2012 Ford Focus Next Generation Revealed for Detroit Auto Show [Video]

Exciting times for Ford as it gets ready to unveil the all-new third-generation Focus at the 2010 North American International Auto Show (NAIAS) in Detroit. The new car is set to achieve high marks in the spheres of fuel economy, quality and driving pleasure.

Ford will build the Focus from late 2010 in Europe and North America while production in Asia, Africa and South America will follow shortly thereafter. Global sales for both sedan and hatchback variants start in 2011. Incidentally a full battery-electric vehicle (BEV) to be manufactured at the Michigan Assembly Complex, is also planned for a 2011 North American debut.

"The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company," said Alan Mulally, Ford's president and CEO. "The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations."

The company's "kinetic design" philosophy is evident in the use of sleek lines and a very athletic stance. The interior is also melded into this theme with its cockpit-style look and the centre console wrapped around the driver.

Expectedly a range of engines will be available, including a new cleaner yet more powerful 2.0-litre gas engine for the North American market. It will be mated with Ford's 6-speed double-clutch PowerShift automatic transmission.

Some of the technologies found in the new Focus include a new generation SYNC package, Bluetooth connectivity, an 8-inch touch screen, a rear camera and a semi-automatic parking assist system.

"We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivaled ownership experience," said Jim Farley, Ford group vice president, Global Marketing. "The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting and appealing cars."


  • Next-generation Ford Focus makes its worldwide debut at 2010 North American International Auto Show (NAIAS) in Detroit
  • Focus spearheads Ford's new generation of global C-cars, all based on a common platform that will underpin up to 10 vehicles around the world and account for 2 million units of annual production by 2012
  • Stylish new range provides customers with class-leading new technologies, features and craftsmanship
  • New Focus targets exceptional fuel economy, and advances acclaimed levels of driving quality
  • New range will start production simultaneously in Europe and North America in late 2010 and go on sale early in 2011. Asia, Africa and South America production will follow

DETROIT, Jan. 11, 2010 - The next-generation Ford Focus makes its worldwide debut providing customers with more affordable technologies and features than ever in this segment, as well as detailed craftsmanship, outstanding fuel economy and a new standard for driving quality.

Sleek, stylish and sporty, both the four-door sedan and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.

The new Focus will be nearly identical in all markets, with 80 percent parts commonality around the world.
"The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company," said Alan Mulally, Ford's president and CEO.

"The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations," he added.

Simultaneous launch in Europe and North America
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Launches in Asia, Africa and South America will follow. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.

The new Focus will be one of up to 10 unique models to be built from Ford's new C-car platform, which is expected to generate total sales in all regions of 2 million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX - unveiled at the 2009 Frankfurt Motor Show - for launch in Europe in the second half of 2010.

"Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles," explained Derrick Kuzak, Ford's group vice president of Global Product Development.

"Our next generation of C-cars - led by the exciting new Focus - will clearly show that Ford is ready to meet that challenge," said Kuzak.

Engineered without compromise
The new Ford Focus has been developed by a global team, led from Ford's European small and medium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford's technical center in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.

In developing the vehicle for global markets, the product team in Europe was able to call on the experience acquired from recent programs like the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford's engineering center in Dearborn, Mich.

Ford's global development and sourcing strategy made it possible to provide a level of performance and feature content that is unrivaled for this vehicle segment and surprising even to drivers of larger, more premium vehicles.

Taking kinetic design to the next level
The no-compromise approach to the new Ford Focus is immediately evident from the striking exterior design of the four-door sedan and five-door hatchback models that take center stage at the 2010 NAIAS.

"The all-new Focus is at the center of convergence for automotive trends," said J Mays, Ford group vice president of Design and chief creative officer. "We've designed it with an acute understanding of global customers, yet it's tailored for each individual region. Focus combines the best from Europe, North America and Asia to deliver a level of emotional driving enjoyment never before experienced in a car this size."

The two models share a sporty and dynamic character, marking the next evolution of Ford's acclaimed kinetic design form language, which has contributed to the growing popularity of the company's latest small and medium cars.

The kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving - even when they are standing still.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.

This dynamic quality is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish center console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.

A key element of the interior is the quality of craftsmanship. The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are traveling in a premium-class car.

Unmatched driving quality
When it was introduced in 1998, the original Ford Focus brought new levels of agility and responsiveness to the C-segment. The all-new Focus plans to raise the benchmark once more, targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.

To deliver this performance, engineers have updated the innovative suspension concepts from prior models, developing optimized new designs for the "control blade" multilink rear suspension and the semi-isolated front and rear subframes.

