Toyota Teases Scion xB Based Rukus model for Australia

2010 Toyota Rukus teaser 10.03.2010
2010 Toyota Rukus teaser 10.03.2010

Will be launched later this year

Toyota has announced plans to introduce the Rukus in Australia later this year.

Based on the Scion xB, also known as the Toyota bB and Toyota Corolla Rumion in Japan, the Rukus is described as an urban utility vehicle with head-turning styling. It will likely feature a 2.4-liter four-cylinder engine with 158 hp (118 kW / 160 PS) and 162 lb-ft (219 Nm) of torque.

According to Scott Thompson, Toyota's Australian marketing manager, "It (the Rukus) will be loaded with great standard features, but we expect many owners to express their individuality by making their car stand out from the pack." He added, "Potential customers have told us they want this style of car. We've listened and we're responding."

Source: Toyota Australia
Published Mar 11th, 2010 12:15am By Michael Gauthier
Posted in:


Toyota Australia today announced it will launch an all-new model for Australia, to be known as "Rukus", before the middle of the year.

New Toyota Rukus is an urban utility vehicle with head-turning styling that projects an aggressive appearance.

Toyota Australia's marketing manager Scott Thompson said Rukus is designed to bring young, urban trend-setters to the Toyota family - especially those who have never previously considered a Toyota.

"It will be a case of 'Rukus' by name and ruckus by nature," Mr Thompson said.

"This is a car that's designed to be different, with a boxy shape that has become iconic," he said.

"When it's launched late in the first half of this year, it will certainly stir up the small-car market - creating a 'ruckus', if you will."

Mr Thompson said Toyota Rukus will be offered to urban dwellers as a blank slate.

"It will be loaded with great standard features, but we expect many owners to express their individuality by making their car stand out from the pack.

"That might involve wild paint jobs, funky wheels or other ideas, limited only by the imagination of owners - and what's legal.

"Potential customers have told us they want this style of car. We've listened and we're responding.

"Rukus is designed to be different: it's not for everyone. It's a bit like Vegemite: it's an acquired taste," Mr Thompson said.

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Comments (7)

need4speed need4speed
honda did the same thing with the element here in north america. they introduced the "sc" model which was suppose to be more hip style wise. I see many parallels with what honda did and what toyota plans to do in the australian marketplace. and thats all i got to say about that.
Mar 11th, 2010 11:48pm
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Alfafox5 Alfafox5
One word: desperate.
Mar 11th, 2010 2:21pm
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sideskraper sideskraper
No. Pillbox cars have never worked in Australia. In the last 30 years, cars developed for the US markets have not worked either. No one will want this when you will be able to buy much better cars (both looking and value wise) for the money. If Toyota Oz were smart they'd bring the iQ into the country.
Mar 11th, 2010 12:53am
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carbonsigma carbonsigma
They should bring the iQ here because the Smart was so successful here? ...
Mar 11th, 2010 3:41am
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AussieV8 AussieV8
In general over the last 30 years these cars haven't worked but the KIA Soul seems to be doing OK and I'm guessing that Toyota wants some of that market i.e. 23-30 years who don't want a standard Holden or Ford. TTFN
Mar 11th, 2010 5:46am
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genie genie
AussieV8, you say that like this is the first car thats not a Ford or a Holden sold in the country. Kia sell around 400 Soul's a month, not exactly huge volume, and this is far uglier than the Kia, and no doubt will be more expensive. I can't see it even taking 50% of Kia's Soul sales.
Mar 11th, 2010 11:16am
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sideskraper sideskraper
carbonsigma: The smart suffered from being overpriced, and have poor distribution networks. It's being brought in as a niche vehicle, not the volume vehicle that it could potentially be. AussieV8: The under 25 market that Toyota seem to be aiming for will not respond to a warmed over Scion. Not when for around $20k list you can buy a Swift, Polo, etc. For not much more you can get into Golf's and 500's. All better cars and better looking cars than that floater. The Kia Soul is a good design exercise, and I suppose there will be some 19 yr old girls out there who need the space and practicality to cart around their shoe collections or miniature poodles and carry a couple of mates as well. Luckily I'm not a 19 year old girl so if I felt the need for a car shaped like a box, I'd get a Suzuki Supercarry.
Mar 11th, 2010 5:18pm
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