Audi to Create Sedan Variant of A3 Exclusively for U.S. Market - report
Could launch in 2012?
According to a recent report, Audi will build a sedan variant of next-generation A3 exclusively for the United States.
While details are limited, Audi of America's CFO, Oliver Stein, has reportedly stated the A3 sedan has been given the green light. It will likely go on sale in 2012 (as a 2013 model) and should be about the same size as the A4 that was produced from 1994 to 1997 (aka the B5).
Offered with front-wheel drive and Quattro all-wheel drive, the A3 sedan will be powered by a turbocharged 2.0-liter four-cylinder engine with at least 210 hp.
Following recent reports of the Volkswagen NCC Concept going to North America as the next generation Jetta sedan, it's easy to speculate that this vehicle will serve as the basis of the A3 sedan.
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Comments (44)
Yep...most likely to be based on the Jetta. And that means that it will be just another re-badge VW.
January 13, 2010 11:23 pm
The current A3 is not a re-badged VW and Im sure you have never driven one and certainly never owned one so you have no idea what a great car it is. The DSG is the best transmission I have ever experienced... ever. I wish my BMW had the DSG.
January 14, 2010 5:26 pm
can an audi fan/aficionado please tell me what the attraction is? i'm honestly not trying to be a dick here but genuinely want to know what audi fans find attractive in these cars. the performance is nothing to write home about; the four wheel drive systems add weight; and above all, the designs are thoroughly bland imho. i do like audi's interiors though i think they can be a bit busy. i can't see any plausible reason why anyone would want one of these over a bmw, jag, or m-b. i guess one could argue that understatedness is a virtue but i wouldn't take it to this extreme. someone please let me know, i just want to gain some perspective and again, am not trying to be insulting.
January 13, 2010 11:38 pm
There is nothing in Audi. Almost ugliest in market they just attract people with herd mentality where depersonalization is a required form of existence in order to "be like us". Extremely bland look justified by technical issues and naivety of very car-like interior helps to sell it.
January 14, 2010 7:39 am
@ Jeremiah
as an Audi fan, it annoys me when people who clearly have no idea what they're talking about come out with drivel about how they're just badge engineered VWs. i've said this many times before on WCF, but i'll say it again because clearly not everyone has read it.
which Audis have been badge engineered?
the current gen A3 was released before the Mk5 Golf (and the Mk6 Golf is only really a Mk5 facelift) so the Golf is a dressed down Audi, not the other way around.
the Q7 shares a chassis with the Touareg, granted. But so does the Porsche Cayenne. now don't get me wrong, i hate all 3. but any car good enough to share a drivetrain with a Porsche is more than good enough for an Audi, especially when you consider that the Cayenne is Porsche's best selling model and doubled it's sales figures in a ridiculously short period of time.
name me another car that Audi currently produces that shares underpinnigs with any VW models? at a push you could say the TT with the Golf, but for reasons i've alluded to above that argument doesn't hold water and it's been so heavily modified that i don't think it should really count but feel free to disagree.
the only other car in recent memory that has shared underpinnings with a VW was the B5 A4 and the B5 VW Passat. in that instance, you're talking 1 generation old (Passat) or 3 generations old (A4).
ergo i would argue that if you don't know what you're talking about i suggest you keep your mouth shut.
@ McNamara
to start with, i'd like to qualify my opinion by saying that i currently own both a Mercedes and an Audi, and have owned a BMW in the past. i've test driven a Lexus (and a friend of mine owns one which i've been in on a regular basis) however i have no experience with Jags.
you've mentioned interiors, and that's a crucial starting point. you spend the vast majority of time with your car on the inside, not staring at it. and here, Audi rules supreme. my Audi's getting on a bit now (i've had it, from new, for 5 years) and its interior still looks as fresh as when i bought it. the ergonomics are 2nd to none and everything still works without a hint of anything even thinking about going wrong on it. the BMW was nowhere near as hard wearing, and some Merc interiors can be a little bit overly flashy.
you mention quattro. granted, RWD is better than FWD, but having driven several cars from both groups i can say that unless you're on a track and unless you know what you're doing the real life difference is fairly marginal. read any test report and they'll tell you that the Audi handles nearly as well as the 3-Series, and that the A5 in many ways is as good as, if not better than, any equivalent offering from BMW or Merc. quattro only adds to this. trust me, once you've had that surefootedness (especially when the weather's been as bad as it has been in the UK lately) then you'll struggle to go back.
the exterior is a matter of choice, but i think current Audis look fantastic, and with the exceptions of the Mercedes S-Class over the new A8, C-Class over the A4 and the E-Class saloon over the facelifted A6 i would say they are the best looking cars in their class.
the final thing i would like to mention is that Audi has some of the best engines in the world at its disposal, such as the 3.0 TDI, and being partners with VW gives it access to a host of other award winning engines such as the GTI's 2.0 TFSI. i would most certainly prefer that than knowing my engine is shared with a Peugeot like in the case of BMW's MINI.
car choice really is personal preference, but there's a lot to be said about an Audi.
