Bentley Mulsanne UK and US Pricing and Market Launch Announced

 Bentley Mulsanne UK and US Pricing and Market Launch Announced
2011 Bentley Mulsanne

Bentley's flagship model begins production at the company's Crewe plant next spring. First deliveries of the large Mulsanne to the UK take place sometime in the summer of 2010 and in the fall for the US. Only the well-heeled with the required £220,000 in pocket change will get their hands on one. For the US, the MSRP of $285,000 excludes taxes and delivery charges. Already over 1,000 potential customers from the UK, Europe and the US have been given a live preview of the car.

Said to be the most luxurious Bentley ever built, the Mulsanne puts its occupants in the very cusp of luxury motoring. Buyers will be offered a choice of 114 paint colours or a unique colour of their own making, 21 carpet colours, 24 interior leather hides tanned using a decades-old process and a total of nine wood veneers. It takes about 9 weeks to complete one Mulsanne from scratch.

Though classic in its general approach, the limo will also get very modern features such as Bluetooth connectivity, a SIM card reader, an iPod connection, a 3G MMI system and what Bentley says is the world's most powerful sound system installed in a production car. The latter is a 20-channel 2,200-watt mobile music station.

Power is supplied by a lightweight 6.75-litre twin turbo V8 making 378kW (500bhp) and 1,000Nm (740 lb-ft) of torque. It comes with a cylinder de-activation and variable cam phasing feature to help cut fuel consumption and C02 emissions.


BENTLEY MOTORS PREPARES ALL-NEW FLAGSHIP MULSANNE FOR LAUNCH IN 2010

  • Production to begin at Crewe in Spring 2010; first deliveries to the UK to commence in Summer 2010
  • Starting price of £220,000*
  • Early customer interest exceeds 2010 production targets

(1 December 2009. Crewe) Bentley Motors today announced more details of its all-new flagship motorcar, the Mulsanne, following successful debuts at the Pebble Beach Concours d'Elegance in August and Frankfurt's IAA motor show in September. More than 1,000 private customer previews of Mulsanne have been held at the company's factory in Crewe, England as well as a series of preview events held at dealerships across the UK, Continental Europe and the United States.

To be priced at £220,000* in the United Kingdom, the Mulsanne has been designed and engineered without compromise by Bentley's craftsmen and engineers to combine refined performance and unparalleled levels of luxury with the coach building elegance for which the marque has long been renowned.

Stuart McCullough, Member of the Board for Sales & Marketing for Bentley Motors, comments:

"Even at this very early stage, the expression of interest we've received easily exceeds our 2010 production targets. Mulsanne's credentials are a pure expression of Bentley design and craftsmanship, and that's struck a chord with Bentley enthusiasts across the globe as well as many of the potential customers we have welcomed for tours in Crewe this year. We've been encouraged by the positive commentary, notably from our American customers as the Mulsanne was privately previewed in seven metro markets across the country."

Production of the Mulsanne will commence at Bentley's Crewe (England) headquarters in the second quarter of 2010. A newly constructed body production facility, dedicated to Mulsanne, is being completed where leading-edge body assembly technology, such as superforming of the aluminium front wings for superb surface definition, will complement traditional, highly skilled metalworking including hand-brazing of steel joints for a ‘hewn from solid' appearance.

Bentley's Mulsanne will arrive in the UK in the Summer of 2010 and will offer customers a world of infinite choice when commissioning their cars. The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic never loses its scent. In addition, through Bentley's bespoke service, unique colours can exactly match a customer's vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, the Mulsanne will take nine weeks to build.

Bentley's legendary hand-assembled V8 engine pays homage to its predecessors but for the new Mulsanne is comprehensively re-engineered employing advanced technologies to deliver unstressed refined performance. The new Bentley V8 engine is lighter and features cylinder de-activation and variable cam phasing, contributing to a significant reduction in both fuel consumption and CO2 emissions.

Advanced technology is exquisitely packaged within the Mulsanne's opulent cabin. Behind its heritage-inspired dials and new glass-effect switches are leading edge features including iPod and mp3 connectivity, Bluetooth and a SIM card reader, as well as a 3G MMI system. Those opting for NAIM's premium audio system will be treated to the world's most powerful system fitted to a production vehicle - a 20-channel 2,200-watt sound experience.