The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and maneuverable for parking.

Ford's European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of an advanced Dynamic Cornering Control system, which uses "torque vectoring" techniques to transfer power between the drive wheels to deliver reduced understeer, improved traction and better turn-in.

All global customers will benefit from the same quality of dynamic performance in the new Focus. Identical chassis and suspension architecture is being used for all markets, except for minor regional tuning differences, such as local tire specifications.

Efficient powertrains deliver performance with outstanding economy
The engaging driver appeal of the new Ford Focus is magnified by a powertrain range that delivers spirited performance and targets outstanding levels of fuel economy and CO2 emissions.

The global powertrain lineup for the new Focus will include a range of state-of-the-art Ford EcoBoostTM four-cylinder turbocharged direct injection (DI) engines - including the 1.6-liter unit in Europe and a choice of advanced and improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 percent compared to the outgoing models.

For the NAIAS preview, Ford is showing a completely new 2.0-liter gasoline engine for the North American market that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. The new 2.0-liter DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0 Duratec I-4 unit while contributing to projected fuel economy gains of more than 10 percent.

To maximize the performance and economy advantage enjoyed by the new Focus, the 2.0-liter DI Ti-VCT engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. This transmission uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic.

The dry-clutch PowerShift transmission is based on more efficient manual gearbox technology, and does not require the additional weight and complexity of torque converters, planetary gears and oil pumps used in conventional automatics. Electronically controlled twin clutches shift gears quickly and smoothly, providing the seamless flow of torque plus the refinement and ease of operation customers expect from a premium automatic transmission.

Ford also has confirmed plans to begin building a full, battery electric vehicle in 2011 at its Michigan Assembly Complex, for sales in North America. It will be the company's first battery electric passenger vehicle.

Intuitive technology enhances convenience and safety
The next-generation Focus will bring C-segment customers around the world an exciting array of advanced technologies generally found in larger, more premium vehicles. The global scale of Ford's C-car program makes more technologies and features economically viable than ever before for cars in this segment.

The technology package of the new Focus promises not only clear leadership in the C-segment, but also includes features customers in larger, more premium segments would find surprising.

The new technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants.

Within the cockpit, the most significant innovation is the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.

MyFord is complemented by a new generation of Ford's powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

Other available safety and convenience technologies include keyless entry and "Ford Power" start button, a rearview camera and a semi-automatic parallel parking system that automatically steers the vehicle into a parking spot.

Strength and safety
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance.

High-strength steels are used extensively in the next-generation Focus body shell. High-strength steels comprise 55 percent of the body shell, and more than 26 percent of the vehicle's structure is formed from ultra-high-strength and Boron steels - significantly more than any other Ford product. These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimizing the vehicle's weight.

The structural integrity of the body shell is also reflected in its torsional rigidity, which is 25 percent greater than the current North American Focus.

Quality and craftsmanship in every detail
With global customers now demanding a more premium experience from small- and medium-sized vehicles, achieving outstanding levels of quality and craftsmanship was a primary objective for the new Focus.

The new Focus will make significant strides in reducing cabin noise, promising a quiet cabin environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger vehicles.

Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner's expectations. Particular attention has been given to the quality of interior trim materials, and the color matching, gaps, flushness and tolerances where one part meets another.

Across the majority of vehicle attributes, Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim.

This meticulous attention to detail is also reflected in Ford's global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world.

"We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivaled ownership experience," said Jim Farley, Ford group vice president, Global Marketing. "The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting and appealing cars."

Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (26)

