South African Joule EV Practically Production Ready in Geneva

Joule EV by Optimal Energy near production prototype 08.03.2010

On sale in 2013

By Michael Gauthier
March 8, 2010 2:00 pm
Filed Under: Electric Vehicle, Geneva Motor Show, Specialty Marques

South Africa-based Optimal Energy has unveiled the all-electric Joule at the Geneva Motor Show.

Designed by Keith Helfet, the Joule went from a static model to a near-production vehicle with the assistance of Zagato's Total Design Center. Compared to the original concept, shown at the 2008 Paris Motor Show, the ‘new' Joule features revised styling and production-ready equipment.

Hand-built by Hi-Tech Automotive, the display vehicle is just one of 100 prototypes which will be made for testing, development, and marketing purposes. When the car enters full-scale production in late 2012, parts will be supplied by Germany's EDAG and South Korea's Energy Innovation Group (they will supply the batteries).

Specifications include a high strength steel chassis, a regenerative braking system, and a 36 kWh tractio battery. The latter powers a transversely-mounted synchronous electric motor with 75 kW (101 hp / 102 PS) and 280 Nm (207 lb-ft) of torque. Connected to a single-speed reduction gearbox, the motor enables the Joule to accelerate from 0-100 km/h (0-62 mph) in less than 15 seconds and hit a top speed of 135 km/h (84 mph). While it's not fast, the Joule will have a maximum range of 230 km (143 miles) based on the New European Driving Cycle (NEDC) or 300 km (186 miles) using the Urban Dynamometer Driving Schedule (UDDS). When the battery is drained, owners simply plug the car into a single-phase 230v / 16A outlet.

According to company CEO Kobus Meiring, "Optimal Energy is capitalizing on South Africa's technological prowess, its track record of building premium cars for the export market, the current sea change in transport technology brought about by climate change, pollution and energy security issues, and the immense progress in battery technology. Interest in Joule has been enormous both at a local and international level. Current market conditions are slowing down the traditional manufacturers' efforts while the market - especially for clean vehicles - is predicted to be in a strong upward swing from 2012 onwards."

Look for the Joule to go on sale in Europe in mid-2013, with a base price of roughly €24,300 (at current exchange rates).

Check out the press release for additional information

Source: Optimal Energy

Press Release (Click to expand)

JOULE - BORN ELECTRIC

Refined all-electric Joule debuts at the International Motor Show in Geneva Joule, the revolutionary electric vehicle from South African company Optimal Energy, is on display at the 80th International Motor Show in Geneva in a form tantalisingly close to the planned production version.

Designed by South African?born Keith Helfet, Joule has been developed from a static display model and engineering prototype into a pre-production prototype by Zagato's Total Design Centre, and Joule deservedly forms the centrepiece of a stand at Geneva shared by Optimal Energy and the iconic Milanese design house.

The Optimal Energy-Zagato-Helfet team has made a number of changes to Joule and the car shown in Geneva is somewhat different, especially at the rear, from the version first unveiled in Paris two years ago. This car was hand-built near Port Elizabeth, South Africa by Hi-Tech Automotive, which is responsible for building a marketing and test fleet of approximately 100 vehicles. These will double as research and development units, some of which will be on South African roads by the start of the Soccer World Cup in June.

Joule's mantra is Born Electric. A key strength and differentiator of Optimal Energy is freedom from many of the constraints that affect traditional car companies. As virtually the only automotive manufacturer focused exclusively on electric cars for the mass market, everything Optimal Energy does is directed towards achieving that goal. Not only has this fresh approach led to the creation of a new kind of car, but it will ultimately also lead to a new way of buying a car and a new kind of customer ownership experience.

Full?scale production of Joule will begin at the end of 2012, with cars in showrooms by mid-2013. Key design goals for the finished product include a range of 230 kilometres based on the New European Driving Cycle (NEDC) or 300km using the Urban Dynamometer Driving Schedule (UDDS), integration with existing charging infrastructure, a genuine freeway cruising capability, seating for five, a 4-star NCAP safety rating and a retail price of €24 300 in today's terms.

