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Audi Commercial: Suicide Proof TDI

 Audi Commercial: Suicide Proof TDI
Faked Audi Krass video screenshot - 600

Guess he should have bought the S5

While Scott Keogh (Chief Marketing Officer for Audi America) was busy criticizing the Big Three for lackluster advertising, his company released a bad ad of their own.

The minute long commercial shows a depressed man attempting to kill himself with carbon monoxide poisoning. After several hours, the man awakens to find his A5 has run out of diesel and he is alive and well. Disappointed, he attempts to sever his head by using the power windows.

As odd as it sounds, this commercial is virtually identical to a 2002 ad created by Brian Baderman for Citroen. In that commercial, a man also attempts to kill himself in the same way. When it fails, he drives the Citroen into a tree.

[UPDATE 08.01.2010] The video has been removed. After contacting Audi one of their spokespersons stated, "I can confirm that this is a fake and was not created by Audi AG. I can also tell you that the people who have created it are not connected to Audi AG in any way."

Source: Adland

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Comments (22)

 Turbo534 Turbo534
It's funny & sad. Perhaps Audi executives should pay more attention to Audi and stop having tantrums about hybrids and American car companies.
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January 8, 2010 6:29 pm
 SlamDunk SlamDunk
brilliant? I don`t think so but that´s my opinion. The new SLS AMG Looping spot is brilliant!
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January 8, 2010 11:03 am
 TroyBoy71 TroyBoy71
Audi can I say WTF?
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January 8, 2010 9:04 am
 Metatron22 Metatron22
This should make "JorgelovesaudiA3TDI" very happy...Maybe he did it.
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January 8, 2010 3:32 am
 iChaos iChaos
Here's what I think they should have done: A man running from the police because he has done something terrible , he see's a man opening his Audi A5 about to enter in a parking lot. He takes his keys and gets away, then the What happens in the commercial then plays out but at the end he wakes up with the police boxing him in.
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January 8, 2010 12:41 am
 tsiebrand tsiebrand
According to an Audi spokesman here in Germany, the "commercial" is a fake. Btw, there is no Audi A5 with the "Clean Diesel Technology".
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January 7, 2010 11:54 pm
 fireceptor fireceptor
so audi makes people suicidal?
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January 7, 2010 10:53 pm
 Mikeado Mikeado
What a dark pair of adverts. I suppose it gets the point across though.
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January 7, 2010 10:53 pm
 2010S5 2010S5
That's a retarded commercial.
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January 7, 2010 10:52 pm
 Paulds Paulds
Bad show indeed...
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January 7, 2010 10:35 pm
 scratchy996 scratchy996
i think it's funny and harmless. in Europe we have commercials that are way more extreme. the Citroen ad is better , the Audi ad looks like they guy wants to kill himself because he bought the A5.
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January 7, 2010 10:31 pm
 Xenicide Xenicide
I did lol at it.
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January 7, 2010 10:30 pm
 Siawa Siawa
Hehe, I kinda liked it. Funneh.
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January 7, 2010 10:26 pm
 sub39h sub39h
i love Audis with a passion, but this has to be THE stupidest advert i've ever seen. what may have been a slightly better spin is give some indication of time, and show how little the fuel counter has moved or something, but even then it's a tenuous link. bad show Audi.
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January 7, 2010 10:17 pm
 6spdaudi 6spdaudi
What marketing executive(s) approves this as a way to get brand recognition and/or exposure?
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January 7, 2010 10:02 pm