Audi First Auto Maker to Present at Toy Show

Silberpfeil Auto Union Typ C limited edition pedal car

Audi plans to show off a range of toys and model cars at the world's largest international trade event for toys and games. When the Spielwarenmesse International Toy Fair kicks off next month, Audi subsidiary Quattro will be front and center with a 1:2-scale model of the Auto Union Silver Arrow Type C.

The chain-drive Type C model will be joined by an Audi children's car, and an Audi junior quattro. Stuffed cars and teddy bears will also be put on show.

Audi will be the first automaker ever to put on a display at the event. The 61st edition of the fair will take place from February 4-9 in Nuremberg, Germany.

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61st International Toy Fair: Audi to exhibit

Audi to be the first carmaker to exhibit at the International Toy Fair in Nuremberg
Exclusive model cars and children's toys
Approximately 2,700 exhibitors from 59 countries - including quattro GmbH

AUDI AG will be the first carmaker ever to present a selection of its products at the 61st International Toy Fair in Nuremberg. The exhibit booth for the car brand with the four rings will present visitors with a selected range of toy models and new products from the Audi children's world. The 61st International Toy Fair takes place from February 4-9 in Nuremberg.

During its debut at the toy fair, AUDI AG subsidiary quattro GmbH will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear. Industry professionals, journalists, commercial resellers and large-volume buyers can view the world of toys offered by Audi by visiting the exhibit booth.

A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The stuffed TT and motorsports bear, the Audi kids' car and the Audi junior quattro will also be exhibited.

By being the first carmaker to exhibit at the Nuremberg fair, Audi is seeking to raise awareness of the diverse range of toys the company offers. "It's an exciting project," said Caroline Gerberding, who is responsible for exhibitions and events at quattro GmbH. "For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our "little" Audi world.

The International Toy Fair in Nuremberg is one of the world's leading professional exhibitions for toys and leisure products. About 2,700 exhibitors will display their wares from February 4-9.