BMW overtakes Toyota as most valuable car brand

The most ridiculus comment ever :). This is a value estimation based on many factors : BMW is independant, and owning a group. Audi is a subsidiary of the Volkwagen Group, no matter they are valuated less. But Audi is the most profitable brand in this Top 10, and those last 4 months, they sold more cars in the world than BMW.

The vw group is worth 40-50 Bilion (if u take the crisis away). Porsche`s value lies around 20 billion when the crisis comes to an end, like before the crisis. Audi is VW`s cash cow but it isn`t independent, so there real value is tough to estimate.

Joy is Value, Joy is BMW!

Trust me they will never make it. They will back to 3rd behind Mercedes and they are gonna keep dropping. Then Lexus and Infiniti will top audi again :). audi's best days is to be second behind BMW :).

@ForcedInduction: in terms of cars, Audi isn't going anywhere but up. Barring a Toyota incident (which Audi will never let happen again as it happened before), Audi will never fall behind Lexus or Infiniti. If anything, the only real threats to BMW are Benz and Audi, and Audi is getting real close to overtaking BMW, not in terms of company value, but in terms of how good their cars are. Audi is already premimum brand at the same level with BMW and Benz.

@ForceInduction: I think :) you should dig a hole :) jump in it and stay there :) scrolling past your idiotic and useless comments :) hurts my eyes :) and is an insult to the intelligence of mankind :)

Well, to answer to such a question is not easy. So, to get an accurate answer is better to learn more about BrandZ Top 100 on Millward Brown site here: www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx

#25 or #100 it doesn't matter as long as its the most valuable car brand which makes it a very useful poll. Looks like BMW threads are the best place to find audi fans trolling on BMW in every possible way to go. audi fan, you FAIL AGAIN :).

There is nothing wrong with being a fan-boy towards a car that comes on top. Realize, there is often times equal or even more Audi fan-boys present, yet it does not bother you.

Audi fanboys rarely ever come across as idiotic as some BMW fanboys do. Look at ForceInduction. The tool talks like a 6-year old out of preschool and has no idea what he's saying.

True, he may just be a talker. I for one, own an E36 M3 and my buddy owns the 46. I also currently have an X5. I have friends with A4s,6s, 8s. I had Volkswagen's in the past as well. The older VW's are garbage and so are the Audi's. Very crappy reliability, especially the ones that were assembled in Mexico. I know it concerns certain BMW's that were assembled there as well. The newer VW's and Audi's are much better and have stepped up the game big time. Is it better than the company who has been getting it right most of the time? Not really, but the average Joe would not even be able to tell the difference really because it just comes down to what you are looking for in a car.

Older Audis have never really attracted my attention. The A5/S5 were the first Audis I ever liked due to their sheer beauty. Then there was the R8.. These days, I'm disliking nearly everything Audi is doing. Price increases, idiotic options grouping..and what the hell is up with every model looking like the other? And..what kind of useless crap is the A5/S5 Sportback, soon to be followed by an A7: something that I think anyone with brains can predict will look like. Seems as if Audi have turned on themselves as nothing more than cash cows. Sure, profits are profits but the fact of the matter is that Audi has lost its appeal to me in the pursuit of what..industry domination? There was a point during which I preferred Audi over BMW as a brand, hence my owning an S5. In these post-Bangle days, BMW seems to be more focused as a brand in producing decent cars that have a bit of soul left in them. Among my favorite cars are the F02 7 and the E92 M3. My all-time favorite car is the Z8 and I am looking forward to the day that BMW builds something as timeless. Seems to me as if they're going in the right direction.

In which dimension?Never heard of a free service when I worked for BMW.

Maybe he meant BSI service "BMW Service Inclusive", not sure if it?s offered in US, but anyway it is still a valuable service even though it increases the car's price.

BMW has similiar campaign across countries, one I live in indonesia, it even will cover most replacement and services fees. Here in OZ, they do similiar program too.

And exactly what's wrong with that? It's called cost-effective parts-sharing.

Cost effective parts sharing = Low car value. but in real world the single new model price is just increasing! so im not sure what is the customer's benefit..