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2011 Maybach facelift revealed [Video]

Auto China 2010 played host to the debut of the facelifted 2011 models from Maybach.  The cars are being viewed by many as a last-ditch effort to keep the struggling Maybach brand alive.

Daimler's most luxury automotive brand was responsible for just 200 units sold in all of 2009.  It is for this reason that rumors have repeatedly surfaced that the Maybach brand is up for sale.  Most recently, Chinese automaker BYD was alleged to have made a bid to purchase Maybach, although this was denied by a Daimler spokesperson.

All signs point to either a massive overhaul, a shutdown, or a sale of Maybach.  Unfortunately, the facelifted models do not dissuade us from this thought.  There simply is not enough that has been done differently on the new vehicles to make us believe they will suddenly see a spike in sales of the car.

Power has only been increased by 18 hp on the S-trim level cars to 630 hp (463 kW), with slight improvements in fuel economy, while the 57 and 62 units see no power increase at all.  Combine this with the new front bumper, LED lights, redesigned grille and other exterior touches and it just doesn't seem to be enough of a life preserver for the brand.

Other changes include new 19-inch wheels for the standard model, and 20-inch wheels for the S models, reclining rear seats in the 57 and 57S, and a wide range of "too rich for my blood" interior options.

We do not want to see Maybach shuttered, but perhaps the unveiling in China is actually a search for a new suitor.

Evolution of an automotive masterpiece - exciting, unique, effortlessly superior

Stuttgart - At Auto China 2010 in Beijing, Maybach will be presenting its high-end luxury sedans with added sparkle and with significantly extended high-class equipment and individualisation options. A large new chrome radiator grille confidently emphasises the legendary sedans' exceptional status. Other new highlights include the hood with a shaped edge, the trim on the front bumper with daytime driving lights featuring LED technology, high-quality, dark red tail lights and a new, exclusively developed paint and stylish wheels. In future those purchasing a Maybach 57 and 57 S will also be able to opt for the rear reclining seat from the Maybach 62 models. New items are available on request, among them seat piping which is hand-braided or refined with CRYSTALLIZEDTM Swarovski Elements, an exquisite flacon perfume atomiser and a WLAN router for wireless internet access. As an option, a 19-inch cinema screen and an overview camera for the rear passengers can be installed in the rear of the Maybach 62 and 62 S models. The output of the twelve-cylinder engine in the Maybach 57 S and 62 S has been increased to 463 kW (630 hp) but the pollutant emissions of all models have still been cut.

The facelifted versions of the Maybach sedans are even more self-confident and effortlessly superior, their charisma even more striking. The exceptional status they enjoy finds its main emphasis in the new dominant chrome radiator grille, which is meticulously produced in two different variants. In the Maybach 57 and 62 models it has 20 fine longitudinal bars, and in the Maybach 57 S and 62 S twelve solid double louvres and a "shadow strut" flag up the vehicle's tremendous power. Both arrow-shaped radiator grilles are also higher and boast significantly greater dimensions than before, and they have been assigned a more upright position.

The designers have elevated the modified hood and given it sharply defined contours. It has a contoured edge and appears distinctly arrow-shaped. A restyled, horizontally structured bumper trim gives the Maybach sedans an even broader look. Daytime driving lights featuring LED technology and bordered with a chrome insert have been integrated into the outer air intakes.

The new exterior mirrors with optimised aerodynamics for less driving noise harmonise with the striking front, whilst their large surface means improved vision. Dark red tail lights and chrome trim used on the handle in the boot lid lend the end section a powerful, distinguished look. This in turn is underlined by new high-sheen 21-spoke 19-inch wheels in titanium silver for the Maybach 57 and 62 models. The Maybach 57 S and 62 S models will in future be shod as standard with new 12-spoke 20-inch wheels in noble sterling silver. All models are available in the new Bahamas Blue paint.

Interior - superb craftsmanship

The rear reclining seat which has only been available in the Maybach sedans with a long wheelbase up until now can, with immediate effect, also be installed on the front-passenger side in the rear of the Maybach 57 and 57 S models. At the same time Maybach has enhanced the craftsmanship of the seats for all models. The look of the seat upholstery layout has been refined and given additional piping. On request the piping can also be hand-braided or adorned with valuable CRYSTALLIZEDTM Swarovski Elements. In the upper part of the seat backrest a redesigned badge in 925 sterling silver with "MAYBACH MANUFAKTUR" lettering is an impressive indication of the great love of detail and serves as a reminder of the prestigious environment in which one is travelling.

Maybach cuts an equally fine figure when it comes to the range of individualisation options available for the luxury sedans, which has been significantly extended. For the very first time there is an extremely high-quality flacon perfume atomiser available on request, having been developed exclusively by Maybach. Up until now it was reserved only for the special Maybach Zeppelin model, limited to just 100 units. As an option a large, high-resolution cinema screen with a 19-inch diagonal can now be fitted to the centre of the partition in the Maybach 62 models, as an alternative to the 9.5-inch monitors in the rear available until now. If required Maybach will also fit the vehicles which have a partition - which, incidentally, can now also be personalised with motifs of the customer's choosing - with an overview camera, via which the rear passengers are able to keep an eye on the traffic in front of them without being seen themselves - even with an opaque partition window.

