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Audi Commercial: Suicide Proof TDI

Faked Audi Krass video screenshot - 600
Faked Audi Krass video screenshot - 600

Guess he should have bought the S5

While Scott Keogh (Chief Marketing Officer for Audi America) was busy criticizing the Big Three for lackluster advertising, his company released a bad ad of their own.

The minute long commercial shows a depressed man attempting to kill himself with carbon monoxide poisoning. After several hours, the man awakens to find his A5 has run out of diesel and he is alive and well. Disappointed, he attempts to sever his head by using the power windows.

As odd as it sounds, this commercial is virtually identical to a 2002 ad created by Brian Baderman for Citroen. In that commercial, a man also attempts to kill himself in the same way. When it fails, he drives the Citroen into a tree.

[UPDATE 08.01.2010] The video has been removed. After contacting Audi one of their spokespersons stated, "I can confirm that this is a fake and was not created by Audi AG. I can also tell you that the people who have created it are not connected to Audi AG in any way."

Source: Adland

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Comments (22)

Turbo534 Turbo534
It's funny & sad. Perhaps Audi executives should pay more attention to Audi and stop having tantrums about hybrids and American car companies.
Jan 9th, 2010 1:29am
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SlamDunk SlamDunk
brilliant? I don`t think so but that´s my opinion. The new SLS AMG Looping spot is brilliant!
Jan 8th, 2010 6:03pm
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TroyBoy71 TroyBoy71
Audi can I say WTF?
Jan 8th, 2010 4:04pm
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Metatron22 Metatron22
This should make "JorgelovesaudiA3TDI" very happy...Maybe he did it.
Jan 8th, 2010 10:32am
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BavarianMS BavarianMS
Yeah, that would make perfect sense.
Jan 8th, 2010 3:59pm
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iChaos iChaos
Here's what I think they should have done: A man running from the police because he has done something terrible , he see's a man opening his Audi A5 about to enter in a parking lot. He takes his keys and gets away, then the What happens in the commercial then plays out but at the end he wakes up with the police boxing him in.
Jan 8th, 2010 7:41am
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2010S5 2010S5
That's actually brilliant.
Jan 8th, 2010 9:20am
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tsiebrand tsiebrand
According to an Audi spokesman here in Germany, the "commercial" is a fake. Btw, there is no Audi A5 with the "Clean Diesel Technology".
Jan 8th, 2010 6:54am
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scratchy996 scratchy996
there are A5 TDI models.
Jan 8th, 2010 7:20am
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sub39h sub39h
that would explain why the A5 in the commercial has the bog standard wheels rather than being a tarted up aspirational model.
Jan 8th, 2010 8:11am
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tsiebrand tsiebrand
I didn´t say there is no A5 TDI...I said no A5 with "Clean Diesel Technology".
Jan 8th, 2010 5:54pm
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fireceptor fireceptor
so audi makes people suicidal?
Jan 8th, 2010 5:53am
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Mikeado Mikeado
What a dark pair of adverts. I suppose it gets the point across though.
Jan 8th, 2010 5:53am
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2010S5 2010S5
That's a retarded commercial.
Jan 8th, 2010 5:52am
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Paulds Paulds
Bad show indeed...
Jan 8th, 2010 5:35am
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scratchy996 scratchy996
i think it's funny and harmless. in Europe we have commercials that are way more extreme. the Citroen ad is better , the Audi ad looks like they guy wants to kill himself because he bought the A5.
Jan 8th, 2010 5:31am
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Xenicide Xenicide
I was thinking the same thing
Jan 8th, 2010 12:08pm
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Xenicide Xenicide
I did lol at it.
Jan 8th, 2010 5:30am
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Siawa Siawa
Hehe, I kinda liked it. Funneh.
Jan 8th, 2010 5:26am
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sub39h sub39h
i love Audis with a passion, but this has to be THE stupidest advert i've ever seen. what may have been a slightly better spin is give some indication of time, and show how little the fuel counter has moved or something, but even then it's a tenuous link. bad show Audi.
Jan 8th, 2010 5:17am
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6spdaudi 6spdaudi
What marketing executive(s) approves this as a way to get brand recognition and/or exposure?
Jan 8th, 2010 5:02am
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dbehmoaras dbehmoaras
Zey're Germanz. Akording to zem zis iz very funny. I also LOLd.
Jan 8th, 2010 6:31am
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