Michael Schumacher (GER) and Sabine Kehm (GER), Michael's personal press officer, Turkish Grand Prix, Thursday, 24.08.2006 Istanbul, Turkey / Copyright: Photo4 / xpb
Sabine Kehm has stepped into a leading managerial role for Michael Schumacher's second career on the formula one grid.
Although handled throughout his ultra-successful career by Willi Weber, Schumacher essentially negotiated his own return to F1 this year with Mercedes GP.
And according to German language reports and Sponsor News, Schumacher's long-time media manager and spokeswoman Kehm is now going to head the seven time world champion's management from a Geneva office.
The reports said 67-year-old Weber, whose new charge Nico Hulkenberg is making his F1 debut this season, remains integral to Schumacher's management but will instead focus on the merchandising side.