Aston Martin Debuts Two Special Editions in Geneva

 Aston Martin Debuts Two Special Editions in Geneva
Aston Martin DBS UB-2010 Limited Edition in Geneva

Bespoke styling program also launched

Aston Martin used the Geneva Motor Show to debut two special editions and their new customization program.

The V12 Vantage Carbon Black Edition features unique metallic paint (which requires 50 man-hours of hand painting to apply), carbon fiber side strakes, and black diamond turned alloy wheels. Inside, Aston Martin installed carbon fiber sill plates with "V12 Vantage Carbon Black" etched in stainless steel.

The other special edition, the DBS UB-2010, celebrates Dr. Ulrich Bez's 10th year as Aston Martin CEO. It features ‘Azurite Black' paint, metallic bronze leather (with woven leather seat inserts), Cryptic Titan trim, and sill plates signed by Bez. Production will be limited to 40 units - 20 Coupes and 20 Volantes.

Besides the special editions, Aston Martin launched Works Service Tailored. Effectively a bespoke styling program, Works Service Tailored "...focuses on fashioning color and materials with limitless boundaries precisely to customer choice and specification, enabling owners to apply their own personal taste." To kick off the launch, the company unveiled a Magma Red Rapide and a Blue Pearl White DB9 with gun metal accents.


At the 80th Geneva Autosalon, Aston Martin will present the world debut of the V12 Vantage Carbon Black Edition, a new bespoke service; Works Service Tailored and the new DBS UB-2010.

V12 Vantage Carbon Black Edition
The first V12 Vantage Carbon Black Edition is displayed on this year’s show stand celebrating the enormous success of the V12 Vantage which has surpassed all sales expectations since launch. The new special edition adds a typically understated flair to this acclaimed model. Featuring bespoke Carbon Black metallic paint especially formulated with a subtle metallic twist to create a deep rich patina; each car will undergo 50 man-hours of hand painting followed by stringent quality checks. The iconic Aston Martin side strake has been fashioned from carbon fibre backed by a black mesh and complimented with gloss black 10 spoke diamond turned alloy wheels. A bright finished grille and front parking sensors (normally an option) complete the exterior detailing. Each Carbon Black is bestowed with a carbon fibre sill plaque etched with V12 Vantage Carbon Black in stainless steel.

Works Service Showcase
Works Service Tailored is a new service offering customers of both new and existing Aston Martins, personal tailored options through Aston Martin’s world famous Works Service facility. Works Service Tailored focuses on fashioning colour and materials with limitless boundaries precisely to customer choice and specification, enabling owners to apply their own personal taste.

Two Works Service Tailored cars are showcased at the Geneva Show (2 – 14 March 2009); a Magma Red Rapide featuring tailored ‘Cryptic Titan’ facia and door finishers and a DB9 with Blue Pearl white paint, gun metal exterior metal work, Blue Gin Leather and an African Walnut wood finish. Both cars serve as a showcase of what Works Service Tailored can offer to customers of both new and existing Aston Martins.

Since the 1920s, Works Service has served as a factory-owned specialist with the experience, passion and culture to care for any post-war Aston Martin or Lagonda with exquisite skill and attention to detail. Customers from all over the world choose to have their Aston Martin serviced and cared for by Works Service who can offer services ranging from ground up restorations, to modifying and creating bespoke solutions to individual tastes.

DBS UB-2010 Limited Edition
Aston Martin commemorates Dr. Ulrich Bez’s 10th year as Chief Executive of the company by unveiling the DBS UB-2010 edition which is a limited run of 40 DBS comprising 20 Coupes and 20 Volantes. Capitalising on the new Works Service Tailored competencies, each DBS UB-2010 has been specified personally by Dr. Bez and features a unique ‘Azurite Black’ paint finish, a metallic bronze leather with woven leather seat inserts and a ‘Cryptic Titan’ facia finish. Each car will bare ‘UB-2010’ sill plaques signed by Dr. Bez together with a final inspection plate after Dr. Bez has signed-off each of the 40 cars personally.

Prices will be confirmed at a later date.

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 Imasa Imasa
Oh my... V12 Vantage is sex on wheels.
March 4, 2010 5:18 pm
 Paulds Paulds
Yes indeed
March 4, 2010 5:35 pm
 moodyaaa moodyaaa
i agree guys
March 4, 2010 11:56 pm
 holmstar holmstar
Insanely beautiful car.
March 5, 2010 11:52 am
 kalle_Karlstrom kalle_Karlstrom
Beautiful but when are they dropping that ugly steering wheel? Its getting old and outdated.
March 6, 2010 5:18 pm