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Fiat 500 Pink Limited Edition

 Fiat 500 Pink Limited Edition
Fiat 500 Pink Limited Edition

Fiat is introducing a new, limited edition version of the Fiat 500.  In a grotesque overstatement of the obvious, a Fiat PR flak writes that the 500 Pink appeals "mainly to young women," and is being marketed as a, "'must-have' motoring fashion item."

The car is based on the 1.2 Lounge, which uses the 1242 cc engine to get from 0-62 mph in about 13 seconds.  The car has a top speed of 99 mph.  The limited edition 500 is painted in a purplish pink, and has a black interior.  Features on the three-door include start/stop, a sunroof, and leather gear shift knob.  A pink key cover, floor mats, and special badging is also added to the kit.

Only 500 units of the Fiat 500 Pink will be produced.  The vehicles are already on sale in the UK for £11,700, including taxes and paperwork, a £500 savings compared to buying the equipment separately.

500 GETS IN THE PINK

It's the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 - the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today (19 January) - and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010's ‘must-have' motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

Based on the 1.2 Lounge specification, the Fiat 500 Pink features:

* Start&Stop
* Sunroof
* Leather gear knob
* Black interior
* Side rubbing strip with 500 badge
* Special pink key cover
* Special carpet mats

The new car costs £11,700 OTR - just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.

Start&Stop - which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again - is fitted as standard, in line with all new 500s. Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink - just like many of our customers who have been asking us for this limited edition," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

For more details on the Fiat 500 Pink or to place an order, customers should visit: www.fiat.co.uk/500pink.

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Comments (5)

 bfghemicuda bfghemicuda
I don't care for it but some will buy it.
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January 20, 2010 11:18 pm
 mohaon mohaon
i don't like the color either. really nasty!
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January 20, 2010 2:26 am
 RzGTmorio RzGTmorio
What a crazy paint to paint a FIAT 500!!! I don't like it
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January 19, 2010 11:48 pm
 M! M!
good job FIAT!. not too many company dares to market their car in pink.
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January 19, 2010 9:12 pm
 Mikeado Mikeado
My sister loves this car. Unfortunately for Fiat, she's 11-years-old.
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January 19, 2010 8:04 pm