Fiat briefly shut down the Koningsplein, or King's Square, in central Amsterdam recently to hold the Fiat 500C Cool Bikini Contest. Despite the frigid temperatures and snowy weather, a bevy of bikini beauties danced to the beats of a drum band all to promote the Fiat 500C.
Staged with viral marketing in mind, the "impromptu" event drew camera-toting tourists from the flower market and awestruck oliebollen-buying residents. Amongst those in the crowd was Dutch television personality Suzanne de Jong.
The Fiat 500C cabrio was released earlier this year at the Geneva Motor Show.
Fiat 500C Stages Amsterdam Bikini Dance Party [Viral Video]
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Comments (9)
tootall
Vrolijke Kerstmis!!! LOL With performances like these in the streets..... Who the hell needs a winter coat?!?! :)
December 23, 2009 8:09 pm
9TNine
The girls should have been topless like the cars...!
It was in Holland, after all - land of drugs, liberal sex...
December 24, 2009 3:15 pm
HEMI426
It seems that's really the only picture that foreigners have of the Netherlands, bet they only go to Amsterdam if the ever come here.
December 24, 2009 4:00 pm
ghent2008
Moral depravity at its best!
No one buys Fiat 500.
Small car=small penis!
December 28, 2009 6:53 am
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