January 14, 2010 11:41 am
@sub39h I agree with you 100%! And just so you know, I drive a BMW but I think Audis are beautiful, fun and yes reliable cars and I have owned several.
@alessandro You have no idea what you are talking about. And you're a douche.
January 14, 2010 5:29 pm
@ McNamara68 , i own an older A4 quattro TDI wagon which i use mostly for gravel roads and snow and i love the car. personal needs and taste vary, looks are subjective. you can find pros and cons at every car. to each his own. buying a car only for a badge is stupid , buying a car to satisfy one's needs is logical.
i have noticed my educated friends (doctors, engineers, managers, lawyers) own Audis. maybe because of the roads we have in Eastern Europe and because Audis are cheaper to buy and maintain. i think outside of the US Audis are still considered to be below Mercedes and BMW and Audi drivers don't have the snobbish image usually associated with MB and BMW drivers.
January 14, 2010 8:19 pm
thanks for the great response sub39h, its great to hear your perspective
January 14, 2010 10:37 pm
i think the attraction is audi has successfully misled consumers that it is the same league of mb, bm or even porsche by saying they see mb and bm as direct competition all the time. Then audi owners would think it's a goood deal to buy something similar with a bit lesser price, but in fact they are just driving rebadged vw but fantasizing they driving mb. as an mb and porsche owner, when i see any audi on the road, i always have the urge to tell the driver 'you are just driving a budget car, stop pretending u are the same as me please.'
January 14, 2010 12:08 am
Do you feel like yelling the same thing to Cayenne owners? How do you feel about the inevitable technology-sharing that will occur now that Porsche is a wholly-OWNED by the VW Auto Group? As someone who has been in love with Audis since 1983, I can say that the attraction came from a history of pretty nice cars that were more subdued than BMWs and less ostentatious than M-B. Marketing has been behind the rise of BMW and Audi, plain and simple. As someone living in an area where there is snow, all I can say is I was laughing last weekend when I saw two BMWs spinning their rear wheels in the snow as I drove with my A4 which benefits from 30 years of refining quattro technology.
January 14, 2010 12:50 am
Congratulations panamera you take the cake for the dumbest comment of the day. "i always have the urge to tell the driver 'you are just driving a budget car".....you need help, This coming from someone who can afford a benz and a beamer, and trust me when i drive my audi I dont wish I am driving an MB.
January 14, 2010 1:59 am
@panamera789 "as an mb and porsche owner, when i see any audi on the road, i always have the urge to tell the driver 'you are just driving a budget car, stop pretending u are the same as me please." You flatter yourself.
January 14, 2010 6:06 pm
@ panamera789, you mean when you play with other kids and they have Audi toy cars ?
January 14, 2010 8:24 pm
u audi fans are so protective... but its not like i care what u think anyway... i am just here to share what i think about audi... it just upsets me when they try to fill every market segment with BASICALLY the same car.. and snap on so much overdone LED and grill to make the cars look sporty.. it looks like a nerd wearing tom ford sunglasses... but i do agree that A4 is a great all around car and i did consider it seriously and test drove it but ended up with my panamera coz i didn't want to waste my garage space afterall...
January 14, 2010 9:44 pm
btw, i don't own cayenne and i do know it's basically toureg but personally i do think cayenne looks really good... i don't think anyone could be so stupid to believe they are the same car although i am sure some vw owners like to believe so.. but audi and vw really do look very similar.. never tested vw and never will if i can afford to so can't tell if they drive the same as audi.. but the point is their looks both put me to sleep..
January 14, 2010 9:52 pm
@panamera789: Actually, I think the point is that you do not know how to be OBJECTIVE and support your position with FACTS.
January 14, 2010 10:58 pm
how is it possible to be objective on a car's look? for me, the fact is audi looks ugly.. period..