Optimal Energy has signed a Memorandum of Understanding with EDAG, a German automotive full service supplier, to industrialise the Joule. EDAG has built an outstanding reputation working with many well known carmakers over the past 40 years, and in partnering with EDAG, Optimal Energy is ensuring that the best of German automotive engineering will be integrated into the series production Joule.

Optimal Energy has also signed a Memorandum of Understanding with Energy Innovation Group (EIG), a South Korean lithium battery cell supplier, to explore the potential of setting up a manufacturing facility in South Africa, for the non?exclusive supply of cells to Optimal Energy. The Industrial Development Corporation of South Africa (IDC), as potential investor, is party to this Memorandum. The IDC is currently an investor in Optimal Energy.

The Department of Trade and Industry (DTI) of South Africa has just announced its 2010 - 2013 Industrial Policy Action Plan, in which the commercialisation of South Africa's electric car is specifically addressed. This includes the provision of appropriate support to encourage local manufacture of EV's and related components, infrastructure roll-out for such EV's, creation of testing facilities, provision of demand stimulation mechanisms and public education on the use and benefits of alternative energy source vehicles.

These are major steps towards reaching Optimal Energy's vision of establishing and leading the electric vehicle industry in South Africa and expanding globally.

ABOUT OPTIMAL ENERGY

Optimal Energy is a 21st century mass market automotive company, manufacturing advanced fully-electric cars for global sale. The company is headquartered in Cape Town, South Africa and employs an international team of automotive experts. The company has tackled the future of motoring using a "green fields" approach, harnessing the latest technologies and attracting the best brains in both the automotive and electrical spheres.

Optimal Energy is privately owned, but thanks to its vision for personal transport in the future, it can count both the Industrial Development Corporation of South Africa (IDC), as well as the Innovation Fund - the technology investment division of the South African Department of Science and Technology - as financial backers. Optimal Energy has mandated a consortium of advisors (International SPC, PricewaterhouseCoopers and Axelcium) to do financial optimisation and capital raising during the industrialisation phase.

The company is led by CEO Kobus Meiring, an expert in building large scale operations at world class standards and a visionary in the field of electric vehicles. Since his establishment of Optimal Energy in 2005, at a time when electric vehicles were not taken seriously, almost every manufacturer has joined the race to bring an electric vehicle to market. Meiring foresaw this trend and deliberately positioned Optimal Energy to be a leader in the race.

"Optimal Energy is capitalising on South Africa's technological prowess, its track record of building premium cars for the export market, the current sea change in transport technology brought about by climate change, pollution and energy security issues, and the immense progress in battery technology," comments Meiring. "Interest in Joule has been enormous both at a local and international level. Current market conditions are slowing down the traditional manufacturers' efforts while the market - especially for clean vehicles - is predicted to be in a strong upward swing from 2012 onwards."

Once production of Joule begins, Meiring estimates that Optimal Energy, which currently employs more than 100 highly-skilled permanent personnel, will increase headcount to around 2 300 employees, while a further 8 000 people will be employed in various related and support industries. "We are in the process of selecting a site for our first assembly and manufacturing plant. The location of the plant will be announced later this year," continues Meiring.

ABOUT JOULE

From the start Joule was conceived as a fully electric vehicle (EV), with all aspects of its design - from the styling to the safety features - reflecting this. Legendary ex-Jaguar stylist Keith Helfet came up with a shape that is a breakthrough in design and practicality yet has a drag coefficient that puts it at the forefront of aerodynamic efficiency. Joule will also boast a list of features that will make it exceptionally user?friendly, including clever packaging, an infotainment system, connectivity and navigation. All of these design features will make Joule the most practical and intelligent car that an urban motorist can own.

Battery
The Joule is powered by a 36 kWh tractio battery. The function of the battery is to provide the energy required to power the electric motor of the Joule. In order to fulfil this function, the battery controller manages the energy transfer during charge, dscharge and regeneration, a process that involves complex monitoring processes as well as sophisticated communication with other vehicle systems.

The traction battery consists of a number of modules, each module containing lithium-ion cells. These cells are at the forefront of battery technology and safety, and have a high specific energy density. This allows the Joule to achieve the desired range without the mass penalty of older technology batteries.

