Volkswagen Acquires 19.9% of Suzuki in new Partnership

 Volkswagen Acquires 19.9% of Suzuki in new Partnership
Suzuki Volkswagen logo

It has been revealed that Volkswagen and Suzuki Motor Corp. are in talks about a long-term co-operation agreement. Rumours of such a tie-up have been going around for some months. According to an official statement, VW will purchase 19.9 percent of Suzuki's issued shares. In turn Suzuki will use up to half of the amount received from VW to buy a stake in the Wolfsburg company.

Although the two automakers compete in some segments, they reckon they also compliment each other. VW has expertise in diesel technology and hybrid systems while Suzuki is quite strong in the fast-emerging India market. In addition to cars and motorcycles, Suzuki builds marine transportation solutions and all-terrain vehicles (ATVs).

If the authorities approve the transaction, the world's largest car manufacturing alliance would be created. It would surpass Toyota in terms of sales.

Consolidation seems to be the key industry word again. Recently French company PSA Peugeot Citroën announced it was entering into a cooperative agreement with Japan's Mitsubishi Motors. Italy's Fiat already calls the shots at Chrysler LLC while Nissan and Renault have been mates for about a decade now.

 

Source: VW

Volkswagen and Suzuki agreed to establish a comprehensive partnership

Important step towards the future for both companies

Tokyo/Wolfsburg, 09 December 2009 - Volkswagen Aktiengesellschaft and Suzuki Motor Corporation have reached a common understanding to establish a close long-term strategic partnership. A framework agreement has been signed by representatives of both companies today.

In terms of global presence and product diversity, the partnership marks an important step towards the future for both Volkswagen and Suzuki. In terms of product portfolio, global distribution and manufacturing capacities, Volkswagen and Suzuki ideally complement each other. The companies plan a joint approach to the growing worldwide demand for more environmentally friendly vehicles. The management of Volkswagen and Suzuki have concluded that the complementary strengths of each company make for a perfect fit in exploiting their respective advantages as well as rising to the challenge of the global market.

In the automotive industry, where globalization and diversification proceed in parallel, both companies will establish a cooperative relationship while respecting each other’s independence as a stand-alone entity. Both parties are focused on achieving synergies in the areas of rapidly growing emerging markets as well as in the development and manufacturing of innovative and environmentally friendly compact cars.

To support a smooth development of this relationship, Volkswagen will purchase 19.9% of Suzuki’s issued shares. The Closing of the transaction is subject to approval of the relevant authorities and is expected in January 2010. Suzuki intends to invest up to one half of the amount received from Volkswagen into shares of Volkswagen. Both companies will form a long-term strategic partnership based on this which will support their successful strategies in these challenging times.

As demand continues to rise for smaller cars and for powertrains with higher fuel efficiency and lower CO2 output, Volkswagen and Suzuki will offer a compelling solution for customers in emerging markets buying a car for the first time and also for customers in advanced economies seeking to lower their CO2 footprint while still enjoying the freedom of transport offered by an exciting range of cars.

 

