Lamborghini has released a new video to support their "Ad Personam" program. The plan, which translates from Latin as "To the person," offers customers the opportunity to select from a variety of exclusive options.
The options include an extensive variety of choice in exterior color, leather tone, and stitching hue. As the video points out, one thing that will not be changed is Sant'Agata, Bolognese, where each hand built Lamborghini is still assembled.
Lamborghini makes Ad Personam available, for a fee, to those customers who need an extra level of exclusivity. Launched at NAIAS in 2008, the only limiting factor to the options is the customer's available cash.
Lamborghini Ad Personam Programme Promo Released [Video]
By Zack Newmark
February 4, 2010 1:00 pm
Filed Under: European, Lamborghini, Lifestyle, Specialty Marques, Supercars
Comments
dbehmoaras
February 4, 2010 7:08 pm
Great video. The dark blue on these Lamborhginis has to be the best looking color I have ever seen on a car. I would kill for the LP560 Spyder in that color with the black rims. Gorgeous.
EDavis
February 4, 2010 7:42 pm
Once the gentlemen in this photo [link below] discover that Lamborghini will be offering them a near unlimited variety of color choices, you can bet that upcoming issuses of Robb Report will be filled with some exceptionally hideous Gallardos.
http://www.guidofistpump.com/guido%20pix/guidodudes2.jpg
Ya feel me?
Edited by user on February 4, 2010 at 7:43 pm
MTC
February 4, 2010 8:26 pm
I remember I watched this vid on Lambo's Apple podcast thingy years ago, not a new vid at all
haji
February 4, 2010 11:48 pm
cool vid. pity its a few years old. both lambos are pre facelift versions.
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