Fiat 500C Pink Limited Edition Announced for UK

Fiat 500C Pink 15.03.2010

By Thami Masemola
March 15, 2010 10:00 am
Filed Under: European, Fiat, Special Editions

With summer approaching in the northern hemisphere some motor manufacturers are firing early warning shots to their rivals. In the case of Fiat UK it may be warning pompoms rather than shots. A limited edition of 300 Special Pink units of the Fiat 500C will go on sale at a price of £13,500 OTR. The car is based on the 1.2 Pop model.

Customers will be treated to the special pink colour featured both outside and inside. Other specifications include colour-coded door mirrors, chrome trim, 16-inch alloy wheels, a leather steering wheel, a pink key cover and special mats.

"We reacted to customers' requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland. "With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year's must-have car purchases."

Press Release (Click to expand)

LIMITED EDITION 500C PINK GOES TOPLESS FOR SUMMER

When Fiat launched the striking new 500 Pink in January, the big question was: could it ever top that? And the answer is yes - with the convertible 500C Pink.

Even more limited than the hatchback version - just 300 examples will be available in the UK compared with 500 of the hatchbacks - the 500C Pink adds a stylish new twist to the chic supermini.

One of several exciting limited edition Fiat 500 models planned for 2010, the 500C Pink will appeal mainly to people wishing to stand out from the crowd - while enjoying fresh air motoring.

Based on the 1.2 Pop specification, the Fiat 500C Pink features:

Special Pink colour
16-inch alloy wheels
Chrome trim
Side rubbing strip with 500 badge
Body coloured door mirrors
Leather steering wheel
Leather gear knob
Special carpet mats
Special Pink key cover
Split folding rear seat
Blue&Me infotainment

With an on the road price of £13,500 - the 500C Pink costs just £1,200 more than a regular 1.2 Pop convertible, yet includes £1,870 worth of extra equipment.

"With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year's must-have car purchases."

For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/pink