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 CarFan56 CarFan56
There is no stopping VW
December 9, 2009 1:12 pm
 carcrazy1234 carcrazy1234
im scared... :O
December 11, 2009 5:49 am
 joelynn joelynn
VW is determined to be the biggest manufacturer whatever it takes.
December 9, 2009 1:17 pm
 asifmax asifmax
...and the blandest.
December 9, 2009 1:24 pm
 sub39h sub39h
cars like the Golf GTI, Scirocco, Audi R8, various Lambos and Bentleys, plus the Bugatti Veyron all disagree with you.
December 9, 2009 3:41 pm
 scratchy996 scratchy996
"...and the blandest. " leave Toyota out of this , they do what they can...
December 9, 2009 6:39 pm
 jerry05cod4 jerry05cod4
This just speaks to how great a company Toyota is... with one brand they still manage to be the second largest( were the largest a long time and will be again soon) car maker in the world. I mean VAG owns like 6 brands and it took them that many to beat toyota.
December 10, 2009 1:11 pm
 Siawa Siawa
Holy Moly. They are becoming Microsoft of the car industry.
December 9, 2009 1:40 pm
 gooniz gooniz
I only care about three car companies: Mercedes, Toyota, and BM. I could not care less about the rest.
December 9, 2009 1:48 pm
 nederina nederina
Sounds like a happy marriage for VW and Suzuki. Nice to know the French are working well with the Japanese aswell - Renault-Nissan-Dacia, Citroen-Peugeot-Mitsubishi. Maybe BMW should swallow Mazda, since they're pretty good making good compact city and driver's cars. It looks like the Europeans realised that their cars are positioned very premium and needed volume at emerging markets.
December 9, 2009 2:05 pm
 SebXX SebXX
Isnt Mazda already part of Ford ? (both of them being good at city/compact cars : Fiesta, Ka...)
December 9, 2009 2:25 pm
 nederina nederina
I read in this month's CAR Magazine INSIDER, VW were considering Mazda before Suzuki. The only problem they have with Mazda is the Japanese carmaker has many model lineups and they would want to focus on small cars. Reports emerged that Ford was contemplating a sale of its stake in Mazda as a way of streamlining its asset base. BusinessWeek explained the alliance between Ford and Mazda has been a very successful one, with Mazda saving perhaps $90 million a year in development costs and Ford "several times" that, and that a sale of its stake in Mazda would be a desperate measure. On November 18 2008 Ford announced that it would be selling a 20% stake in Mazda bringing its stake to 13.4%, and surrendering control of the company. The following day Mazda announced that, as part of the deal, it was buying back 6.8% of its shares from Ford - Wikipedia.
December 9, 2009 2:50 pm
 Xenicide Xenicide
Now ned. BMW should not affiliate with a POS car maker like Mazda.
December 9, 2009 5:03 pm
 scratchy996 scratchy996
BMW is working with Fiat on small cars.
December 9, 2009 6:41 pm
 Xanavi23 Xanavi23
Nothing really POS about Mazda Xenicide. The Mazda 3 was and still is a very, very good compact, i'll leave the MazdaSpeed 3(the best FWD on the market) out of this. The RX-8 is somewhat flawed in terms of fuel economy but its a testament to Mazdas love for their heritage that they have no plans of killing the car or its Rotary engine.
December 10, 2009 2:03 pm
 jerry05cod4 jerry05cod4
@xanavi... ford focus rs european edition is the best fwd car on the market, hands down... not to say the mazda3 isn't good, but the focus is brilliant.
December 10, 2009 2:12 pm
 Prince_Ash Prince_Ash
intresting, seems vw wants to own a bit of everything. curious to see if it will make talks with other higher end companys ex: ferrari, ford, land rover, jag, renault.. etc..
December 9, 2009 2:11 pm
 CndSalesPro CndSalesPro
Wow you CANNOT be serous about calling Ford a "Higher end company"....... and then lumping them in with ferrar,rover, jag
December 9, 2009 5:44 pm
 CDspeed CDspeed
This is looking a little too GM, Ford, Chrysler to me. Too many brands under one roof. However VW and its other brands do make some of the best cars in the world unlike the American brands that build crap and expect people to buy and love their crap. I'm an American and I've never owned or even wanted to look at an American car they've always been poorly built and ugly. They may be improving but their along way off. But good luck to VW, from their humble Beetle begining they are now thee automotive super power.
December 9, 2009 2:25 pm
 otakki otakki
Eventually, it will be like the Fifth Element. One person, Mr. Zorg, will own everything in this world.
December 9, 2009 2:30 pm
 rcw rcw
Wow... VW is getting very ambitious and agressive these days! I hope it all works out for them (and us).
December 9, 2009 3:26 pm
 radmeister radmeister
F Obama, we need VW to rule the US and the world :)
December 9, 2009 3:30 pm
 CarFan56 CarFan56
rcw, it is indeed working out for Volkswagen. Sales are up, American companies have gone bankrupt/belly up and everything looks bright in the future
December 9, 2009 3:46 pm
 car-o-bar car-o-bar
VW needs a low cost supplier of small cars in Asia, specifically India and China. Suzuki is the largest car manufacturer in India with as many as 6 plants and huge capacity to build and export. Suzuki also has a strong two wheeler range and very acceptable world over. VW has an ace up its sleeve. Suzuki however is also known for its crappy looking boxy cars, small not so efficient inexpensive engines, and rubbish material quality. I hope Suzuki also gains from VW in quality and efficiency, specially Diesel technology and VW gains from Suzuki's reliability and simplicity. The two brands are however at the extreme ends of the automotive spectrum, but that's what marriage is all about. VW group will oversome Toyota with acquisition of Suzuki. Word of caution for VW bosses... Stay away from badge engineering. A little bit of that is already happening specially between Skoda and VW brands. Strictly NO BADGE ENGINEERING between brands present in the same country. Example: Skoda and VW in India. Previous generation Jetta wore a Skoda Ocatavia badge in India, and previous generation Passat wore a Skoda Superb badge in India I noticed in a visit to india a few years ago. I know VW also sells current generation Passat and other cars in India, not to mention the complete Audi range and Porsche range.
December 9, 2009 4:41 pm
 alex_w115 alex_w115
VW's expertise in hybrid systems? Diesel yes, but Hybrid systems???
December 9, 2009 11:48 pm
 CarFan56 CarFan56
Porsche invented hybrid
December 10, 2009 1:20 am
 nendor nendor
:P Now BMW and Mercedes should buy a small company as well
December 10, 2009 4:27 am
 Ferrariguy Ferrariguy
BMW should merge with Honda, that would be interesting, lol.
December 10, 2009 6:32 am
 Ferrariguy Ferrariguy
Porsche didn't invent Hybrids
December 10, 2009 6:55 am
 vwoom vwoom
The two over-achievers in the automotive world join forces..the Germans and the Japanese. This would be very exciting to watch..
December 10, 2009 5:09 pm
 CarFan56 CarFan56
In 1901, engineer Ferdinand Porsche developed the first successful petrol-electric automobile. Did you think Toyota invented it? Do you think the Ford Model-T was the first ever car too?
December 10, 2009 6:00 pm
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