January 15, 2010 1:46 am
I used to really like Audi and owned one myself. I appreciated the grip and sure footedness of Quattro but hated the weight distribution and understeering nature of the car. I also really liked the understated styling and general low-key modesty of the brand back then. It didn't really try to compete with MB and BMW and was a cool alternative. But that's all completely changed now. Now they're all showy and look at me with their big grilles and disco lights, and their leave-no-stone-left-unturned-and-fill-every-segment assault on the market. I'm put off by it.
January 14, 2010 12:39 am
this makes sense to me, thanks for sharing. didn't mean to set off a bunch of anti-audi trolling with my post. it seems like audi's are about german engineering in a low-key, understated package combined with sure-footed awd and comfortable interiors. i guess it just needed to be put out there.
January 14, 2010 7:58 am
This explains the real intention of the NCC. And I'm quite happy about it. It will be a very handsome car. Will be brilliant with DSG, Quattro, and the 2.0T.
My daily driver is a B8 A4 1.8T that I bought in May 08. It was the best value for money compared to it's competitors. It has the most space, most comfort, best specification, excellent fuel economy (over the like of the vehicle with city driving almost exclusively it's averaged 10.2L/100km), best looking, fantastic performance & handling, and has excellent support from audi (audi assist, service team, and hospitality).
A similarly specified C class would have cost me significantly more (I am in Australia), had a lot less room inside (and as a result be less comfortable), etc etc etc. My 7'3" friend can comfortably sit in the passenger seat whereas he can't in his bosses 3 series, another friends C class, my XKR, or (surprise surprise) my 500.
The only thing I don't like about my car is the useless Multitronic gearbox. It's the biggest piece of stuff known to man.
Granted I wouldn't buy a A3 or A6, because theyre ugly, boring, underspecified, and expensive, but I'm quite happy with my A4 and would be keen to buy another one (well, S4 Avant i'd like).
The current hatch A3 is ugly and expensive and I do not see the point in getting one of those when you can get a Golf which is better looking, cheaper, and almost the same. That said I did quite enjoy driving an A3 2.0T Diesel that was loaned to me. Fantastic engine and DSG box on that. I wouldn't waste my money on one though. It was just too damned expensive for what you get.
January 14, 2010 5:08 am
I got a feeling that VW Group is being Toyota by creating Lexus. Audi as their glorified VW. They look boring and drives just like a Volkswagen. At least some Lexuses are rear wheel drive!!!
January 14, 2010 10:34 am
With one big difference.. Toyota created Lexus.
Audi was bought by VW back in 69, but it seems to me like you have never driven either an Audi or a VW.
They do not drive the same at all... Except the A3, all other Audis have their own chassis.
Even the Q7 has a modified chassis compared to the T-Reg and Cayenne.
Even the electronics on Audis are different than VW.
January 14, 2010 1:18 pm
Funny because I have owned several Audis and loved them. Bought a rear wheel drive Lexus and it put me to sleep. Big mistake! Nothing Japan makes compares to Audis or any other German car (in my opinion).
January 14, 2010 5:41 pm
nederina, you make a big mistake, that's like saying VW created Lamborghini/Bentley/Bugatti and all those cars drive like VWs.
January 14, 2010 8:30 pm
I've driven them and made a comparison side by side, they performed very similar as they all shared the same powertrain and components but VWs and Audis are tuned differently.
Audis were special but I am afraid they're losing their DNAs on what makes them an Audi at the first place.
To be honest German cars starting to bore me these days because they're playing very safe. But they are impeccably build and high on technology, without that- they're just boring. Audi take note.
January 15, 2010 2:53 am
It?s one thing being well engineered (which I am sure Audis are) but let?s not get too carried away how understated, elegant, reserved etc etc they are in terms of their styling. They have a blueprint for their design language that has been spread waaaaay too thinly over too many cars. Not to mention the niche models that blur into ?what the hell is the point of this??
The fact of the matter is their cars look the same from the impending A1 up to the A8. The exception is the TT. But even this in its mk1 version is more of a looker in my opinion, with its solid industrial design look rather than the softened and more feminine looking version now. I?m talking about the design of Audis only because I am a designer and believe me their same old formula has become beyond tiring. I couldn?t imagine working in their design studios. It would be too frustrating.
January 14, 2010 12:49 pm
Niche models exist because there is a market for them. If they weren't going to make them profit, they wouldn't have them. They're different from MB and BMW in this respect because Audi have the engineering of most of the Volkswagen group to leverage against. I don't see a problem with that. I like choice.