Bentley Motors will announce further pricing news for international markets in the near future as well as further information about the extensive range of additional options with which the Mulsanne can be specified.

Founder W.O. Bentley had a vision of building "a good car, a fast car, the best in its class." 90 years later, Bentley's new flagship Mulsanne will be positioned at the pinnacle of the premium segment with respect to quality, authenticity and supremacy.

* Please note that the price of £220,000 includes taxes and delivery charges.

 

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 GRAVE GRAVE
It's huge but i don't like the style specially the front! Phantom is much better
December 3, 2009 1:27 am
 carcrazy1234 carcrazy1234
tell that to an owner of this beaut. and he or she will laugh in ur face and most probably be like. "thanks for that".
December 4, 2009 2:51 pm
 jerry05cod4 jerry05cod4
The ultimate luxury machine... just gorgeous! Although i like the phantom i believe this one is more elegant looking. The phantom just looks a little bit too "blacked-out".
December 3, 2009 2:05 am
 benz_man benz_man
What were they thinking? This is a Flying Spur replacement, not a Phantom beater! What happened VW, Porsche scare you?
December 3, 2009 5:38 am
 James2911 James2911
Uh no its not. You'll find the Mulsanne is a size larger than the Continental GT and Flying Spur, and is in fact a Phantom and Maybach 57 rival.
December 3, 2009 6:34 am
 benz_man benz_man
I'm very aware of what segment this is competing in. The problem is this models lack of brash aristocracy. Would you upgrade from a Phantom to this? No! In this class its less about the better product and more about what the product sais about you when you're seen in it. This is nothing more than a warmed over VW. The Phantom may be a Bimmer, but it can convince anyone its a Rolls!
December 3, 2009 4:32 pm
 pismeov pismeov
not every model in this class must brag about how rich you are. if you want to show off your wealth, then by all means, get the phantom with its ridiculous parthenon grill. bentleys were never as brash. for the longest time, they didn't even have a hood ornament to advertise to the world what they were. this car is not an upgrade from the phantom, nor is the phantom an upgrade from this. they're different, albeit competing, cars for different tastes. what the mulsanne says about its owner is that he likes to drive his own luxo-barge. he doesn't need to shout out his wealth. he prefers a small dash of sport to his sedan. the phantom doesn't say those things. it says that its driver prefers to be driven. he has become successful in life and would like to be recognized for it. and a warmed over vw? what part of vw is in this? the electronic goodies? if so, the same can be said for the phantom. i would agree with you if you were talking about the flying spur in that it's like the rolls ghost--platform shared from "lower" rung models. but the mulsanne is all bentley. in fact, as wikipedia put it: "The Mulsanne is also notable as it is the first flagship car to be independently designed by Bentley Motors in nearly 80 years; the last being W.O. Bentley's iconic 8 litre model in 1930." even the engine is the tried-and-true bentley 6.75-litre v8 unlike the phantom's v12 which is based off a bmw v12. so how is the phantom more convincing as a rolls than the mulsanne a bentley?
December 3, 2009 10:00 pm
 benz_man benz_man
You will find there is no successful vehicle in this price range that does not brag of how expensive it is. That's the entire point. An S600 is plenty of car for anyone considering a large, luxury sedan. Nothing past that is needed (a 600 is not particularly "needed"). However, vehicles such as this Mulsanne are created to establish a difference. A more expensive, exclusive vehicle designed to announce your superiority over all plebeians in there "mass produced" V12 Mercedes-Benzs and BMWs. The majority of customers purchasing this car will be "upgrading" from their older Phantom, Arnage or Maybach (so yesterday). As far as VW parts go, everyone is aware electronics and electronic architectures are shared between VW/Bentley and BMW/Rolls. However, the suppliers chosen for this Bentley are many of the same used in Audi vehicles. Materials are more expensive, but the same suppliers and supplier designs carryover. ex: Check out the rear interior door panel on a Panamera, the new A8 and this Mulsanne. While materials quality differs between the three, the same molding process is used to construct the door skin. They are all visibly similar in construction. The old Arnage was technically inferior to the Flying Spur, but at least it was Old-school in its presentation and supplier base, something some (not many) potential owners will be paying attention to. The "independently designed by Bentley Motors in 80 years" line is a great PR move by VW, even you believe it! And, the 6.75L Bentley V8 is only in the show-car. The production model gets an all new 6.75L V8, not another go at the old one.
