyota drivers are the "nearly dead"! :)
May 20, 2010 2:19 pm
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May 20, 2010 2:29 pm
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also the toyota road cars have accelerators that get stuck on... in f1 it appeared that it was the brake pedal that was stuck on.
May 20, 2010 11:21 pm
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BUGATTI VW GRAND PRIX would be bad ass!
May 20, 2010 1:41 pm
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Y not lamborghini lol ? ferrari vs lambo officailly finally or are they scared ?
May 20, 2010 1:15 pm
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I agree with sub39h, perfect opportunity for SEAT to rival Renault F1 and get the brand to how VW intended it to be, a sporty brand. Unfortunately VW don't have the balls to do it and SEAT is only VW's whore brand!
May 20, 2010 12:27 pm
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they should enter with the VW name. Porsche and Audi are going well in endurance racing. Seat should remain in touring car racing, Skoda in rallies.
May 20, 2010 12:15 pm
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I think it would be Audi or Auto Union. I could imagine that they would want to beat Mercedes in Formula one. Maybe they should start supply engines to the Red Bull and rebrand the team. Vettel would be perfect.
May 20, 2010 9:54 am
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Similar sentiments.
May 20, 2010 11:57 am
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The plan all along for Audi was to use Le Mans as a stepping stone into F1. Although it seems their plans to do it based on a revised fuel and engine formula looks sunk, they will be able to leverage their TFSI marketing with the next engine formula at least.
May 20, 2010 9:43 am
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Didn't Porsche enter F1 in the '50s and fail miserably? Tbh, I don't want either of those companies to start making their cars "Using F1 Technology". I know Toyota and Renault, never did, but they don't make sports cars. If it has to be one though, let it be Audi.
May 20, 2010 9:04 am
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ummmmmm good luck then
May 20, 2010 8:58 am
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i think they should use Seat branding, and use that as a springboard for making Seat the "sports" brand at the lower end of the market.
May 20, 2010 8:45 am
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No. Won't happen. For the same reasons as last time we argued ;)
May 20, 2010 9:42 am
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Seat, smallhat, they are doomed. Anyway, I made some quick research about this brand, and I don't see the potential of it, Seat was backed up by Fiat and now by VW, they are not present on the American market and are selling rebadged VW and old Audi models, like VW execs said, Seat can't go on like this. VW wil make a lot more money if they treat Suzuki right, because Suzuki has a history, is a company that constantly evolved and reinvented itself time after time and had a sports car that is loved by the people, the Cappuccino, that crispy little RWD sports car that is instantly putting a smile on your face. Suzuki also made that awesome little rock rock crawler, the Jimny, VW can make a new version of that to take on the Jeep Wrangler, the Kizashi will be a success and the last argument is that Suzuki is a global brand, with a long presence on the US market.
May 20, 2010 10:37 am
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oh it's definitely never gonna happen, but that's the way i'd play it. i don't really see either Audi or Porsche as an F1 team because they have their own motorsport history (and Porsche's F1 history isn't worth mentioning). at least with Seat they can start with a blank slate. (well not really, but you get what i mean.) plus neither Audi nor Porsche are struggling. the boost could do Seat some good.
May 20, 2010 10:54 am
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It would just be a big waste of VAG's marketing budget to market it as SEAT. I could see Audi or Porsche being used. I could just as easily see Volkswagen being used. What I'd really LOVE to see is them call it Bugatti and have the cars decked out in Bugatti blue. Even "Bugatti VW" (designating engine supply) Look for them to buy an existing team like Sauber, Toro Rosso, or very likely Renault. It's also possible that they will operate their team under a different name to their power plant development/supply. Ie: one VAG brand for the team, another VAG brand as the engine supplier.
May 20, 2010 1:00 pm
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@ sub39h I think you're wrong about Porsche and there F1 history, they had 25 victories with Lauda and Prost 2 constructors titels 1984 and 1985 with Mclaren and the TAG engine(Porsche!) and 3 drivers titels for Prost!
May 20, 2010 1:56 pm
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i may well be wrong. i'm not a particularly big fan of motorsport to tell you the truth. just my 2 pence. feel free to disagree with me. Bugatti F1 would be very cool however.
May 20, 2010 3:49 pm
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