America Needs to be Educated About Diesel Power

 America Needs to be Educated About Diesel Power
Audi Mileage Marathon, Audi Q7 3.0 TDI, Downtown Dallas, Texas, USA

More diesels on the way

American newswire Scripps Howard News Service has sent out an interesting wrap-up of the new generation of diesel-powered vehicles coming to the U.S. landscape.  The report's author, Richard Williamson, suggests that plug-in hybrids are more talked about, "but diesels could prove more powerful in revving up the automotive economy."

Many in the States still perceive diesel engines as being, "loud, dirty and troublesome," writes Williamson.  But that is a far cry from the diesels on the market now.  The engines routinely deliver better fuel economy figures, and often expel cleaner emissions than their petrol counterparts.

Changing the stereotype of diesels may be difficult, but it is a gamble several automakers will be taking.  Audi, Chrysler, Fiat, Infiniti, Suzuki, and Volkswagen are all considering the introduction of new diesel models to the US, where less than 1% of the passenger cars on the market use the fuel.

It is a far cry from Europe, where 50% of cars sold use a diesel engine.  Due to taxes levied in Europe, diesel fuel is often lower priced than petrol in that region, but still more than twice as expensive as in the States.  Because of this, European consumers demand more efficient vehicles.

But the spikes in fuel costs in America over the last few years, and the down-trodden economy, have American consumers wanting cheaper-to-run vehicles.  It is this mentality that automakers will want to capitalize on.