December 5, 2009 3:00 pm
 pismeov pismeov
"You will find there is no successful vehicle in this price range that does not brag of how expensive it is. That's the entire point. An S600 is plenty of car for anyone considering a large, luxury sedan. Nothing past that is needed (a 600 is not particularly "needed"). However, vehicles such as this Mulsanne are created to establish a difference. A more expensive, exclusive vehicle designed to announce your superiority over all plebeians in there "mass produced" V12 Mercedes-Benzs and BMWs. The majority of customers purchasing this car will be "upgrading" from their older Phantom, Arnage or Maybach (so yesterday)." but this mulsanne is no less or no more brash than the model it replaces, the arnage. this is my point. i fail to see how you can prove to me otherwise. a regular arnage doesn't have any more emblems than the mulsanne, doesn't have a hood mascot, nor does it indicate its engine cylinder count. what announced its presence was its huge upright grille, its sheer size, and its bentley name. the muslanne obviously carries all of these things forward. but aside from those things, the arnage was rather plain. what's worse was that back then, it was identical to the silver seraph. the arnage only starts to look fancy once you get to the special models which were released later on in its life cycle. as the mulsanne is just being introduced, we'd have to wait a while for its own special editions with more brash to appear. " As far as VW parts go, everyone is aware electronics and electronic architectures are shared between VW/Bentley and BMW/Rolls. However, the suppliers chosen for this Bentley are many of the same used in Audi vehicles." many of the parts from the phantom are from the bmw parts bin. they would, of course, also come from the same suppliers. so how is the rolls more superior than the bentley in this aspect? it is ridiculous to create a new car for your subsidiary company without using at least SOME of your electronics and suppliers. another thing that the phantom and mulsanne have in common is that despite sharing the same suppliers from their mother companies, their parts appear unique enough that you can't call it out as being ripped right off another, lesser, vehicle. and the mulsanne isn't exactly unique in this. older british cars were more notorious in sticking common-grade electronics in these cars without even altering their appearances: older astons raided the jaguar electronics parts bin (the steering wheel were straight off the jag), used ford focus window switches and mazda miata door handles. the first arnage (the car which the mulsanne is apparently unworthy in succeeding) blatantly used the older 7's climate control system--despite it obviously not fitting in with the style of the rest of the car. after being passed down to vw, it then switched over to vw electronics, but at least vw tried to make it look as if it weren't ripped off the phaeton. " Materials are more expensive, but the same suppliers and supplier designs carryover. ex: Check out the rear interior door panel on a Panamera, the new A8 and this Mulsanne. " sure, i'll bite: mulsanne: http://www.netcarshow.com/bentley/2011-mulsanne/1280x960/wallpaper_17.htm panamera: http://www.netcarshow.com/porsche/2010-panamera/1280x960/wallpaper_23.htm new a8: http://www.netcarshow.com/audi/2011-a8/1280x960/wallpaper_29.htm now, i would agree with you that the panamera and new a8 look suspiciously similar in the door panel design (the door handles are positioned in the same place, the door grabs look almost the same, etc), but there is nothing that ties the mulsanne door panels to either car. so how are they visibly similar in construction? "The old Arnage was technically inferior to the Flying Spur, but at least it was Old-school in its presentation and supplier base, something some (not many) potential owners will be paying attention to." if old-school, you mean everything is hand-built, then the muslanne is too. the arnage's supplier base is no more special and old-school then the muslanne. as i already pointed out, both cars used parts from other cars, BUT the mulsanne did it without being obvious unlike the first iteration arnage. "The "independently designed by Bentley Motors in 80 years" line is a great PR move by VW, even you believe it!" can you prove to me otherwise? we all know that the phantom's parts are built in germany, and only then shipped to britain so that the rolls people can put on the supplier's choice