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New Ford Focus Badged as Mercury Tracer Due in 2011

Mercury gets to survive!?

According to a recent report, Mercury could be getting a new lease on life with the addition of a new small car.

During a dealers-only meeting, where Ford outlined their future product lineup, company executives confirmed Mercury will get a version of the redesigned Focus. While details are limited, two Mercury dealers said the car will wear the Tracer name when it goes on sale next year.

After the event, Ford's President of the Americas, Mark Fields, said "...the trend toward fuel-efficient vehicles is very important, and the trend toward small cars is coming back. Our strategy is pretty simple: have a broad-based lineup."

This is good news for Mercury fans, as the brand has been in limbo for years. With the Sable dead, the Grand Marquis obsolete, and the current Mountaineer on its way out (it remains unclear it there will be a new model) - many believed Mercury was toast. However, this initial report seems to contradict the doom and gloom. Will Mercury survive? Will anyone care? We'll find out soon enough.

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Comments (8)

9TNine
Whatever Ford US does I hope they don't change the styling too much... ruins an otherwise good looking car!
Feb 16, 2010 1:11 pm
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fast_lane
Mercury should be killed off. I see way more Fords on the road than Mercurys. I thought Ford was going to be done with badge engineering. If anything, maybe Ford can offer a Ford Fusion Mercury Package (with Mercury like styling)?
Feb 16, 2010 1:01 am
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Xanavi23
Worst...idea..ever. Remember once upon a time cars were less about business and more about passion? Now, im not saying its good to have a company that is nothing BUT losing money but when considering a very old brand like Mercury, think less with your head and more with your heart/balls. Besides with a brand that fallen off the radar as much as Mercury, it allows you to push the envelop much more in terms of new ideas for economical kinds of cars. Its easier to do than say Ford because Ford is still tied to some of their roots, at least in North America.
Feb 16, 2010 6:55 am
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Accazda
Please for the LOVE OF CHRIST... DONT BRING BACK THE TRACER BADGE!!! Mercury is more than Marauder (panther frame) of current. Mercury is more than a Sable or a Exploder or a MKX or a Edge or any of Ford's current staple, with a cheap plastic waterfall grill, plastic covers over the lamps front and rear. The entire purpose of why Pontiac died a MISERABLE death, is because the stuff that had the badge on it, was gutless and could be picked up at SATURN! On top of.. Pontiac was in DIRECT competition with SS Chevys, making it completely pointless and redundant. If Mercury is going to climb out of the rock under Lincoln.. its going to have to have a SERIOUS amount of money DESIGN and time! NEITHER of which FORD has to squander on SHIT like Mercury. If you want sport.. go to SVT. If you want Ford flavored "Lux" you go to Linc. If you want cheap.. go to FORD. But please GOD, let TRACER and its Mistique based brethen stay dead!
Feb 15, 2010 7:28 pm
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mphillips12000
Years back, I drove one of the first generation Mercury Tracers, back when it was a rebadged Mazda 323. It was a fine little car: handled well, torquey engine, nicely appointed. I'm happy to see a successor return and also see Mercury not fade away into oblivion. While I'm not sure how the brand will further differentiate itself from Ford in creating a compelling identity, I prefer the Mercury design signatures, with their matte chrome, waterfall grill and stacked lamps.
Feb 15, 2010 5:53 pm
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Xanavi23
Its too bad we never got the 323 GT-R version of the Tracer eh?
Feb 15, 2010 10:56 pm
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Xanavi23
Great Comment V6s Stink, not to mention unbiased. Mercury could never be called my favorite brand, but i do like them alot. The Mercery Cougar XR-7 and Marauder were two of my favorites. The Mercury Cougar of late 90s and early 2000s while somewhat flawed was another great car that would do great today, especially with some more engineering. We know Mercury for classic Muscle kinds of cars, so while 1 or 2 models should still boast big power(relative), Mercury could do well with some compact sporty cars, and sport coupes, FWD or otherwise. In a day where classic Brands have died, Pontiac for one, its good to see some old blood kept alive. Along with Pontiacs death so two did the maker of the original Muscle car. Lets not see anymore History go down the drain.
Feb 15, 2010 5:52 pm
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v6s_stink
It is good news to read that Ford is probably going to keep Mercury. I'm not a fan of this kind of badge engineering. But, keeping the brand alive will give a more inspired group of people in the future a chance to develop some distinctive and desirable cars. The original two series of Cougars were built on Ford platforms but they offered unique style and their size fit very nicely between the Mustangs and Thunderbirds of the day. They could even be had with HP levels not available in either Ford. The GTE came with a monster 427. Obviously not the 427, but the rest of the distinctive qualities and/or market philosophy behind these cars should be a model for what Mercury could once again become. With so many American brands disappearing, when better times come, there will be a demand for a distinctive brand that fits in well below Cadillac and Lincoln in price.
Feb 15, 2010 5:22 pm
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