Source: detnews.com

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 dbehmoaras dbehmoaras
I agree. Diesel is the way of the near future, and Americans need to get with the program.
December 31, 2009 9:29 pm
 JorgeLovesAudiA3TDI JorgeLovesAudiA3TDI
Americans are in the right path. They have already discovered the best car brand in the World - Audi - and now they are about to discover than any Audi TDI is far more fuel efficient than a Prius or any other low quality hibrid.
January 2, 2010 10:23 pm
 ente ente
And about small cars
December 31, 2009 9:39 pm
 loyo loyo
"America Needs to be Educated About Diesel Power" ...America needs to be educated about many things.
January 1, 2010 12:02 am
 Siawa Siawa
I'm American but I agree with you 100%. And I can't wait for Diesel Engines to be common here, I have a 80+ mile commute and I can definitely use a very efficient diesel engine.
January 4, 2010 12:55 pm
 Andres2007 Andres2007
Every single country on the planet does. I don't see the point of your comment.
January 4, 2010 3:43 pm
 alessandro alessandro
Americans have no need for more education. They need desperately to rethink their content of educational issues more in European way like its happened in their academic tradition. In New England and Californian Universities they have had a luck to do it once or twice upon a time.
January 4, 2010 4:15 pm
 PawL PawL
that is a Q7 in the picture...and below it says Q5
January 1, 2010 12:59 am
 BrianWCF BrianWCF
Thanks PawL, it's been corrected.
January 1, 2010 1:40 pm
 kobear66 kobear66
Two factors we Americans don't request more diesel vehicles are: diesel fuel costs MORE than even premium (93 octane) gasoline, also, diesel vehicles cost more to purchase initially. So the cost savings in miles per gallon doesn't always add up to a more efficient vehicle in the long run.
January 1, 2010 2:25 am
 djcocum djcocum
But it may be quite interesting for people that make high milleages per year
January 2, 2010 9:50 am
 Carguy7 Carguy7
Individuals who want to mention the price of diesel versus gasoline are somewhat out of touch. We have a gasoline powered 3 series BMW EPA rated at 29MPG and a diesel powered Clean diesel VW Jetta Sportwagen rated at 41MPG. Driving day in and day out... some in town and some on the highway.... it cost a little more than half as much to travel 200 miles in the diesel powered vehicle. Regardless of what the EPA calculations seem to be it's considerably less expensive for us to use our diesel powered car day to day.
January 2, 2010 1:21 pm
 tbrodie tbrodie
I understand Europe is poised to peddle diesels, and arrogant disdain can be a marginally effective sales technique with the fashion conscience or insecure, but if the issue is fighting stereotypes, it may be auto makers who are presumptuously stereotyping the reservations of US consumers. It is a pretty weak marketing strategy. The higher mileage of diesel vehicles is tenuously offset by the higher cost of diesel fuel, and diesel fuel is not as widely available as gasoline in urban areas. The higher cost of a comparable de-contented diesel vehicle is not quickly amortized, and a higher return in resale value isn't a certainty. The performance gap on the newer diesels is definitely narrow to the point of being negligible, but diesels, like their gasoline counterparts, still involve importing and burning petroleum. As such, it isn't a sizzling alternative for early adopters of alternative technology. You'd have to really want a diesel car in the current market, and there really are only a few models available. There are more interesting means to make a green statement. Too bad none of the new European diesel vehicles run on biodiesel. Those well-to-wheel calculations really shine with respect to greenhouse gases. Biodiesel has a cult-like following in a variety of circles. People appreciate the opportunity for self-sufficiency and resourcefully using waste vegetable oil. The new European diesels offer nothing to this demographic. Assuming diesels raise the idle of the automotive market in the US, Europe would do well to become educated about the probable effects of increased diesel consumption in the US. (The elasticity of petroleum brewing proportions is somewhat limited. Guess where the diesel comes from to meet increased European demand in the summer?)
January 1, 2010 3:07 am
 MutantSushi MutantSushi
Quite, American's under-utilization of automotive diesel effectively subsidizes European automotive diesel customers. Still, a ~20-40% efficiency boost should offer quite a bit of margin for price escalation. I see comments that 'diesel isn't available in urban areas' and 'diesel costs more than premium'... I just have never seen this to be true at large. Diesel is routinely available at service stations, and if not one for some reason, the next station will have it. SOME stations do seem to mark it up excessively, but at most others it is comparable to mid-grade gasoline. At least from what I noticed during the pre-crisis bubble, diesel still was found at equivalent prices to premium gas, but premium gas still had the same +.20cent difference to regular gas that it has when prices are low, i.e. the proportional difference DECREASES. I think the SVO argument is overblown, but introducing mandated 10-20% biodiesel blends in all diesel would seriously lessen the need for exhaust treatment, and would undoubtledly decrease both air pollution and 'foreign oil dependency' more than the current SCO crowd has achieved. I know this HAS been mandated for commercial fleets, for example the Port of Oakland, to lessen the impact of the huge numbers of trucks on nearby residents. In any case, gasoline tech seems to slowly be converging with diesel - see GM and other's work with compression ignition gasoline engines.
January 1, 2010 5:14 pm
 ShinyG ShinyG
There are many other factors to keep into consideration. For once, service intervals are shorter for diesels and more expensive due to the complexity of the modern turbo diesel. This adds to the price difference as a hidden cost. Of course nobody will tell you this, because dealers have no intention of telling you your diesel will cost 50% more to service! Hidden costs FTW! I don't want to talk about the fact that injectors and turbos have a tendency to brake down and their cost is not negligible at all. Second, there is the common fallacy that diesel fuel, being a less refined form of petroleum, can be produced in greater quantities than gasoline on a per barrel basis. In fact, from one barrel you get almost twice as much gasoline as you do diesel fuel. http://www.txoga.org/articles/308/1/WHAT-A-BARREL-OF-CRUDE-OIL-MAKES Also, crude diesel fuel contains paraffin and obtaining "clean" diesel, requires a chemical process that is expensive as diesel and paraffin are very close in chemical structure. In layman's terms, going diesel will not reduce anyone's dependency on oil! Of course, there is biodiesel, but so is bio ethanol for gasoline cars. Actually, bio-ethanol has greater yields per hectare/acre, but that is likely to be balanced out by the greater fuel consumption of gasoline/ethanol powered cars. My conclusion is that America needs to know ALL the facts before deciding.
January 2, 2010 8:20 am
 dcars62 dcars62
Yes you are totally correct; the payback isn?t good enough to devote resources to the development of diesels in the US.
January 3, 2010 10:48 pm
 nederina nederina
I think the problems lies with the Japanese and the Koreans as well as GM and Ford where they aren't very good with diesel technology leaving the Americans buying the default brands. I can't imagine Lexus LS with a diesel.
January 1, 2010 5:06 am
 ivanadrive ivanadrive
I live in a country where nearly all cars are diesel cars. This is partly because diesel fuel is less taxed and recently also because of taxation based on CO2 emissions. As a result you can't find a second hand gasoline car, and if you buy a new one it's really hard to sell. Although diesels drive great these days, with plenty of torque - which is what really matters in day to day driving - there are some downsides too. When cold, they still are loud and unrefined, they wear much faster than gasoline engines when cold, so they are not suited for driving short distances. Diesels require expensive filters that clog up quickly when driving short distances, again when cold they pollute a lot. The small carbon particles from the exhaust cause lung cancer and asthma, and can't really be filtered because they are too small. Turbochargers and exhaust filters are failure prone, especially when misused, and very expensive to repair. So in short, diesel has it's advantages in some cases but it's not the total solution.
January 1, 2010 7:34 am
 ShinyG ShinyG
Nice way to sum it up! Good job :)
January 2, 2010 4:39 pm
 SebXX SebXX
I second that... Living in France where the governement make the diesel more appealing price wise doesnt make it a better deal. It still noisy, and still has the dark smoke problems... I currently drive a TDi (VW group), but my next car will have to be TSi, no more diesel. I'm sick of its smell and dusts. Traffic noise in NYC is muuuuch lower than in Paris with all its diesel cars.
January 4, 2010 3:31 pm
 panamabill panamabill
If Diesel motors are to become more popular in USA,,,What stocks should i consider to purchase to profit by the situation wjm wjm6350@hotmail.com
January 1, 2010 12:54 pm
 Phonixx Phonixx
The American Reality its completly diferent from the one in Europe. I'm from Portugal, and our example its that a car to be successful must be a good Diesel. BMW keeps growing and growing because of their disel engines and even sports cars are mostly a success because of their high performance diesel engines. For example 90% of the AUDIs Q7/Q5 or BMWs X5/X3 etc, are diesels and the BMW 3 coupe or audi A5 or Merc CLK are also almost all diesels. Porche cayenne its selling tons now that they have it with a diesel and praticly all of the top selling cars in all categorys use this fuel. Its cheaper (Diesel its a sub-product of Gasoline) but the car its inicialy more expensive but thats in Portugal that we have a huge amount of taxes.
January 2, 2010 2:43 pm
 mldrieling mldrieling
A BMW X5d costs about $3,500 more than a gas X5. Where I live in NY diesel is available at one station within 50 miles and about $0.40 more than premium gas. It would take almost 4-5 years to recoup the cost of the diesel. Also where I live it's routinely below freezing during the winter. Terrible for diesels. Most people I know with diesels almost never shut them off when they go anywhere also negating fuel savings. I haven't done all the math but it really is about break even, over the life of the vehicle, until you add in the increased maintenance. Once they lower the taxes on diesel it would be better.
January 2, 2010 11:38 pm
 alessandro alessandro
In general, diesels sucks.
January 4, 2010 4:18 pm
 H3LUX H3LUX
amen brotha
January 4, 2010 11:48 pm