Honda Insight Sports Modulo Concept, Freed and Life Styling Concepts Ready for 2010 Tokyo Auto Salon

 Honda Insight Sports Modulo Concept, Freed and Life Styling Concepts Ready for 2010 Tokyo Auto Salon
2010 Honda Insight Sports Modulo Concept

A new Honda Insight concept will make its debut at this weekend's Tokyo Auto Salon.  The hybrid will appear alongside the Freed and Life styling studies, also making their debuts.

The Honda Insight Sports Modulo Concept has been designed with the theme "Exciting Eco" in mind.  The car features a bold new front bumper that adds a new lower grille, diffuser, and LED lighting.  The wheels are of impressive design, and lead to sport-inspired sidesills.  In back, a new squared bumper adds a stronger look.  Clear plastic replaces the red plastic covering the taillights.  For some odd reason, ridiculous-looking fins have been tacked on at either side of the hatch.

Still, the car does look more appealing than the 2010 Insight.

The Honda Freed study is a metallic purple MPV with glittery girlish details stuck all over.  It features engraved metal touches, purple-tinged wheels, and well-incorporated fog lights.  Inside the four-door drivers and passengers will sit comfortably in the white leather (purple stitch) interior.  The contrasting black and white interior is an interesting design, with many young women surely appreciating the bling added to the dash and door inserts.  

Others will be drawn to the noisy design of the Honda Life study.  Painted in yellow, the car looks a bit like an unusually-shaped taxi.  The graphics all over the vehicle, including the wheels and roof, look clumsy, at best.  Inside, the ambient blue lighting, yellow inserts, black trim, and two-tone seats continues the overly busy design.

The three vehicles will remain on display in Tokyo through Sunday.


Overview of Honda Exhibition at Tokyo Auto Salon 2010

TOKYO, Japan, January 13, 2010 - Honda Access Corporation*1, manufacturer of genuine Honda aftermarket parts and accessories, announced that it will feature a new Modulo*2 concept vehicle and new styling study models in its exhibition at the Tokyo Auto Salon 2010 with NAPAC*3, to be held from Friday, January 15, to Sunday, January 17, 2010, at Makuhari Messe in Chiba, Japan.

Leveraging the Insight hybrid vehicle's advanced aerodynamic performance and fun, comfortable driving, the Insight Sports Modulo Concept expresses the joy of driving with the theme of "Exciting Eco." With its advanced styling featuring chiseled lines, the Modulo concept vehicle demonstrates the new value that Sports Modulo customization has to offer a next-generation hybrid.

In addition, Honda Access will display highly customized Freed and Life styling study models, as well as the Step WGN and other automobiles that feature Honda's latest equipment. The exhibition will also present the Gathers Advance*4 next-generation car navigation system concept model, genuine Honda parts and accessories.

*1 Honda Access Corporation is a wholly owned subsidiary of Honda Motor Co., Ltd.
*2 Modulo is an original Honda customization brand.
*3 Sponsored by the Tokyo Auto Salon Association with the cooperation of the Nippon Auto Parts Aftermarket Committee (NAPAC).
*4 Gathers is a genuine audio and navigation system brand exclusively for Honda vehicles.

Tokyo Auto Salon 2010

Honda vehicles on exhibit

Concept model automobile
Insight Sports Modulo Concept

Study model automobiles
Freed Styling Study
Life Styling Study 2010

Competition automobile
Touring Modulo Insight (participated in 2009 Enjoy Endurance Race at Twin Ring Motegi)

Production automobiles
Modulo Insight, Modulo Step WGN, Modulo Stream, Sports Modulo Civic Type R, Civic Type R Euro (vehicle with dealer options)

Navigation system concept model
Gathers Advance

 

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 Turbo534 Turbo534
wow. This looks Frankensteinian. Choppy, non cohesive design with the emphasis on UGLY. I wouldn't let the SciFi fans design another car for Honda. Ever!
January 13, 2010 1:51 pm
 N20_Purge N20_Purge
Looks like a touring car from the distant future. o.0
January 13, 2010 1:58 pm
 joshg_5 joshg_5
*vomit* Maybe Honda should have used a little more of that "sport" focused engineering on the CR-Zzzzzz....
January 13, 2010 4:53 pm
 MTC MTC
What's up with Honda? a low power sports car with not impressive at all mileage and now this? Not a good start for 2010 is it?
January 13, 2010 6:18 pm
 andrewB andrewB
interesting design differently from the future look, i sort of like it with having the stance of the car It has to have some design to other cars coming out soon
January 13, 2010 9:55 pm
 pismeov pismeov
interesting concept, but you know the whole "sport" thing just falls apart when you see those ridiculous, skinny, economy tires.
January 14, 2010 2:03 am
 Turbo534 Turbo534
The side profile is hideous. And that jacked up butt looks ready to sprout a flux capacitor
January 14, 2010 10:46 am