The tailights from the hatchback are so ugly
Jan 15th, 2010 4:35am
0 0
joshg_5 joshg_5
SVT please!
Jan 12th, 2010 11:37am
0 0
ovyd ovyd
it looks very good for a compact car IMO. Now if it drives well too, it'll be a success
Jan 12th, 2010 9:52am
0 0
Beybaba Beybaba
Looks like Ford gave away most of their money to the design of Fiesta, and from whats left they came up with this. The rear is not a Focus, it's a Fiesta with a bigger ass.
Jan 12th, 2010 8:22am
0 0
Although I like it, it looks nice on a whole, something is wrong, like the intake and the tail lights, but other than that, spot-on Ford
Jan 12th, 2010 7:24am
0 0
ri100 ri100
why?????????? ...so much potential, and than this!!! ....interior nice, expected lines, nothing revolutionary, exterior so misleaded, so complicated and unnesseserly ugly....kinetic my ass...i could do it twice as better for half the money :) ...i love ford, but somebody has to pay for this!!!
Jan 12th, 2010 7:13am
0 0
///AMG ///AMG
turkish design, murat guler
Jan 12th, 2010 5:57am
0 0
joel_serpico joel_serpico
From behind the 5 door hatchbak is a failure
Jan 12th, 2010 2:46am
0 0
peterjames7 peterjames7
just looked at the launch photos of the kia ceed and its even in the same color as the hatch focus! wats really bugging me is the fact the interior is more ceed than any other aspect of it, says alot about kia that ford is now even copying there design
Jan 12th, 2010 1:59am
0 0
v6s_stink v6s_stink
Wow, this is just huge for Ford.
Jan 12th, 2010 1:49am
0 0
N20_Purge N20_Purge
Mm... looks great! Now I want the RS... or the ST... or at least the Zetec S. :P
Jan 12th, 2010 1:20am
0 0
nederina nederina
The original Mk1 Focus drew a lot of negative comments when it first came out, then it grew on people, and ended up still looking fresh at the end of it's life - fresher than the Mk2 did at launch. I'd bet that this will look better in the metal than in the pictures and it will date much less quickly than the suppposedly 'better' designs such as the Golf and the Astra. The Golf Mk6 is only distinguishable from the Mk5 by the wider grille. Call that design? I don't
Jan 12th, 2010 1:19am
0 0
Lennox.... Lennox....
Very Nice!!!!
Jan 12th, 2010 1:19am
0 0
sfero sfero
What have they done to this car?! I loved its predecessor and I still adhere to the Kinetic Design but those shapes are really, really ugly. I mean, that's just my point of view but apart from the air intakes everything on the outside seems unproportioned. Look at those bloated head- and tail-lights and what about those curvy windows? I'm seriously gonna miss the current European Focus.
Jan 12th, 2010 12:59am
0 0
tootall tootall
Looking at the 4dr version of this car from the rear, just screems Toyota (no pun intended), it's just the first thing that comes to mind whenever I look at it from the back. But overall it's pretty nice.
Jan 12th, 2010 12:36am
0 0
Mikeado Mikeado
Ooh er. They appear to have taken a Mondeo, re-sized it to 60%, then looked at their entire opposition and pinched bits off them to make the ends look different. At the front, I see Renault Megane Coupe (with those triangular shark teeth), maybe a Chevrolet Kalos, or a new Astra, and I'm sure there's a Koren car I'm missing. Something about the headlights... At the back, well, there's Citroen C3 and a dash of old-hat Renault Megane in those frankly oversized tail lights, the rest looks pretty much the same. Still with a shallow window line followed by an ugly sudden drop that makes the arse look stretched out and baggy. The 4-Door is all wrong, like a smaller Mondeo with a ruined face. And tail lights that explode after breaching the bootline. The interior, however, looks quite nice. The seats look sporty-yet-comfortable, and there are some nice details. Mind you, the vertical air vents and pushed-back Multi-media screen are a bit Infiniti-like. I think Ford have taken on board the fact that they were made to look conservative and boring by rivals such as the Citroen C4, and so have gone all out on this new-fangled one. Unfortunately, all-out has spelt too-far, and by trying to satisfy every market at once they've ended up with a very messy-looking car.
Jan 12th, 2010 12:22am
0 0
danteskov danteskov
I loved the design, but I have to agree that there is just about something that I can't like about the tail lights... but in general what a Nice car!! love it! Nice interior!!!!
Jan 12th, 2010 12:00am
0 0
som3aa som3aa
AMAZING Very nice car , really amazing design both interior and exterior
Jan 11th, 2010 10:53pm
0 0
dmanero dmanero
Disappointed really, i like the Focus RS that came out in the UK the past year.
Jan 11th, 2010 10:14pm
0 0
kryst_PL kryst_PL
Disappointed. I expected a return to roots of focus, dynamic, aggressive car. Fiesta is gorgeous. I hoped they will repeat it with new Focus, but sadly it looks like leftovers from fiesta design stage. It's not ugly but it just isn't it...
Jan 11th, 2010 9:50pm
0 0
Beybaba Beybaba
Indeed, something feels wrong. I hope what I'm feeling right now will change with seeing the car in the real world. Though I'm sure it will be a great car to buy.
Jan 11th, 2010 11:58pm
0 0
peterjames7 peterjames7
looks like the next generation kia ceed, exterior and interior, they should have kept the vertical lights at the rear in some form
Jan 11th, 2010 9:32pm
0 0