Audi Takes Another Jab at BMW with Latest TV Commercial

But that advertising approach does seem to show that they haven't quite got the confidence of BMW and Merc.

Merc will not respond just as Jay-Z will not respond to Soulja Boy. Period.

i don't think Mercedes will reply, they will try to stay serious and let the Bavarians have their little ad war. i like all three companies, if i were to chose one car from BMW, Audi and MB, i'd take the SLS.

Yes, come to think of it I don't think Mercedes will respond...I mean, I don't think I've ever seen a commercial where they slate a rival so unashamedly and so childishly (and trust me, I've seen plenty); I was referring more to BMW responding to Audi. Unfortunately, Audi have been at this for a long time; there is an ad on YouTube about an Audi 'running circles' around the Mercedes W124 (which was over-engineered and by far better than the Audi) and BMW 5-Series of that time. Then there's a keychain ad: http://www.youtube.com/watch?v=Qf8xsX39HSY ...don't know whether to laugh or to pity them.

Mercedes doesn't play games with Audi or BMW. For that, I respect them.

another one by BMW : http://www.youtube.com/watch?v=1iV3bCSXufE

McNamara68 couldnt say it better. and i agree 2010S5

those are all human defects, people can relate to that and that's what makes the commercials good.

audi hates you..

=)))) good one

Romanians love their upgraded VWs also! Don't forget them!

agreed, new A4 is a bad copy of A5.

I couldn't agree more about "car and driver", reviews are really stupid and useless.

Car and Driver's readership is huge and therefore matters to manufacturers. The mag also is perceived as having a huge bias toward BMW. Secondly, I think it is a bit of clever marketing. It gets noticed and gets dialogue and that translates into sales. Comments made re: brand stereotypes are derived from research on consumer brand perception. So really, it's just a re-iteration of negative stereotypes that many people have of a brand.

@ Uptohere ,true, the part with the old couple was the best :)

who knows when they filmed it

Clearly you know nothing about what's going on. Get out of the 80's.

To 2010S5 audi fan boy: if you don?t believe it just read it! It?s from Automotive News Data Center! Oh, and it?s from 2009 not the 80's...

I forgot: http://www.bmwblog.com/wp-content/uploads/true-luxury-2009.JPG

it's still a ridiculous statement. the world comprises of a lot more than the US you know, and in Europe the A6 trounces the 5-Series and E-Class for sales, as does the A3 over the 1-Series and A-Class and B-Class and CLC, and the TT destroys the Z4 and SLK. the A4 is also a close second to the 3-Series (with the C-Class lagging in 3rd), and A5s are becoming a hell of a lot more common. worldwide, Audi recorded an increase in sales figures last year, whereas MB and BMW reported a decrease. not only that but Audi has manufacturing in India now, which means that their cars aren't subjet to 97% import duty on foreign manufactured cars. that's a HUGE step, so give it another 5 years and Audi will quite easily be king of the hill a Mercedes dealer recently told me that they're getting more and more worried about Audi, and they're losing customers every day. to say Audi doesn't represent a threat is incredibly ignorant and shows little understanding of the current car market

Carvalho, you're stating numbers from a BMW-Fanblog to back up your point of view and they're only based on a fraction of their model range. If you look at the worldwide sales of both companies, you'll realize that Audi sold 8000 units more than BMW did in January. Regarding only a part of one market and selling it as evidence of a 'good' company seems to me a little desperate.

If that is the best slight you can come up with, then what should be said of those cars that are bested by Audis that "are nothing but rebadged and significantly more expensive Passats or Golfs :) lol...."? This constant reference to VW is just lame. Stranglely enough, it could work quite well in Audi's advertising.

Volky34, what a new and interesting conclusion !

especially as the Passat doesn't share a chassis with a single Audi, and the Golf was based on the A3's chassis as the A3 came first. i hate ignorant comments from ignorant people regarding Audi's so called badge engineering when they do nothing of the sort. every company shares bits under the surface. why don't you ask BMW where the engine for the MINI comes from? i'll give you a clue, it's Peugeot. i'd much prefer a VW engine in my Audi than a Peugeot engine in my pocket sized BMW

Amen to that!

LMFAO!!!