The battery pack is mounted onto battery trays which slot into the vehicle from below and which can be replaced within few minutes. These trays form an integral part of the structure, and their location serves to ensure a low centre of gravity which reflects in the Joule's handling characteristics.

The Joule range is 300 km according to the Urban Dynamometer Driving Schedule (UDDS) and 230 km using the New European Driving Cycle (NEDC).

Brakes
The all?wheel disc braking system provides excellent braking performance, including safety features such as ABS. Joule is also equipped with a regenerative braking system which, during deceleration, converts kinetic energy into electrical energy. This is used to recharge the traction battery, thus extending the range of the vehicle.

The regenerative braking system operates separately from the standard brakes and is actuated when the accelerator pedal is released. This allows virtual "single pedal driving", providing very easy and comfortable control of the car.

Exterior
With its simple, elegant lines and self-assured stance, Joule displays a timeless appeal, which sets it apart from the competition. Styling does not compromise the aerodynamics of the vehicle, and Joule's design is inherently aerodynamically efficient. This allows for maximisation of the vehicle range, especially important at high speeds. An on-going drag reduction program is in place to improve efficiency.

The thermal and reflective properties of the paint and windows are being optimised in order to reduce the energy required to cool and heat the vehicle.

Chassis
The design of the chassis ensures that the vehicle mass is kept to a minimum without compromising crash safety or handling characteristics. This has been achieved by making the battery tray an integral part of the chassis, maintaining stiffness and strength without adding mass.

The judicious use of high strength steels, provided by one of the world's greenest steel producers, also ensures that mass is reduced without sacrificing strength.

Motor
Propulsion is by means of a transversely-mounted synchronous permanent magnet motor providing 75 kW peak power and a peak torque of 280 Nm. The motor drives the front wheels through a 7.4:1 single speed reduction gearbox/differential unit.

Performance is brisk with a 0-60 km/h acceleration time of less than five seconds, 100 km/h coming up in under 15 seconds. Maximum speed is 135 km/h, making Joule perfectly suitable for highway driving.

Powertrain management
A uniquely integrated computer developed from EV?specific architecture controls all Joule's on-board systems and ensures - amongst other things - that the instant torque available on pull?away is properly managed to prevent wheel spin. An integrated, programmable on?board charger ensures that no external charging infrastructure is required and that charging can be synchronised with off-peak electricity.

Suspension
The Joule is essentially a city car, and its suspension and steering system reflect this. It is equipped with an electric power steering and has a turning circle of under 10 metres for exceptional manoeuvrability.

The front McPherson struts, combined with independent rear suspension, delivers a modern design with superior dynamics and handling. Wheels and tyres form an integral part of a vehicle's suspension and low rolling resistance tyres contribute to Joule's efficiency. Custom 16-inch light alloy rims are standard, reducing unsprung mass and contributing significantly to the Joule's handling characteristics.

Seating
The Joule is designed as a five-seater. The two front seats are equipped with adjustment for height, fore/aft and recline. They are separated by a central console which provides armrests and storage space.

The rear seat is moulded with three individual seat positions. The folding backrest allows luggage volume to be progressively increased when necessary, for maximum versatility. Joule has a luggage volume capacity of up to 700 litres, with seating flexibility similar to an MPV.

Solar panel
A photo-voltaic solar panel mounted on Joule's roof will be offered as an option. The energy generated by this panel may be used in various ways, internal environmental control being the most efficient.

Electricity generated in this manner could also be fed back into the traction battery or used to power ancillaries such as daytime running lamps or entertainment systems.

Home charging
The charging system has been designed to be intuitive, automatic and safe, allowing Joule to be simply plugged in and left to charge. Normal charging is from a single-phase 230v / 16A supply to a charge point located on the Joule.

The ability to integrate with existing charging infrastructures is of paramount importance, research is being done on how best to design a system that can integrate with current (and future) systems. Integration with modern "Smart Grid" electrical networks is being investigated, so as to optimise energy usage and provide Joule users with the most cost?effective charging options.