Thanks to an innovative WLAN router it is even possible to enjoy wireless internet access during the journey. This state-of-the-art connection uses the fast transmission standards HSDPA, UMTS and GSM/EDGE. A new mobile phone hands-free system with Bluetooth functionality is also available in the rear. And a newly developed DVD player in the rear now also reads extended DVD formats.

As one would expect, the Maybach MANUFAKTUR showcases masterly handcraftsmanship with no compromises in the interior, where materials of the highest quality abound. There are three new interior appointments with different leather, carpet and headlining colours. New trim in selected dark brown bird's-eye maple, which can be combined with brilliant porcelain piano lacquer in the Maybach 57 S and 62 S, underline the regal ambience. As an alternative, customers can now choose from carbon-fibre trim elements with a sporty touch in various different colours, such as silver and red.

More powerful yet fewer emissions

Even though the Maybach developers have increased the output of the Maybach 57 S and 62 S by 13 kW (18 hp) to 463 kW (630 hp), they were able to reduce the consumption figures (from 16.4 to 15.8 l/100 km) and the CO2 output (from 390 to 368 g/km CO2). The output of the 57 and 62 models remained unchanged, whilst consumption (15.0 as opposed to 15.9 l/100 km) and CO2 output (350 as opposed to 383 g/km) was also cut here. All the Maybach twelve-cylinder engines meet the EU5 standard/LEV2.

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Comments (24)

 Dragos_DreS Dragos_DreS
After all that he still got no pussy..
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April 25, 2010 3:08 am
 HommeStar HommeStar
Gorgeous.
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April 23, 2010 2:31 pm
 DearS DearS
I'm surprised it costs so much. I'd expect something like this to be more available for the middle class. ITs a nice car, just wish this could be afforded by the average family. Life is not fair, and the average family has some poor ethics, ignorant to the rich having their way with the world. Again, no reason imo, why an average family can't have something this nice and even nicer.
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April 23, 2010 7:04 am
 panamera789 panamera789
i think this is more like tuning than facelift... just adding LED and new wheels... anyone could do that for their maybach...
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April 23, 2010 5:51 am
 stnz stnz
HAHAHA..... This car is a joke..... and why would you want to buy this? No style, hence it is being released in gizmoland! I'm assuming it comes with auto indicators when changing lanes HAHAHAHA
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April 22, 2010 11:47 pm
 velsatis velsatis
unfortunnatly I have to admit its design and mostly the fact that it is so unknown has a brand was its downside because all experts know this is far better than a Rolls, its more spacious, has more technology and gadgets better engines... I hope Mercedes make a replacement for it just with a more identifyied design
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April 22, 2010 11:23 pm
 Captain Scarlett Captain Scarlett
I'm not seeing much difference!
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April 22, 2010 9:08 pm
 M! M!
this official promo video is very silly at 2:15 with the boss demonstrating the perfume atomizer to the woman.
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April 22, 2010 8:12 pm
 Alex_011 Alex_011
Here we have a lot of b...shits said about Maybach! Maybach is a great car! The best luxury limo in the world! Phantom is very good looking, very good car, but NOT better car in any aspect than Maybach! And of course, Maybach isn't just buffed S class with new logo on it! It is much, much more than that!
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April 22, 2010 6:00 pm
 Solstice21 Solstice21
I really hope that Maybach won't be closed. They need a major overhaul in design and a greater range of vehicles, yes, but I wouldn't sell or close the brand. It might not not have been too well known in the US, but European remembered the name when it came out. And having been driven around in this thing and spending my early teens playing with the controls I'll surely miss it if it goes. Daimler just really needs to invest in Maybach and marketing it.
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April 22, 2010 5:49 pm
 EDavis EDavis
That Chinese businessman would have received far more than just a handshake if David LaChapelle had directed the video... or if he had picked her up in a Quattroporte. http://www.worldcarfans.com/109120823434...
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April 22, 2010 4:42 pm
 MTC MTC
Well, selling it in China, their last chance ooh wait, no one in China is buying one Goodbye then, you won't be missed at all
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April 22, 2010 2:50 pm
 9TNine 9TNine
"...perhaps the unveiling in China is actually a search for a new suitor." Well, it DOES have a long wheelbase...!
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April 22, 2010 2:06 pm
 9TNine 9TNine
IMO Mercedes should have just initially introduced a Mercedes 600 Pullman, instead of launching the Maybach brand. No one I knew ever heard of Maybach before
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April 22, 2010 2:02 pm
 bbrs bbrs
Looks better, and more agressive than the pre-facelift model, but not enough to increase selling. New grill, and especially new wheels look far better.
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April 22, 2010 1:41 pm
 Paulc78 Paulc78
Is it just me or have I seen those wing mirrors on a C Class........
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April 22, 2010 1:34 pm
 GRAVE GRAVE
Even the Phantom is better than the Maybach but i still prefer this over the Phantom, i've seen many of these on the road and they are absolutly beautiful and enormous!
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April 22, 2010 1:30 pm
 die.bahnfahrer die.bahnfahrer
looks like the old one with a touch of Hyundai (grille) This won´t help maybach and selling to china would ruin the whole brand
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April 22, 2010 1:08 pm