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Audi Commercial: Suicide Proof TDI

 Audi Commercial: Suicide Proof TDI
Faked Audi Krass video screenshot - 600

Guess he should have bought the S5

While Scott Keogh (Chief Marketing Officer for Audi America) was busy criticizing the Big Three for lackluster advertising, his company released a bad ad of their own.

The minute long commercial shows a depressed man attempting to kill himself with carbon monoxide poisoning. After several hours, the man awakens to find his A5 has run out of diesel and he is alive and well. Disappointed, he attempts to sever his head by using the power windows.

As odd as it sounds, this commercial is virtually identical to a 2002 ad created by Brian Baderman for Citroen. In that commercial, a man also attempts to kill himself in the same way. When it fails, he drives the Citroen into a tree.

[UPDATE 08.01.2010] The video has been removed. After contacting Audi one of their spokespersons stated, "I can confirm that this is a fake and was not created by Audi AG. I can also tell you that the people who have created it are not connected to Audi AG in any way."

Source: Adland

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Comments (22)

Turbo534
It's funny & sad. Perhaps Audi executives should pay more attention to Audi and stop having tantrums about hybrids and American car companies.
Jan 8, 2010 6:29 pm
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SlamDunk
brilliant? I don`t think so but that´s my opinion. The new SLS AMG Looping spot is brilliant!
Jan 8, 2010 11:03 am
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TroyBoy71
Audi can I say WTF?
Jan 8, 2010 9:04 am
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Metatron22
This should make "JorgelovesaudiA3TDI" very happy...Maybe he did it.
Jan 8, 2010 3:32 am
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BavarianMS
Yeah, that would make perfect sense.
Jan 8, 2010 8:59 am
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iChaos
Here's what I think they should have done: A man running from the police because he has done something terrible , he see's a man opening his Audi A5 about to enter in a parking lot. He takes his keys and gets away, then the What happens in the commercial then plays out but at the end he wakes up with the police boxing him in.
Jan 8, 2010 12:41 am
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2010S5
That's actually brilliant.
Jan 8, 2010 2:20 am
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tsiebrand
According to an Audi spokesman here in Germany, the "commercial" is a fake. Btw, there is no Audi A5 with the "Clean Diesel Technology".
Jan 7, 2010 11:54 pm
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scratchy996
there are A5 TDI models.
Jan 8, 2010 12:20 am
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sub39h
that would explain why the A5 in the commercial has the bog standard wheels rather than being a tarted up aspirational model.
Jan 8, 2010 1:11 am
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tsiebrand
I didn´t say there is no A5 TDI...I said no A5 with "Clean Diesel Technology".
Jan 8, 2010 10:54 am
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fireceptor
so audi makes people suicidal?
Jan 7, 2010 10:53 pm
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Mikeado
What a dark pair of adverts. I suppose it gets the point across though.
Jan 7, 2010 10:53 pm
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2010S5
That's a retarded commercial.
Jan 7, 2010 10:52 pm
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Paulds
Bad show indeed...
Jan 7, 2010 10:35 pm
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scratchy996
i think it's funny and harmless. in Europe we have commercials that are way more extreme. the Citroen ad is better , the Audi ad looks like they guy wants to kill himself because he bought the A5.
Jan 7, 2010 10:31 pm
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Xenicide
I was thinking the same thing
Jan 8, 2010 5:08 am
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Xenicide
I did lol at it.
Jan 7, 2010 10:30 pm
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Siawa
Hehe, I kinda liked it. Funneh.
Jan 7, 2010 10:26 pm
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sub39h
i love Audis with a passion, but this has to be THE stupidest advert i've ever seen. what may have been a slightly better spin is give some indication of time, and show how little the fuel counter has moved or something, but even then it's a tenuous link. bad show Audi.
Jan 7, 2010 10:17 pm
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6spdaudi
What marketing executive(s) approves this as a way to get brand recognition and/or exposure?
Jan 7, 2010 10:02 pm
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dbehmoaras
Zey're Germanz. Akording to zem zis iz very funny. I also LOLd.
Jan 7, 2010 11:31 pm
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http://content.worldcarfans.co/templates/0/18