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80 percent of BMW 1-Series drivers think the car is a front-wheel drive

 80 percent of BMW 1-Series drivers think the car is a front-wheel drive
BMW 1 Series Coupe

BMW sees the statistic as good news in that consumers will warm to future front-wheel drive BMWs

In a conference call with reporters and analysts, BMW CEO Norbert Reithofer revealed that 80 percent of BMW 1-Series drivers believed they were driving a front-wheel drive car.

The 1-Series is, in fact, a rear-wheel drive car. BMW does not yet make any front-wheel drive vehicles, although, BMW Group's MINI brand does.

Reithofer used the statistic to support BMW's claim that customers will warm to front-wheel drive BMW's when the company begins introducing them later this decade. BMW recently announced it was building a front-wheel drive platform for an entry-level BMW to compete against the Audi A1. BMW plans to share that architecture with MINI where it may be used to build up to 20 model variants for both brands. The architecture will also be used for the next-generation MINI Cooper which is slated to debut in 2013.

BMW plans on producing and selling up to 1 million front-wheel drive MINI and BMW vehicles by 2015. Reithofer said the results of the 1-Series survey were "quite a surprise" but BMW sees it as good news in that consumers will be accepting of front-wheel drive BMW's, despite the brand's long-standing adherence to performance-oriented rear-wheel or all-wheel drive platforms.

 

Published Mar 22, 2010 9:00 pm By Alex Ricciuti
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Comments (65)

