VW Officially Announces R GmbH Performance Subsidiary

 VW Officially Announces R GmbH Performance Subsidiary
VW Golf R and Scirocco R

Promises to intensely the sportiness of Volkswagen R models

Volkswagen has officially launched the new R GmbH performance subsidiary.

Meant to meet the "increased global demand for individualized vehicles with contemporary sportiness and exclusivity", the subsidiary will handle sales and development of high performance and Exclusive (aka Individual) models. In essence, R GmbH is Volkswagen's answer to BMW's M and Mercedes' AMG divisions.

Described as the "specialist for sporty exclusive models from Volkswagen in the future," R GmbH has already taken responsibility for the Scirocco R, the Golf R, the R-Line design packages, and the aforementioned Exclusive range.

Based in Warmenau, Germany (near VW's Wolfsburg headquarters) R GmbH employs a staff of more than 350 people. In the future, the subsidiary promises to intensely the sportiness of Volkswagen R models.

Source: VW

Volkswagen R GmbH - The Competence Centre for Sporty and Exclusive Automobiles

  • Experts at Volkswagen R GmbH design fascination on wheels
  • Sportiness and sustainability are by no means mutually exclusive

Wolfsburg / Hockenheim, 24 April 2010 - In its new wholly-owned subsidiary, Volkswagen R GmbH, Volkswagen is bundling competence on how to implement sporty and exclusive models. For good reason: Demand for factory upgraded automobiles is continually growing. Wishes vary widely here: Some car drivers prefer a sportier exterior; others want an exclusive interior; and more than a few dream of an automobile whose powertrain and running gear offer professional racing sportiness. All of these dreams are realised by Volkswagen R GmbH and its current workforce of over 350 employees. With performance-enhanced and upgraded sports cars (R models), two independent equipment lines (R-Line and Exclusive) and customised solutions. The breadth of possibilities hardly knows any limits.

Volkswagen R GmbH also serves as an important conduit to Volkswagen Motorsport - this networking is evident in its involvement in the inaugural running of the Scirocco R-Cup this year. Volkswagen R GmbH is the main sponsor for this event, the most eco-friendly one-make cup series in the world (up to 80 percent lower CO2 emissions thanks to Bio-CNG as fuel). The production version of the new Scirocco R serves as the platform for the cup race cars. This ensures technology transfer from production to motorsport - and in the other direction as well.

For the General Manager of Volkswagen R GmbH, Ulrich Riestenpatt gt. Richter, sports appeal and sustainability are two parameters that are certainly far from being mutually exclusive any longer: "The programme of Volkswagen R GmbH is based on automotive fascination, exclusivity and sports appeal. And at our company this is kept in harmony with the theme of sustainability. The Golf R and Scirocco R demonstrate this impressively. Despite maximum dynamic performance, we have been able to achieve very low fuel consumption and emissions values thanks to clever engine downsizing. On the Golf R, for example, fuel consumption has been reduced by over 20 percent compared to the previous model. It is also wonderful to see this trend now being carried over to circuit motorsports with the new Scirocco R-Cup."

R Models

The two newest models by Volkswagen R GmbH are the Scirocco R (195 kW / 265 PS / front-wheel drive) and the Golf R (199 kW / 270 PS / all-wheel drive). Both of these R models are equipped with distinctly exclusive features (includes sport seats and bi-xenon headlights) and are visually unique and extremely responsive. Take the example of the Golf R: It sprints from 0 to 100 km/h in just 5.7 seconds. The Scirocco R, at 6.0 seconds, takes just a blink of the eye longer. The two 250 km/h sports car go even faster when shifting work is handled by the optional dual-clutch gearbox (DSG). This performance data contrasts with fuel economy values that were, until recently, considered impossible in such powerful cars. Since the Scirocco R does not have an immediate predecessor, its progress can be clearly measured against the Golf predecessor, the Golf R32: With a combined fuel consumption of 8.5 litres, the new model consumes 2.2 litres less, despite a performance gain. After 100 kilometres, the automatically shifted Golf R DSG is even satisfied with a bit less at the fuel pumps: 8.4 litres (195 g/km CO2; on the Scirocco R DSG the values are 8.0 litres and 187 g/km CO2). This shows just how sustainable sportiness can be today.

R-Line

For all those customers who like especially dynamic car body and interior styling in the spirit of performance-enhanced R models, yet prefer a petrol or diesel with less power, Volkswagen R GmbH has developed the "R-Line". There are already six models in the programme: the Golf R-Line, Scirocco R-Line, Tiguan R-Line, Passat and Passat Variant R-Line as well as the Passat CC R-Line.

Volkswagen Exclusive

When Exclusive is added to a model name, this designates especially exquisite full vehicles and equipment features. Its mission is in its name: The focus here is on the theme of exclusivity. The first Exclusive full vehicle model available for purchase is the Golf Estate Exclusive; with its two-tone leather interior and numerous other individualised features, it crosses over from an everyday all-purpose car to a lifestyle estate car. Another vehicle that can already be ordered with Exclusive high-end features (including a leather interior) is the new Touareg. In the near future, Exclusive versions of the Passat CC and the Eos will follow.

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 radmeister radmeister
Oh man that Scirocco R is so hot. I wish we had it in Canada :\
March 16, 2010 7:13 am
 freeway freeway
true... that's really a model I would consider buying with all my heart
March 17, 2010 12:53 am
 Xenicide Xenicide
Only one thing can be said... lolVW
March 16, 2010 10:28 am
 joshg_5 joshg_5
I don't think this is an "answer" to AMG and M, rather a cheaper alternative of the RS, or a competitor of STi, SVT etc. and other mid range performance brands. The RS is really VW group's answer to AMG and M. But I predict that this will do very well against some of the performance imports coming into the market over the next few years, ie: Toyota AE-86, Focus SVT, etc... *Please note my emphasis on "etc..."
March 16, 2010 12:10 pm
 BavarianMS BavarianMS
Sounds awesome, something like that is never a bad thing. But we all know its not going to dent the M or AMG division. I am sure it is aimed at a more affordable market.
March 16, 2010 1:55 pm
 The Car Guru 4 The Car Guru 4
A poor man's M; nothing wrong with that.
March 16, 2010 3:19 pm
 The Car Guru 4 The Car Guru 4
This really is a testament to VW's success. While almost all the car brands scaling back their performance models and shutting them down all-together(Ralliart), VW is busting out the big guns. Note to Volkswagen: A cheap M5 Passat R would be much appreciated.
March 16, 2010 3:24 pm
 DrPlacebo DrPlacebo
Life's good at the top. It's nice when you can afford more branding and product variety. It would be nice to have more excuses for limited edition vehicles as VW is wont to produce. I think they've always done well for the company. I won't hold my breath for anything significant performance wise though.
March 16, 2010 6:10 pm
 997-GT500-STI 997-GT500-STI
I want another Corrado for that matter... Best VW I had.... Can't wait for a new one... Heard many stories about a new corrado.
March 19, 2010 10:19 pm