of leathers, woods, and paint. "And, the 6.75L Bentley V8 is only in the show-car. The production model gets an all new 6.75L V8, not another go at the old one." if true, then even better--as we know that this engine will be specifically designed and made for the mulsanne or other bentleys to come with a similar pricetag. no other vw product will have it. what's best is this engine would retain the same base configuration as its predecessors while being modernized to befit an all-new car. if anything, it sure can't be worse than merely enlargening a bmw v12 just so that it can achieve that displacement number.... and finally, the original question remains: even if the mulsanne is a vw hackjob, which it's not, how is it less convincing as a bentley than the phantom a rolls-royce? if anything, both the phantom and mulsanne prove one thing: that british car manufacturers can no longer, on its own, build luxury cars worthy of pricetags that double or tripple the german's standard flagship luxo-cruisers. it takes hundeds of millions of dollars to develop a new car like this. and you need to sell a lot of cheap cars using other brands to get such a capital.
December 6, 2009 2:43 pm
 stuizdaman stuizdaman
It has a weird looking front end, owing in a big part to the tinier headlamps on either side of the huge main ones. otherwise its grand and should have massive presence BUT the Rolls Royce Ghost will kill it off easily.
December 3, 2009 6:25 am
 Shyne Shyne
the ghost is a flying spur/gt competitor. the front really grows on me. i start to like it. and allthough the interior isnt as good as the one of its predecessor it still looks better than the phantoms.
December 3, 2009 7:43 am
 kimbo kimbo
I like it cause it's smiling.
December 3, 2009 6:58 am
 vanquert vanquert
I really like this, the front is really growing on me too. How much is it for an phantom in the US?
December 3, 2009 8:19 am
 Shyne Shyne
as a billionaire this shouldnt matter to you lol in europe the phantom starts at ~320.000? i believe.
December 3, 2009 8:37 am
 vanquert vanquert
and the siluette is seriously hot! way more exquisite than the phantom.
December 3, 2009 8:24 am
 Targa_Florio Targa_Florio
I initially liked it, but looking at the article's picture (at this angl) totally changed my mind: the small headlamps look really out of place.
December 3, 2009 9:42 am
 Hero Sina Hero Sina
A Bentley always is a Bentley not a Rolls Royce and will never be.
December 3, 2009 11:29 am
 radmeister radmeister
Originally i was not too fond of this car, but i must admit it has grown on me, it's so smooth and sexy in comparison to the Phantom this is more of an exquisite car, and has a presence that earns respect, where as the Phantom is more of a brute demanding acknowledgement. Like comparing Scarlett Johanson to a playboy bunny, one is beautiful, the other is hot. In this case the bentley is Scarlett. This car reminds me of the pre-ford jaguars. Perhaps not the best cars in the world, but they were so smooth and stylish that you just wanted it to look at it and caress it's lines as if it was the woman of your dreams.
December 3, 2009 12:25 pm
 Shyne Shyne
great explanation! i totally agree!
December 3, 2009 12:54 pm
 majorsja majorsja
FINALLY! A car that really says "I'M RICH!"
December 3, 2009 1:05 pm
 designads designads
WTF a 1920's locomotive....
December 3, 2009 2:09 pm
 p2c p2c
Beautiful car... This changes us from bad tastes expressed by German manufacturers
December 3, 2009 4:21 pm
 norther norther
22222222222200000000000000...... im sorry! 2200 watts of sooooundddd in a car, woooooaaaaaa!!!!
December 3, 2009 7:51 pm
 AutoPilot AutoPilot
This may be better than the Arnage is many ways, but the the front of the Arnage looks much, much better. The Mulsanne's front end doesn't look elegant or imposing at all, and it has little to no presence. This thing looks like Kirby, and I'm pretty sure they used him as the basis for this design. Also, anyone comparing this to a Phantom obviously doesn't understand what the mission statements of these cars are. The Phantom is meant to be chauffeured in, whereas Bentleys were always meant to be driven.
December 4, 2009 4:53 am
 GTurbo GTurbo
New Mulsanne screams vintage 'six and three quarters' aristocracy. Cow-culling 21st Century style. Bold and brash statement from Bentley.
December 4, 2009 7:52 pm
 DearS DearS
What anyone does is ok with me. I wanna keep my ego at bay. I won't trade anything for my humility and down to earth nature. That being said I like a lot of things about this car. Not my first preference, too big I think, but I like the workmanship. Which a smaller, ligter car had this mush attention to detail in luxuries.
December 6, 2009 2:47 am
 Han Solo Han Solo
Quite ugly...
January 5, 2010 1:37 am