schefar
No they just don't know what FWD and RWD is.
Apr 4, 2010 6:45 am
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zeiar
If they use the Mini as an excuse to make front wheel drive car because it's cheaper to use the layout in many car models - then they should do RWD Mini!
Mar 25, 2010 10:42 am
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zeiar
How stupid people can be?!? So 80% of 1-series buyers don't recognize the best and most unique thing about this car compared to others in its class: RWD!!! Unbelievable! Although I must admit that here in Finland on winter-time when you drive on ice or snow it comes so obvious if the car is FWD or RWD =D But still unbelievable! I wouldn't buy a front wheel drive BMW because then it wouldn't be a BMW!
Mar 25, 2010 10:37 am
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Aesthetics
the customer is always right
Mar 24, 2010 3:01 am
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Dixie
As Motor companies grow and expand their model ranges by necessity the volume cars become more bland and user friendly for the masses. The DNA of the cars that created the brand is diluted. Provided that the company still produces the niche models that are the cornerstone of the brand this is OK and can not be avoided, you have standard models and specialist models as a result. This is where M division, AMG, SVO etc etc comes into play. This has to happen when the company's are volume players.
Mar 24, 2010 2:15 am
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schizo
Well...actually judging by the fact that during a snow storm there were tons of RWD cars stranded at the base of a slight hill...a lot of drivers don't know that they are driving a rwd car and that a rwd car behaves differently in the snow. So before you purchase a car they should take a test...if they're stupid (I mean car knowledge stupid) they should all be made to buy 4WD SUV's so it will be easy to spot them on the road...and make them limited to the slower lanes...we don't want them to be hogging up the passing lane...driving in the US the people don'thave the concept of a passing lane anymore! f#ckin' road hogs!
Mar 23, 2010 11:34 pm
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GoneWithTheWind
Can BMW share the statistics regarding the gender of drivers if Males or Female, then we would know why it is 80% think it is a front wheel drive.
Mar 23, 2010 6:16 pm
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otakki
Agree with above that statistics show that the majority of those buying just care for the badge. Of course, also agree that people don't care as long as they are comfortable. 80% is truly a high rate. Driving dynamics is important because one need to know and (at a safe environment) push the limit of one's car so in bad weather and emergency situation, one will be able to gauge its ability to handle, ie need to accelerate and turn or to brake hard. Recently, I am still deciding on whether my next car model needs to be AWD or RWD. For that model, it's pretty hard to choose since the AWD can't have the sport-tuned suspension and 19in wheels and low profile tires. I'm pulling my hairs out.
Mar 23, 2010 3:37 pm
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otakki
Agree with above that statistics show that the majority of those buying just care for the badge. Of course, also agree that people don't care as long as they are comfortable. 80% is truly a high rate. Driving dynamics is important because one need to know and (at a safe environment) push the limit of one's car so in bad weather and emergency situation, one will be able to gauge its ability to handle, ie need to accelerate and turn or to brake hard. Recently, I am still deciding on whether my next car model needs to be AWD or RWD. For that model, it's pretty hard to choose since the AWD can't have the sport-tuned suspension and 19in wheels and low profile tires. I'm pulling my hairs out.
Mar 23, 2010 3:36 pm
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Mikeado
BMW already has a FWD rival to the Audi A1. It's called the MINI! Making a 0-Series doesn't make any sense. And the fact that 80% of 1-Series owners don't know what their driving is dreadful.
Mar 23, 2010 1:10 pm
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GoneWithTheWind
Can BMW share the statistics regarding the gender of drivers if Males or Female, then we would know why it is 80% think it is a front wheel drive.
Mar 23, 2010 12:58 pm
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alessandro
Intellectual average of premiunm brand car drivers spoils cars. FWD them all.
Mar 23, 2010 10:31 am
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MTC
Just shows how BMW are bought by fools these day and being a fan, it's a big turnoff for me. and shows how driver-aids are making driver more stupid than they already are I do hope this actually encourages the engineer to make their car understeer less and more oversteery
Mar 23, 2010 8:26 am
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sideskraper
Yeah lets teach them there dumb drivers a lesson by putting them into a potentially more dangerous situation. That is a sound plan.
Mar 23, 2010 8:58 am
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MTC
or maybe, ban fools driving on the road
Mar 24, 2010 8:17 am
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jeanberque
i think they're idiot bmw owner
Mar 23, 2010 6:02 am
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QMJ
Great input. Well done. Gold star.
Mar 23, 2010 9:01 am
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kimbo
lol. I wonder if posers in M3 know what type drive do they have. I think that this percentage could be high! Anyway i have driven 1-series with small diesel and I have to say I was completely dissapointed with it. The car was hard, slow and the interior was absolutely disgusting. Maybe with bigger engines it's a different story, but I don't want to try this car another time. Same story with 3-series. Sorry BMW, you're cheapest cars are bought by posers that only care about badge.
Mar 23, 2010 5:28 am
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BavarianMS
Only poser here is you. The "poser" argument is a poor-mans straw and is completely irrelevant to this article. Oh yeah, Lexus is for old people, or "in the words of Jeromy Clarkson,"Freemasons." But yeah, I am sometimes shocked by the low level of knowledge displayed by some drivers. Those type of drivers are the ones who care about getting from point A to point B with comfort/style.
Mar 24, 2010 3:10 am
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Volky34
This justifies what we've all been suspecting... BMW= "The Ultimate Posing Machine" :) I'm so sad to say this, but it's true in general ...
Mar 23, 2010 4:52 am
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nederina
What??/? I own the 135i Coup but isn't the 1-Series is front-wheel drive?? Could anyone tell me what is rear-wheel drive and what can I do with it? Does it mean that I could park sideway easier?
Mar 23, 2010 4:49 am
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dasoviet
maybe the results were "cooked" in either way by the research centre therefore to favor bmw's decision to go FWD. Therefore the transition will be easier...
Mar 23, 2010 4:44 am
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dasoviet
maybe the results were "cooked" in either way by the research centre therefore to favor bmw's decision to go FWD. Therefore the transition will be easier...
Mar 23, 2010 4:44 am
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caraddicted
because most of the 1-series hatch are girls,i doubt that the 1-series coupe drivers don't know thats it's RWD
Mar 23, 2010 3:53 am
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