Refinement
Because an EV has minimal mechanical noise, and in Joule's case, almost no wind noise either, the suppression of interior and road noise is of vital importance. This is addressed in various ways, including careful tyre selection and suspension tuning.

Pedestrian safety is vital and Optimal Energy is investigating ways of warning
pedestrians of Joule's approach without generating intrusive noise.

Running costs
Joule is designed for ease of maintenance. With substantially fewer moving parts, there is considerably less wear and tear, and the regenerative braking system also reduces wear on the braking system. Likely service intervals will be 40 000 km or two years, the absence of oil as a lubricant further adding to Joule's environmental credentials while saving money.

With Joule's vehicle control system continuously monitoring the state of health of the vehicle, service information will be regularly downloaded and analysed, allowing a vehicle to be called or scheduled for repair or maintenance before failure occurs.

The design is also being optimised to reduce repair times and costs, as these have a significant effect on insurance costs. Attention is being given especially to the repair of damage sustained during city (low speed) use, as this is the environment where Joule will mostly operate. Not only is the pressed steel body designed to be easily recyclable and repairable, but special attention has been given to the extremities and corners to ensure they are as damage?resistant as possible.

Safety
Safety was paramount in the design of the Joule, and the design goal is a minimum Euro NCAP 4-star rating when it goes on sale. Airbags, ISOFIX child seat attachment points, stability control and anti-lock brakes, features ensuring the safety of the high voltage electrical systems: all are an integral part of the design

Comments

The Car Guru 4
March 8, 2010 2:32 pm
Its got a good name, unique looks, and a great interior (but I think those c-pillars will be a little bit intrusive(a lot actually)). And with the electrical technology from the aliens at District 9, this car could sell.


Edited by user on March 8, 2010 at 2:33 pm
rnsaza
March 8, 2010 8:01 pm
SA put a satellite into orbit in about the 80's, may have been earlier, and have popped a home grown nuke off too so I think we might have some tech brains left here on the tip of Africa. I can't wait to see this car and with luck get to drive one. Owning one would be fantastic, my daily commute suits this car 100%. As for the Aliens, hell they just keep walking across the border, never mind landing from space :D


Edited by user on March 8, 2010 at 8:04 pm
Hardboy997
March 9, 2010 2:37 am
Agree with The Car Guru 4 about those C pillars. The car looks just "not bad". The front lights remind me Jaguar XJ220 lights and tail lights Volvo C30. And what about security?

eddie
March 8, 2010 2:40 pm
Nice looking and it is fast enough. I had a 454 corvette in the 70's that could go 0-60 in about 7 seconds and I thought that was fast.

BabyMilo
March 9, 2010 12:44 am
I liek it, i think it looks kind of original and cool but those C pillars will be a b*tch

Hanneso_CARmag
March 9, 2010 3:11 am
I mentioned the C-Pillar issue to Keith Helfet, the designer, at the Geneva Show and he is convinced it is no issue, and said I should sit in it and see for myself. Stationary, there's isn't a visibility issue. I'd like to try it on the road, though.

NewGit
March 9, 2010 4:23 am
Two things, how long to charge? What about load-shedding? When Eskom decide to cut the power then you'll be charging with a generator - may as well stick to fossil fuels...

fusion01
March 12, 2010 11:25 pm
99% of Eskom's energies lie in coal production - for the foreseeable future. It's shameful, especially when we are paying a 2c 'green tax' for every kw/h consumed. Got no problem with the tax per se, if it truly was being spent where it should be. Lovely car and makes me proud to be South African. More here: http://www.dontbeapassenger.com and here: http://www.optimalenergy.co.za.

SPORTINGUISTA_29
March 9, 2010 4:26 am
Another strange car!!! I don't like it to

need4speed
March 9, 2010 1:40 pm
better looking than a nano

Kid_Voltron
March 10, 2010 12:47 am
A giant leap...an electric car for everyone...and this : "When the battery is drained, owners simply plug the car into a single-phase 230v / 16A outlet." ...is what evenmakes it better!!! They've gone into territories no one want's to enter, except for those who can afford expensive and exotics like Tesla's... a job well done!

Nico-
July 10, 2010 1:20 am
This is a cool car, go South Africa!

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