I agree though that they need to be a bit more adventurous with their design language. Or at least have larger incremental changes on models as they get rolled out. They really need to put their team to work on more concept vehicles where they can undo their top button and loosen their ties a bit so we can see some new ideas from them.
January 14, 2010 1:29 pm
?what the hell is the point of this?? , are you serious ? and you call yourself a designer ?
January 14, 2010 8:32 pm
i agree with asifmax, i love audis when they were designed by walter de silva during the late 90s. they looked like sculptures with huge german bauhaus theme. the result is the beautiful A6, original TT and the A8. But now all they do is made the grille bigger and shinier, fancy LEDs, familiar evolution of the old design. Audis of today are aggressive and no longer pure or elegant as an Audi should.
January 15, 2010 2:57 am
I'll def buy it. I don't like hatchbacks hence A3 is not in my garage.
January 14, 2010 12:57 pm
obviously for stupid americans who dont quite grasp the idea of pointlessness of having a disproportional back slapped on a perfectly normal hatchback.
and quit bitchin' so much people. nobody wants to read that shit!
audi-haters will stay audi haters, and audi fans will never stop them whining on about how bad audis are.
i like audis btw. i like all cars and theyre of roughly the same quality (BMW Merc Audi Volvo Jaguar Lexus).
January 14, 2010 2:39 pm
You've proven your naivete by stating M-B = BMW = Audi = Jaguar = Volvo.
January 14, 2010 10:48 pm
Most of these commments are monotonously boring in their repetition. Sad that every post turns to Audi bashing. I would be curious to hear who you all prophesize to be the most adventurous in their design? and my neighbour recently bought his first Audi. I found it interesting that in his opinion, it is a better car than any of the M-B's or bimmers he's owned. Curious, that.
January 14, 2010 2:45 pm
I like the idea of a smaller coupe than the A4, which is simply to large for my liking. Audi would still need to put a 3 litre, 6 cylinder, twin turbo in one to contend with the 135i :)
January 14, 2010 4:58 pm
Well... I'm going to try and keep this short and sweet. This car in my opinion, will not have much of a purpose in the U.S. market. A sedan version of an A3, that is just as big as an A4? Then why not buy an A4?
January 14, 2010 4:59 pm
...read it again please. Its the size of the B5 A4 (94-97) which is smaller than the current A4. Ugh.
January 14, 2010 5:44 pm
why not buy a jetta? it's the same size as the audi B5 A4, it's already in production and i really don't see the point in making an audi A3 which is slightly smaller than a current A4. what's that gonna be like, an audi 3.5?
January 14, 2010 6:32 pm
the car is only for the American market. the badge is very important for Americans. let's say some random guy wants an A4, but he can't afford the A4, yet he still wants to drive a premium badge, he will not buy a Jetta, he will probably buy some Lexus and Audi loses a client. by offering a cheaper alternative, the guy is happy he can still drive a premium brand and Audi are happy they got a new client.
January 14, 2010 8:38 pm
As someone who used to own a VW Jetta and was about to buy a CC because I thought I couldn't afford an A4 (which I was thankfully able to do), a sedan version of the A3 would be great, IMHO. There are plenty of people in America who would love to buy a ~$30K Audi sedan, and VAG realizes that hatches don't do well in the US. In fact look at me, I would have bought a VW CC over an A3. This is the reason why an A3 sedan makes sense in the U.S.
January 14, 2010 10:45 pm
For the record I am a big Audi fan and I am worried that they might just do a badge engineering. My favorite Audi is still the B5 RS4 Avant, the Audi A2 TDI and the D3 S8; not to forget the R8 - which is a cut price Gallardo. When it comes to design, the original TT is still a looker even the roadster, and then there's the C5 A6 or the original allroad.
January 15, 2010 3:19 am
Oh come on, they already platform share on the existing A3 so how is sharing the coupe/sedan future any different? It's no worse than what is already happening.
If anything the Jetta will be a watered down A3 coupe/sedan. The NCC is straight out of the Audi design manual. The bonnet and shoulders are pure A4 and the rear half of the car is pure A6 (in profile, maybe not the same rear view). It's a good looking Audi. They just panicked a week before, ripped off the four rings and stuck on VW badges.
It's not like Audi are doing a Ford and attaching a Jaguar face onto a Mondeo with wheat paste.
January 15, 2010 9:48 am











